If you’re a PT, OT, or SLP in private practice, then there may be some love lost when it comes to referral marketing. After all, building and maintaining referral relationships with other providers can be time-consuming and—depending on your comfort level with referral marketing tools—less profitable than you might hope.
According to one 2020 Graham Sessions attendee, the PT field is facing a pretty grim future. “We have a pretty dire landscape,” he said. “It costs more to earn less.” PTs struggle, he argued, because we know what we’re worth—but that value is totally at odds with how the market values us.
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It’s been more than a year since CMS added rehab therapists to the Merit-Based Incentive Payment System (MIPS)—but it’s still the talk of the town. Providers are trying to decide if participation is right for them, but weighing the pros and cons of MIPS is proving to be a little more difficult than expected.
Your desire to become a physical therapist likely didn’t stem from an interest in sales. More likely, you went the PT route because you wanted to help people, and those altruistic intentions can discourage some therapists from doing anything that might be perceived as “salesy.”
It’s a new decade, and the future is bright—or at least, it could be! That was the overarching message when our expert PT soothsayers, Dr. Heidi Jannenga, PT, DPT, ATC, Co-Founder and Chief Clinical Officer of WebPT; Dr. Dianne Jewell, PT, DPT, PhD, FAPTA, WebPT Director of Clinical Practice, Outcomes, and Education; and Dr. Scott Hebert, PT, DPT, WebPT Director of Product Management, joined forces to make seven predictions about the future of rehab therapy.
Marketing your clinic online can be a challenging and expensive endeavor. Search engine optimization (SEO) is extremely effective, and local SEO is free to implement—but without proper planning or staffing resources, it can easily become a full-time job that is tough to manage while running a business.
I’ve been discussing the importance of leveraging data to demonstrate the unequivocal efficacy of rehab therapy for a while now. After all, data is objective. It’s clear-cut. It’s obvious—and yes, it continues to be important, whether it’s outcomes data at the practice level or national research studies that prove the benefit of first-line rehab therapy in terms of cost-effectiveness, long-term results, and safety.
If you’re an outpatient PT, you need to have strong relationships with referring physicians—whether you like it or not. Creating solid relationships with MDs brings a lot of benefits to the table. For example, physicians can help you:
It’s a new year, and WebPT is stepping up its game. We’ve worked tirelessly to create a sleeker, faster, and more customizable documentation experience for our Members—and we’re incredibly excited to finally introduce our new and improved SOAP notes.
We know automated text, phone, and email reminders improve patient attendance rates and help prevent cancellations and no-shows. But, what is the ideal send time and frequency for each type of reminder?