• The 7 Deadly Sins of PT Billing Image

    webinarMar 30, 2015

    The 7 Deadly Sins of PT Billing

    Billing for physical therapy services is tricky, time-consuming, and riddled with ever-evolving rules—which means mistakes are bound to happen. But how many mistakes are you truly making? The occasional oops is one thing, but what if you’re unknowingly flubbing up left and right? That’s a scary thought. Even scarier: you could be flubbing on purpose, because “everyone’s doing it.” Whether accidental or intentional, actions have consequences, and when it comes to billing for the services you provide, …

  • Hit a Hole-in-One with Your Patient Engagement Strategy Image

    articleMar 23, 2015 | 7 min. read

    Hit a Hole-in-One with Your Patient Engagement Strategy

    I love hitting the links on a beautiful Saturday morning and watching all of the brave souls who decided that this would be the weekend they’d take up the amazing game of golf. They show up on their first day with the most expensive shoes, the nicest logoed pro gear, the fanciest new drivers, and the latest techy golf gadgets. Perhaps they find these items give them an added boost of confidence—or maybe they think these material …

  • How to Take Over the Internet: 5 Simple Strategies to Win More Patients Image

    webinarFeb 27, 2015

    How to Take Over the Internet: 5 Simple Strategies to Win More Patients

    Nowadays, everyone is looking for a way to “go viral” online. But with all that go-big-or-go-home hype, it’s easy to get intimidated—and that leaves many small business owners wondering if they have the time, resources, or wherewithal to even make a dent in the Internet, let alone break it.  Don’t get stuck in the muck and mire of cliché goals; you don’t have to hit a million views to make a big impact online. As a private …

  • The PT’s 2015 ICD-10 Checklist  Image

    webinarFeb 24, 2015

    The PT’s 2015 ICD-10 Checklist

    The ICD-10 switch is upon us—October 1, 2015, to be exact—and you only have about seven months to finalize all of your clinic’s preparations. Feel your brow beading with stress sweat? Instead of fretting, tune in to this must-watch webinar. Hosts Heidi Jannenga and Mike Manheimer will outline everything you and your practice need to do to be ICD-10-ready before the clock runs out. In this session, you’ll learn how to: Assess current clinic diagnosis coding processes …

  • The PT’s Playbook: 5 Key Plays to Win in 2015 Image

    webinarJan 27, 2015

    The PT’s Playbook: 5 Key Plays to Win in 2015

    The new year brings new challenges—and opportunities. To win big in 2015, you’ve got to know where and when to act. In this webinar, hosts Mike Manheimer and Heidi Jannenga will identify the five biggest trends taking hold of the PT industry this year—and what you can do to capitalize on these conditions. That way, you not only survive the wave of change, but thrive. In this session, you’ll learn how to: Better track performance and negotiate …

  • 3 Simple Steps to Develop a PT Marketing Budget Image

    articleJan 19, 2015 | 7 min. read

    3 Simple Steps to Develop a PT Marketing Budget

    January is synonymous with resolutions, and now that direct access is a reality in all 50 states, many rehab therapy practices are resolving to better market to consumers. But marketing costs money, and nothing dashes dreams like a budget. As Marketing pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Fortunately, you can avoid that trap and make your 2015 marketing dreams come true. After …

  • PQRS 2015 Survival Guide Image

    webinarOct 31, 2014

    PQRS 2015 Survival Guide

    ’Tis the season. No, we’re not talking about hectic holiday shopping. This is a whole other bag of chaos. That’s right: PQRS. This will be our fifth year providing rehab therapists with PQRS education and reporting services, and thanks to Medicare’s ever-changing regulations, staying PQRS compliant hasn’t gotten much easier over the years. But we’re determined to change all that. Join us for this month’s webinar and learn how to make PQRS far less difficult than finding …

  • Everything You Need to Know About Direct Access in 45 Minutes Image

    webinarOct 30, 2014

    Everything You Need to Know About Direct Access in 45 Minutes

    Direct access has become somewhat of a buzzword in the PT industry. But what, exactly, does it mean—and more importantly, as a physical therapist, why should you care? (Hint: It has to do with driving more patients through your doors and more dollars to your bank account.) Join WebPT founder and COO Heidi Jannenga and marketing director Mike Manheimer as they provide a direct access 101 for PTs. In addition to detailing how your staff and front …

  • The 3 Immutable Laws of Direct Access Marketing Image

    articleOct 15, 2014 | 8 min. read

    The 3 Immutable Laws of Direct Access Marketing

    It took expensive membership dues, countless lobbying and volunteer hours, and 25 years, but we finally did it: Direct access to physical therapy services is now available in all 50 states in at least one form or another. It wasn’t easy, so it’s important to take a few moments to celebrate our achievements and raise a glass to all of the passionate physical therapists and physical therapy advocates out there who made it happen. Okay, time’s up—and …

  • Social Media for PTs: Is it Worth it? Image

    webinarSep 30, 2014

    Social Media for PTs: Is it Worth it?

    You wake up and check Facebook before you’ve even had your morning coffee. You scroll through Twitter on your lunch break. You peruse the discussions unfolding on your LinkedIn groups before you go to bed. Let’s face it: we’re addicted to social media. Of course, liking your friends’ vacation photos in your spare time is far different than enticing people to become patients at your practice. Ultimately, people interact differently with brands than they do with their …

  • Are Your Patients Really Satisfied? Five Metrics to Find Out. Image

    webinarAug 26, 2014

    Are Your Patients Really Satisfied? Five Metrics to Find Out.

    The patient experience starts long before a patient walks through your doors and continues long after he or she completes therapy. With such a lengthy and involved process, how do you know your practice is crafting the best possible overall experience—one that’s high-quality, consistent, and memorable? That’s where metrics come in. They’re not just for finances or marketing. In fact, there are key metrics linked to every step of the patient experience—ones you can monitor and leverage …

  • Are Your Patients Really Satisfied? 5 Metrics to Find Out. Image

    articleAug 21, 2014 | 10 min. read

    Are Your Patients Really Satisfied? 5 Metrics to Find Out.

    Physical therapy can be a long, hard, difficult—and yes, sometimes unenjoyable—experience. So what, then, keeps patients coming back for more? Well, it’s probably safe to assume that it’s not the sweat-inducing gym sessions or the wince-eliciting manual therapy. Rather, I would argue it’s the feeling your patients have when they leave your clinic at the end of their visits. How are they feeling as they walk to the parking lot? Satisfied? Happy? You might not realize it, …

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