Posts by Scott Hebert

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The 6 Worst Things PT Clinics Do on Social Media

Some people believe it takes 10,000 hours of dedicated practice to completely master a skill. It’s a (sometimes) divisive school of thought, but let’s say—for a second—that we live in a world where it’s completely true. Well, in this world, I’m a master social media user. 

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More than a Form: 4 Tips for a Better PT Patient Intake Process

Hey, physical therapists: Want to cultivate an amazing patient experience in your practice? I’ve got two words for you: patient intake. Of course, creating a positive overall experience requires attention throughout the entire care episode, but that’s a lot easier to do if you kick things off on the right foot—starting with a smooth intake process.

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How to Calculate Your MIPS ROI

The Merit-Based Incentive Payment System (MIPS) has generated a fair bit of mayhem in the rehab therapy space. Surprisingly, though, it’s not the program’s complexity or potential payment impact that’s causing so much trouble—it’s the fact that MIPS participation is optional for many therapists.

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The Best Way to Manage a Patient Waitlist in Your PT Clinic

Health care is an appointment-based industry, which means you only make money when your patients show up for their appointments. Unfortunately, getting patients to do that consistently is no easy task. Missed and cancelled appointments are the bane of many a provider’s existence—at least until they discover integrated scheduling software with automated appointment reminders and waitlist management.

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Physical Therapy Marketing Advice from the Pros

They say wisdom comes through experience. And when it comes to physical therapy marketing, there’s no one wiser than the PTs who’ve struck out on their own and built successful businesses. If you’re just starting out on your physical therapy business journey, you probably wish you had some of that knowledge.

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4 Ways Referral Marketing is Like Dating

If you’re a PT, OT, or SLP in private practice, then there may be some love lost when it comes to referral marketing. After all, building and maintaining referral relationships with other providers can be time-consuming and—depending on your comfort level with referral marketing tools—less profitable than you might hope.

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We Are Our Own Worst Enemy (as Told at the 2020 Graham Sessions)

According to one 2020 Graham Sessions attendee, the PT field is facing a pretty grim future. “We have a pretty dire landscape,” he said. “It costs more to earn less.” PTs struggle, he argued, because we know what we’re worth—but that value is totally at odds with how the market values us.

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Should Small Practices Participate in MIPS?

It’s been more than a year since CMS added rehab therapists to the Merit-Based Incentive Payment System (MIPS)—but it’s still the talk of the town. Providers are trying to decide if participation is right for them, but weighing the pros and cons of MIPS is proving to be a little more difficult than expected.

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Stock Your Moneymaker: How to Sell Retail Items in Your PT Clinic

Your desire to become a physical therapist likely didn’t stem from an interest in sales. More likely, you went the PT route because you wanted to help people, and those altruistic intentions can discourage some therapists from doing anything that might be perceived as “salesy.”

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FAQ: The Roaring 2020s: 7 Rehab Therapy Predictions for the Next Decade

It’s a new decade, and the future is bright—or at least, it could be! That was the overarching message when our expert PT soothsayers, Dr. Heidi Jannenga, PT, DPT, ATC, Co-Founder and Chief Clinical Officer of WebPT; Dr. Dianne Jewell, PT, DPT, PhD, FAPTA, WebPT Director of Clinical Practice, Outcomes, and Education; and Dr. Scott Hebert, PT, DPT, WebPT Director of Product Management, joined forces to make seven predictions about the future of rehab therapy.

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10 Google My Business Tips to Dominate Local SEO

Marketing your clinic online can be a challenging and expensive endeavor. Search engine optimization (SEO) is extremely effective, and local SEO is free to implement—but without proper planning or staffing resources, it can easily become a full-time job that is tough to manage while running a business.

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The Power of Patient Stories in 2020

I’ve been discussing the importance of leveraging data to demonstrate the unequivocal efficacy of rehab therapy for a while now. After all, data is objective. It’s clear-cut. It’s obvious—and yes, it continues to be important, whether it’s outcomes data at the practice level or national research studies that prove the benefit of first-line rehab therapy in terms of cost-effectiveness, long-term results, and safety.

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