Use these tips to make growing your practice a home run.
Getting your name out there doesn't always require an Internet connection. Here are 10 unique ways you can market your practice offline.
Marketing to the wrong patients amounts to a lot of wasted time and money, so keep an eye out for these 10 red flags.
Before hiring a freelance marketer, there's a lot that physical therapy practice owners need to consider. Get the rundown here.
When it comes to climbing the ladder of success, Louie Anderson once told Eddie Murphy, "I started out mopping the floor just like you guys. But now...now I'm washing lettuce. Soon I'll be on fries; then the grill. And pretty soon, I'll make assistant manager, and that's when the big bucks start rolling in." (Well, to clarify: Louie Anderson’s character said this to Eddie Murphy’s character in the 1988 classic Coming to America.)
Here's our comprehensive guide to marketing for cash-based physical therapy practices—and what insurance-based practices can learn from them.
A good call-to-action is the difference between an ad that converts prospects into patients and a waste of marketing dollars.
Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.