Posts by Russell Olsen

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Referrals, Prescriptions, and Certifications: What Are They, and How are They Different?

Rehab therapy professionals have a lot to keep track of when initiating patient treatment—everything from verifying patient insurance information to building rapport with patients. And that’s in addition to ensuring that if a patient comes in via a physician—or has an insurance plan that requires the oversight of an MD—you’ve covered all things paperwork and signatures. 

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How to Get the Most Out of a Virtual Rehab Therapy Conference

One of my favorite parts of my job is getting the chance to go to conferences. I love traveling and visiting new cities, meeting new people, and gaining actionable advice to apply in my job role. With the pandemic, I thought that attending conferences was out of the question. Clearly, I underestimated the ingenuity of event teams across the country, because a huge number of conferences have gone digital. 

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How Advertising on LinkedIn Can Help Drive Patients to Your Physical Therapy Clinic

According to Business Insider, “LinkedIn is a professional networking site, designed to help people make business connections, share their experiences and resumes, and find jobs.” Because LinkedIn has this stigma of being a digital resume, business owners—including PT clinic owners—often miss out on the opportunity to use it to attract new clients.

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12 Things for Rehab Therapists to Read, Watch, or Listen to in 2020

If there’s one good thing that can be said about 2020, it’s that our newfound plethora of free time really lends itself to learning and self-improvement. When you’re stuck at home more often than not—and when mindless Netflix binging grows old—it’s a great time to pick up a new skill or absorb some knowledge.

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How Many Units to Bill in 6 Different Physical Therapy Treatment Scenarios

When someone mentions the words “physical therapy billing,” terms like “easy” or “simple” probably don’t leap to mind. After all, every payer has its own way of doing things, and the rules are rarely straightforward—especially when you start throwing in other terms like “8-minute rule” or “mixed remainders.”

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Using Google Maps and Business Messages to Attract More New PT Patients

With no clear end in sight to the coronavirus pandemic, businesses that use technology to provide services have become even more relevant, and it’s become even more important for those businesses to use digital marketing to find new customers. This can put a financial strain on businesses and create complications for businesses like physical therapy clinics, which typically provide services that require in-person interactions.

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How to Close Your Rehab Therapy Practice the Right Way

Rehab therapy practice owners close down their businesses for many different reasons—from retirement to say, a large-scale health crisis. Whether a closure is temporary or long-term, there’s definitely a wrong way to close up shop—and as a result, leave your employees and patients high and dry...

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4 Personal Finance Tips for Physical Therapists in 2020

There’s a lot of uncertainty in the world right now—and for many, that’s extending into the realm of finances. We’ve covered some strategies for managing rehab therapy clinics during these turbulent times, but today, we thought we’d bring our attention back to individual providers and staffers...

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Biggest Physical Therapy Trends in 2020
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7 Biggest Physical Therapy Trends in 2020

This year has been a roller coaster of change for PTs—and for healthcare workers in general. Even though we’re only halfway through the year, we’ve seen PTs cycle through all sorts of ups and downs, from shutting down their clinics to widely adopting telehealth...

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Navigating the Physical Therapy World During a Recession

As much as we didn’t want it to happen, it looks like the US has entered a recession. For those of us in the rehab space, it’s an especially challenging time. While rehab has weathered other economic downturns fairly well in the past, the coronavirus pandemic (coupled with fallout from PDPM and PDGM) has caused some serious foundational cracks in the physical therapy profession.

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