Posts by Gene Shirokobrod

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Evidence-Based Marketing Strategies from the Pros

As physical therapists, we use evidence-based reasoning to provide the most effective care for our patients. Why, then, do many clinics resist using evidence to inform other areas of their businesses—like marketing? There is a tremendous amount of information available on how to use marketing principles effectively—and yet, few clinic leaders use this research to inform their marketing efforts, which means they’re missing out on opportunities to generate new patients and develop meaningful relationships with referral partners.

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