• articleOct 17, 2013 | 4 min. read

    Writing Your Clinic's First Email Newsletter

    Matt is WebPT’s email marketing specialist. His monthly column covers all things email marketing and how it can help your clinic. Now that you’ve established that email marketing makes sense for your clinic , you’ve picked an email marketing service , and you have a stream of your patients’ email addresses coming in , it’s time to put together your first newsletter. But what should you include? In this month’s blog, I’m going to walk you through …

  • articleSep 17, 2013 | 4 min. read

    Collecting Email Addresses (a.k.a. The Digital Social Security Number)

    Matt is WebPT’s email marketing specialist. His monthly column covers all things email marketing and how it can help your clinic. When it comes to personal information, these days it doesn’t get much more personal than your email address. This might seem like a bit of an exaggeration, but just think about how often businesses try to get you to dish out your email—there has to be a good reason, right? The email address is practically your …

  • articleAug 13, 2013 | 3 min. read

    What Email Marketing Service is Right for Your Practice?

    Matt is WebPT’s email marketing specialist. His monthly column covers all things email marketing and how it can help your clinic. Picking the right email marketing service is a bit like buying a car. Some are going to look great on the outside, but pop the hood and you’ll find a mess. And sometimes going with the older model is the smart decision, instead of getting that brand new, foreign sports car. The only way to know …

  • articleJul 16, 2013 | 5 min. read

    Your Marketing Emails Stink—and 5 Ways to Fix Them (a blog about email testing)

    Matt is WebPT’s email marketing specialist. His monthly column covers all things email marketing and how it can help your clinic. The most sobering realization you can make about your clinic's marketing email program is that, despite what you think, it stinks. The sooner you accept this as a fact, the sooner you’ll be able to improve it. Email successes are generally measured at a rate that would get baseball players sent home packing (keep in mind …

  • articleJun 12, 2013 | 3 min. read

    How to Create Great Marketing Emails for Your Rehab Therapy Clinic

    Matt is WebPT’s email marketing specialist. He fights crime on the weekends when he’s not competing in canoe dancing . His monthly column covers all things email marketing and how it can help your clinic. If you’re ready to start harnessing the power of email to market your clinic , you’ll need to figure out whether you’ll write the content yourself or ask someone else to do it for you. Either way, there’s a big difference between …

  • articleMay 15, 2013 | 3 min. read

    Does Email Marketing Make Sense for My Clinic?

    Matt is WebPT’s email marketing specialist. He’s an Aries and is pretty sure unicorns are real. His monthly column will cover all things email marketing and how it can help your clinic. There are plenty of things to worry about as a small business owner—so does it make sense to add email marketing to the list? Absolutely. For starters, email marketing returned $39.40 for every dollar spent in 2012, according to the Direct Marketing Association. This return …

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