• The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review Image

    articleJun 25, 2019 | 11 min. read

    The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review

    Thirty years ago, the term “reputation management” struck far less fear into clinic owners’ hearts. Online reviews didn’t exist, and belonging to the Better Business Bureau (BBB) was as good as gold from the public’s standpoint. But these days, people are quick to use the Internet as a way to share experiences—both positive and negative—about any business. From A/C services to zoos, you’ll almost certainly find reviews online. Nowadays, it’s best practice to respond to those reviews …

  • How to Market Yourself as a Top PT Job Candidate Image

    articleMay 21, 2019 | 14 min. read

    How to Market Yourself as a Top PT Job Candidate

    Spring is here, which means hundreds of  #FreshPTs  are descending on the job market in pursuit of  the perfect job . It’s an exciting time for employers looking to expand their teams—but when you’re a new grad vying for that perfect job, especially without much experience, the competition can feel intimidating. Even if you’ve been out of school for years, certain jobs simply attract scores of applicants, which can shake the confidence of even the most experienced …

  • 5 Legit Reasons to Fire a PT Patient (and How to Do It) Image

    articleApr 26, 2019 | 10 min. read

    5 Legit Reasons to Fire a PT Patient (and How to Do It)

    One of the greatest joys of being a physical therapist is interacting with patients. There is truly no feeling in the world like helping someone improve his or her mobility and independence. But, as enjoyable as patient care can be, it’s not always sunshine and roses. There’s no guarantee that every patient will treat us with respect. In fact, some even act in a threatening way toward us. And while most therapists have some war stories, it’s …

  • The Most Common Physical Therapy Abbreviations Image

    articleMar 27, 2019 | 7 min. read

    The Most Common Physical Therapy Abbreviations

    Physical therapy abbreviations are frequently used by PTs and PTAs to denote various movements, devices, viewpoints, anatomical landmarks, surgical procedures, and even professional certifications. There are many different abbreviations floating around out there, and we felt it made sense to create a comprehensive guide to PT shorthand. This article is divided into two sections: clinical terminology and professional terminology. We’ll start with the abbreviations that are generally used in clinical practice and documentation. Then, we’ll move on …

  • 6 Keys to Branding Your PT Clinic Image

    articleMar 22, 2019 | 7 min. read

    6 Keys to Branding Your PT Clinic

    If you want to build a successful physical therapy clinic , there are a few non-negotiables you’ll want to keep in mind, and one of those is building a solid brand. In order to brand a PT clinic, you’ll need to know who you’re serving, why you’re serving them, what you’ll provide, and how you’ll generate income in the process. Of course, there are tons of additional—and equally important—considerations, including your company’s legal structure, payer mix , …

  • The Golden Rules of Running a PT Clinic Blog Image

    articleMar 14, 2019 | 7 min. read

    The Golden Rules of Running a PT Clinic Blog

    If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant —as opposed to looking like nothing more than a digital brochure for your clinic. Furthermore, blogging allows you to …

  • How to Use Online Networking to Boost Your PT Business Image

    articleFeb 28, 2019 | 12 min. read

    How to Use Online Networking to Boost Your PT Business

    The prospect of building a physical therapy business can feel daunting, but the advent of social media has made certain aspects of the process dramatically easier—namely, networking. While online networking can seem a bit unnatural to many of us at first, pushing past the discomfort can be the one of the best things we’ll ever do for our personal and professional growth. Whether the end goal is to attract patients to a traditional or telehealth practice, forge …

  • The Complete Guide to Email Marketing for PT Practices Image

    articleFeb 21, 2019 | 10 min. read

    The Complete Guide to Email Marketing for PT Practices

    The vast majority of physical therapists—including those who go on to become practice owners—graduate from PT school without receiving any formal marketing training. And even therapists who took business courses during their undergrad years probably didn’t delve into specific marketing strategies, like those around email segmentation and automation. This could explain why PT practices are notoriously behind the curve when it comes to not only attracting new patients, but also retaining clients for wellness-based services post-discharge. But …

  • 7 Things to Know Before Buying a PT Practice Image

    articleFeb 15, 2019 | 7 min. read

    7 Things to Know Before Buying a PT Practice

    Many physical therapists dream of owning their own practice one day. While some clinicians wait until they’ve been working for years before they take the plunge, more and more new graduates are opting for clinic ownership right out of school. Regardless of when the timing feels right, one of the biggest decisions facing an aspiring clinic owner is whether to buy an existing PT practice or start one from scratch . Many folks wind up purchasing existing …

  • What is Concierge PT—and Why is it Getting So Popular? Image

    articleJan 30, 2019 | 8 min. read

    What is Concierge PT—and Why is it Getting So Popular?

    It’s no secret that our healthcare model is a bit, well, broken—for lack of a better term. Patients often have to wait weeks or months to gain access to providers—long enough for conditions to move from acute to chronic. The good news is that there are plenty of alternative practice models clinicians are adopting in order to meet patients’ demands for high-quality, convenient care. Concierge medicine is one of those models; it’s becoming very popular in the …

  • 5 Reasons Not to Set Productivity Goals Image

    articleJan 24, 2019 | 7 min. read

    5 Reasons Not to Set Productivity Goals

    “Productivity” is one of the most controversial terms in the physical therapy world these days. The vast majority of staff therapists are judged, to some extent, by their productivity numbers—and many are held to unrealistic standards that allow no margin of error to account for bathroom breaks, patient refusals, or even conferring with other medical team members regarding a patient’s care plan. Because productivity is based on the time we spend performing tasks that can be billed …

  • The Unconventional Metrics You Should be Using in Rehab Therapy Performance Reviews Image

    articleJan 9, 2019 | 12 min. read

    The Unconventional Metrics You Should be Using in Rehab Therapy Performance Reviews

    Physical therapy is in a strange place right now. Burnout is rampant , the cost of education is higher than ever, and pay is stagnating at best. Talented therapists have resorted to jumping from job to job in search of an elusive salary bump. Clearly, something is broken in our current system. When experienced PTs are making less than brand-new grads because they can never seem to land a pay raise, there’s something very wrong with the …

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