If you've got some mind-boggling referral marketing questions, this is the FAQ for you.
While some word-of-mouth marketing might happen organically, you'll need to make an effort to maximize its impact.
While you could go the generalist route, there’s something to be said for narrowing your focus and honing in on one physical therapy area of interest.
Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.
Are you using your blog, email newsletter, and social media channels to publish original content that resonates with your patients?
If you’re not thinking strategically about how you’re spending your marketing dollars, then you’re probably not going to see the results you’re looking for.
Offering financing options that enable patients to pay off their balance in manageable installments over time may be best for everyone involved.
There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written. But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of your efforts are effective—and which aren’t.