If you're not measuring patient loyalty, you should be. Here's why.
If there’s one thing we can all agree on, it may be this: profit margins in outpatient physical therapy are slim. And with average physical therapy reimbursement rates either staying stagnant or decreasing, this trend doesn’t look like it’s going to be reversed any time soon. The frustration I hear most often from clinic owners is that they lack control over third-party reimbursement rates.
Research shows that only 35% of physical therapy patients fully adhere to their plans of care. I’ll let that sink in for a moment, because that number is staggeringly low. It turns out that most patients simply aren’t doing their prescribed physical therapy home exercise programs—and the most common reasons cited are lack of motivation, questions regarding self-efficacy, and perceived barriers to exercise.