• FAQ: Make Google Do It: How to Use the Internet to Win More Patients Image

    articleApr 18, 2019 | 22 min. read

    FAQ: Make Google Do It: How to Use the Internet to Win More Patients

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation . So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your …

  • How to Host a Community Event at Your PT Clinic Image

    articleApr 15, 2019 | 8 min. read

    How to Host a Community Event at Your PT Clinic

    One of the best ways to make your mark in your local market is to embrace your community with open arms—and an open house (so to speak). Community events are a great way to draw potential patients to your clinic—especially if your practice is in a small town or a tight-knit community. You can use events to showcase what your practice is all about, or even just to interact with patients in a relaxed setting, when your …

  • The Rehab Therapist’s Guide to Hashtags Image

    articleApr 9, 2019 | 7 min. read

    The Rehab Therapist’s Guide to Hashtags

    Hashtags are here to stay (so long as Twitter and Instagram have anything to say about it), so if you’re not already using hashtags in your social media marketing , now is the time to start. For those of you who already use hashtags on social, kudos! You’re well on your way to becoming a social media savant—if you’re not already. But even savants can use advice from time to time, so before we dive into the …

  • What’s in a WebPT Membership? Image

    articleMar 29, 2019 | 9 min. read

    What’s in a WebPT Membership?

    A WebPT Membership is pretty darn fantastic—just ask this PT clinic or this PT and OT pediatric practice . Because even with a basic membership, you score a whole host of truly web-based, therapy-specific tools and resources that are anything but basic. In fact, they’ll help you be better in business. Here’s just a handful: Secure, efficient, and defensible digital documentation Expert training and life-long, (free!) email support, chat support, and US-based telephone support Built-in outcome measurement …

  • The PT's Guide to Building Better Referral Relationships Image

    articleMar 20, 2019 | 9 min. read

    The PT's Guide to Building Better Referral Relationships

    We’re big fans of patient-centered marketing —especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans. So, …

  • 5 Signs You're Not Ready to Sell Your Practice Image

    articleMar 11, 2019 | 8 min. read

    5 Signs You're Not Ready to Sell Your Practice

    Rehab therapy market consolidation is a hot topic that’s only gotten hotter over the last few years . But when large companies start to absorb your local competition faster than you can blink, that hot topic suddenly becomes uncomfortably close—and you may feel pressured to consider a voluntary sale before you’re swallowed up by the flames. I mean, why resign to getting gobbled when you can form a mutually beneficial partnership, right? But what happens if—after going …

  • 4 Weird Ways Patients Are Finding Your Practice Image

    articleFeb 25, 2019 | 6 min. read

    4 Weird Ways Patients Are Finding Your Practice

    Attracting patients can be a big struggle—one that, especially in smaller clinics, often leaves therapists and practice owners wondering exactly how to get more business. And although we’ve talked a lot about some common strategies you can use to lure in new patients (and retain old ones ), there are some less-visible forces that could be pulling in a small portion of your patient pool. So today, we’re going to step away from more conventional digital marketing …

  • 2019 MIPS Quality Measures for PTs, OTs, and SLPs Image

    downloadFeb 22, 2019

    2019 MIPS Quality Measures for PTs, OTs, and SLPs

    There are boatloads of information floating around about MIPS and its requirements—and considering how complex it is , there’s little question as to why. Certain parts of the program bear the brunt of the intricate legalese, though—one of which being the Quality category. A descendent of the defunct PQRS program, the Quality category has more than 250 measures—each with unique reporting requirements. Of those measures, the final rule listed the following 11 as specifically applicable to PTs …

  • The Pros and Cons of Opting into MIPS Image

    articleFeb 18, 2019 | 8 min. read

    The Pros and Cons of Opting into MIPS

    I’ve spent an enormous amount of time researching MIPS —from digging through the 2,000-odd pages of the final rule and decoding line upon line of legalese, to participating in hour-long discussions (and dozens of email chains) with WebPT’s compliance experts. After all that researching, I feel pretty comfortable with the ins and outs of the program—as well as its benefits and drawbacks. So, let’s talk shop. Here are the pros and cons of MIPS participation : Pros …

  • FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization Image

    articleFeb 8, 2019 | 18 min. read

    FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Earlier this week, WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DT, ATC, teamed up with WebPT Vice President of Innovation and Product Management, Russell Olsen, to discuss the ten trackable metrics that can help you turbo-boost your practice past the competition. They tackled as many audience questions as they could during the post-webinar Q&A, but there just wasn’t enough time to get to all of them. So, we’ve compiled—and answered—the most frequently asked ones and posted …

  • Free Physical Therapy Valentines 2019 Image

    downloadJan 31, 2019

    Free Physical Therapy Valentines 2019

    Conversation hearts may be saccharine-sweet, but they aren’t a personal, super-special treat. So this year, when you want to show your appreciation to those special loved ones in your life, give them these adorable, therapy-specific valentines! Love is in the air; so pick up some chocolates, wrap everything in red ribbon, and print out your specialized valentine cards!

    Roses are red, and violets are blue. Type in your email; we’ll send these to you!

    Please enable JavaScript to submit form.

  • Why Every PT Needs a Physician Bestie Image

    articleJan 28, 2019 | 6 min. read

    Why Every PT Needs a Physician Bestie

    Physical therapists fought long and hard to earn the professional autonomy that they have today. And yet, it’s still not complete, full autonomy; unrestricted direct access isn’t universal , and PTs have to obtain physician recertification of Medicare POCs every 30 days. It sometimes seems like a frustrating Mean Girls type of situation, where physicians are like the cliquey, cool kids, and you (the PTs) are forced to constantly compete for their attention and respect. So, maybe …

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