Adding new cash-pay services to your clinic’s repertoire can be a challenge. Not only do you have to ensure that you have the legal freedom to provide cash-based services (because you might not), but you also have to price and market them in a way that ensures patients will not only pay for those services out of pocket, but also receive value commensurate to the cost.
This is the third blog post in my series on working on your business, when you can’t work in your business. My intention is to help providers improve sustainability and efficiency within their practices, so they can come out of this pandemic with a renewed spirit and the ability to provide maximum benefits to patients.
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To say that 2020 has been a year marked by change would be an understatement. In a matter of weeks, cities have all but shut down, companies have shifted their entire workforce to a remote environment, and the government has enacted multiple rounds of emergency legislation. In the rehab therapy world,
It all happened in an instant—or at least it felt like an instant. One day, we were living our lives as normal—going about our work days, our family and social obligations, our routines. Then came news of the outbreak, the pandemic, the national emergency—all in such rapid-fire sequence that before we even had time to process it, we were reeling from the shock of having our lives turned upside down.
Slowly but surely, the country is starting to open up again following weeks of state-issued orders to stay home or shelter in place. For many, one of the first changes is allowing elective surgeries and other “non-essential” medical procedures to resume—something that,
On Thursday, April 30, the Centers for Medicare and Medicaid Services officially made physical therapists, occupational therapists, and speech-language pathologists eligible to deliver—and receive reimbursement for—telehealth services for the remainder of the public health emergency period. This change—along with all other temporary provisions included in the full CMS bulletin—is retroactive to March 1, 2020.
Nestled in an unassuming business park in Goodyear, Arizona, this Empower Physical Therapy clinic location is quieter than you might expect—but it feels welcoming. One of the front desk workers waves hello, her smiling eyes crinkling each time someone walks through the tall glass entry doors.
Over the last several weeks, I’ve constantly heard people say, “I can’t wait until things go back to normal.” To me, this begs the question: Why do we want to go back to the way things were? If you’re a practice owner, was your business running perfectly prior to this unprecedented crisis?
Last week, Congress approved an additional stimulus package that, among other things, replenishes the Paycheck Protection Program (PPP). Though legislation has not yet been signed and the US Department of the Treasury has yet to implement rules for these additional funds, rehab therapy practice owners who are looking to obtain PPP funding should contact their banks immediately to discuss the application process, as these funds likely will be claimed even faster than the first round.
Who’s ready for some good news? According to reports from the American Physical Therapy Association (APTA), the Centers for Medicare and Medicaid Services (CMS) has lifted the remaining restrictive NCCI changes the entity implemented this past January.