• 8 Nontraditional PT Settings to Explore Image

    articleOct 28, 2019 | 17 min. read

    8 Nontraditional PT Settings to Explore

    Many physical therapists go through school with the goal of working in a specific setting. Some can’t wait to join an inpatient rehab facility; others are excited to work in outpatient orthopedics. Then there are the PTs who love the idea of home health , pediatrics, or skilled nursing facility (SNF) rehab. But, the dreaming tends to end there—because as PT students, most of us assume that we’ll be working in one of the aforementioned environments.  That’s …

  • Animals in Rehab: An Emerging Trend Image

    articleSep 26, 2019 | 9 min. read

    Animals in Rehab: An Emerging Trend

    Most physical therapists entered the profession to work with people. That’s why meeting an animal physical therapist can often cause folks to do a double-take. But if you’re an animal lover, and you’re looking for a change, it’s time to get excited—because physical therapists can and do work with animals in many different ways. Whether you’d like to incorporate animals into the healing process for humans, or you’re more interested in treating the animals themselves, you’ve got …

  • Physical Therapy Specialties Every PT Should Know About Image

    articleAug 30, 2019 | 12 min. read

    Physical Therapy Specialties Every PT Should Know About

    One of the best parts about being a physical therapist is that we have endless opportunities to niche down . From working with developmentally challenged infants to focusing on seniors with Parkinson’s disease, we can take our passion for helping others and apply it in countless ways. But, while there are tons of certifications out there, there are only a handful of sanctioned, board-certified clinical specializations for physical therapists.  We did some digging to explore what these …

  • 8 Workflow Tips to Save Time on Patient Documentation Image

    articleJul 25, 2019 | 13 min. read

    8 Workflow Tips to Save Time on Patient Documentation

    “I can’t wait to spend three hours documenting after work tonight!” said no physical therapist, ever . Yet, many of us take our documentation home each day. It happens so frequently, in fact, that some of us have just accepted it as part of being a PT. If you’re in outpatient care, you’ve got a million recerts, progress notes, pre-authorization forms, and Medicare-specific sheets to handle. If you’re in acute care, there’s the ever-changing battery of required …

  • The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review Image

    articleJun 25, 2019 | 11 min. read

    The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review

    Thirty years ago, the term “reputation management” struck far less fear into clinic owners’ hearts. Online reviews didn’t exist, and belonging to the Better Business Bureau (BBB) was as good as gold from the public’s standpoint. But these days, people are quick to use the Internet as a way to share experiences—both positive and negative—about any business. From A/C services to zoos, you’ll almost certainly find reviews online. Nowadays, it’s best practice to respond to those reviews …

  • How to Market Yourself as a Top PT Job Candidate Image

    articleMay 21, 2019 | 14 min. read

    How to Market Yourself as a Top PT Job Candidate

    Spring is here, which means hundreds of  #FreshPTs  are descending on the job market in pursuit of  the perfect job . It’s an exciting time for employers looking to expand their teams—but when you’re a new grad vying for that perfect job, especially without much experience, the competition can feel intimidating. Even if you’ve been out of school for years, certain jobs simply attract scores of applicants, which can shake the confidence of even the most experienced …

  • 5 Legit Reasons to Fire a PT Patient (and How to Do It) Image

    articleApr 26, 2019 | 10 min. read

    5 Legit Reasons to Fire a PT Patient (and How to Do It)

    One of the greatest joys of being a physical therapist is interacting with patients. There is truly no feeling in the world like helping someone improve his or her mobility and independence. But, as enjoyable as patient care can be, it’s not always sunshine and roses. There’s no guarantee that every patient will treat us with respect. In fact, some even act in a threatening way toward us. And while most therapists have some war stories, it’s …

  • The Most Common Physical Therapy Abbreviations Image

    articleMar 27, 2019 | 7 min. read

    The Most Common Physical Therapy Abbreviations

    Physical therapy abbreviations are frequently used by PTs and PTAs to denote various movements, devices, viewpoints, anatomical landmarks, surgical procedures, and even professional certifications. There are many different abbreviations floating around out there, and we felt it made sense to create a comprehensive guide to PT shorthand. This article is divided into two sections: clinical terminology and professional terminology. We’ll start with the abbreviations that are generally used in clinical practice and documentation. Then, we’ll move on …

  • 6 Keys to Branding Your PT Clinic Image

    articleMar 22, 2019 | 7 min. read

    6 Keys to Branding Your PT Clinic

    If you want to build a successful physical therapy clinic , there are a few non-negotiables you’ll want to keep in mind, and one of those is building a solid brand. In order to brand a PT clinic, you’ll need to know who you’re serving, why you’re serving them, what you’ll provide, and how you’ll generate income in the process. Of course, there are tons of additional—and equally important—considerations, including your company’s legal structure, payer mix , …

  • The Golden Rules of Running a PT Clinic Blog Image

    articleMar 14, 2019 | 7 min. read

    The Golden Rules of Running a PT Clinic Blog

    If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant —as opposed to looking like nothing more than a digital brochure for your clinic. Furthermore, blogging allows you to …

  • How to Use Online Networking to Boost Your PT Business Image

    articleFeb 28, 2019 | 12 min. read

    How to Use Online Networking to Boost Your PT Business

    The prospect of building a physical therapy business can feel daunting, but the advent of social media has made certain aspects of the process dramatically easier—namely, networking. While online networking can seem a bit unnatural to many of us at first, pushing past the discomfort can be the one of the best things we’ll ever do for our personal and professional growth. Whether the end goal is to attract patients to a traditional or telehealth practice, forge …

  • The Complete Guide to Email Marketing for PT Practices Image

    articleFeb 21, 2019 | 10 min. read

    The Complete Guide to Email Marketing for PT Practices

    The vast majority of physical therapists—including those who go on to become practice owners—graduate from PT school without receiving any formal marketing training. And even therapists who took business courses during their undergrad years probably didn’t delve into specific marketing strategies, like those around email segmentation and automation. This could explain why PT practices are notoriously behind the curve when it comes to not only attracting new patients, but also retaining clients for wellness-based services post-discharge. But …

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