• Top of Mind, Top of Search: 4 Ways to Help Patients Find Your PT Practice Online Image

    webinarSep 12, 2017

    Top of Mind, Top of Search: 4 Ways to Help Patients Find Your PT Practice Online

    Where there are people, there’s also a demand for goods and services. And even in the age of the Internet, people still need brick-and-mortar establishments to meet their demands. That’s especially true with rehab therapy—arguably the most hands-on form of health care. But, just because people seek out physical businesses doesn’t mean they’re not using the Internet to find them. For this reason, rehab therapy practices must ensure that prospective patients can discover their services and find …

  • How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

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