• How to Increase Your PT Practice’s Organic Reach on Facebook Image

    articleSep 3, 2014 | 5 min. read

    How to Increase Your PT Practice’s Organic Reach on Facebook

    For small business owners, embracing social media marketing is as important as understanding the analytics behind their efforts and learning how to monitor the metrics that matter most. Last month, Ann Wendel talked about the importance of gauging the ROI of your social media marketing efforts and provided excellent tips on taking some baseline measurements and applying them to your social media marketing strategy. What I’d like to do is zero in on a few important social …

  • Reputation Management 101 Image

    articleMay 29, 2014 | 4 min. read

    Reputation Management 101

    Your reputation precedes you; your reputation follows you, and once established, your reputation is—for better or worse—tough to shake. That’s why actively positioning yourself and your professional brand is so important. Think of it this way: your reputation is on the line with every tweet, shared image, Facebook update, LinkedIn post, and response (or lack of a response) to a negative review or customer complaint online. Social media doesn’t simply provide you with a convenient way to …

  • Developing a Social Media Policy Image

    articleMar 27, 2014 | 4 min. read

    Developing a Social Media Policy

    Don’t think of your social media policy as something you’ll use to police what employees do or say on Facebook and Twitter. Instead, consider that developing a well thought-out policy for your staff will empower them to engage confidently and will ultimately help your brand’s reputation online. The fact is, your employees are active in one social media platform or another (or all of them!) and it is your responsibility to ensure they have clear guidelines to …

  • Living and Breathing Company Culture on Social Image

    articleJan 30, 2014 | 4 min. read

    Living and Breathing Company Culture on Social

    When it comes to company culture, there may be no better way to see what a brand is all about than to check out its social media sites. Sure,  establishing a company’s core values  is (for the most part) an internal initiative, but as Brooke pointed out in a  post earlier this month , your company culture is essentially the personality of your brand. And whether you intend to or not, your personality will shine through in …

  • webinarSep 25, 2013

    The Basics of Marketing and Social Media

    In September, we hosted a webinar focused on the basics of marketing and social media. This session covered the importance of marketing in generating new business and explained how to: Get started with Twitter, LinkedIn, and Facebook Develop your clinic’s online brand Use different platforms and resources to market directly to consumers Create a marketing plan for your practice

  • 5 Things to Do Better on Twitter Image

    articleSep 18, 2013 | 5 min. read

    5 Things to Do Better on Twitter

    I think about Twitter best practices like it’s my job. In fact, it is my job. But I realize that for a private practice owner, front office staffer, or a practicing PT, spending hours strategizing about the best approach to social media marketing just isn’t in the cards. That’s cool. The five tips I’d like to focus on are pretty easy and quick to implement; more importantly, they’ll make a big difference for your Twitter account.   …

  • articleSep 11, 2013 | 4 min. read

    5 Ways to Improve Your LinkedIn Profile

    When it comes to social media best practices, there are multiple platforms—and countless strategies and tactics—to consider. But before we get into the more advanced tips and tricks, let’s make sure we have a few very important basics covered. Here are the five things you should check out and potentially update on your LinkedIn profile: 1. Profile Picture Your profile picture is the first thing people see when they visit your LinkedIn page, and it appears alongside …

  • articleAug 15, 2013 | 4 min. read

    Two Quick Tips for Facebook Success

    Facebook. If you’re like me, you’ve deactivated your account more than once, only to return to the one place where everyone seems to be and where everything seems to happen. I checked out some of the most recent Facebook stats today, and the numbers are truly staggering—699 million daily active users, 76% of whom log in at least once every day and spend an average of 8.3 hours on Facebook per month (20 minutes per visit). So …

  • articleJul 17, 2013 | 4 min. read

    About Engagement on Social Media

      Mak Kats is our Social Media & Community Manager. When he’s not tweeting or facebooking on behalf of WebPT, he stays busy keeping up with the latest trends in social media marketing. You can reach him at  mark.kats@webpt.com  or find him on  LinkedIn . You don't get engagement by simply blasting an open-ended question across all your social channels or posting it in dozens of online forums and LinkedIn groups. I promise, nothing you will do is …

  • articleJun 7, 2013 | 4 min. read

    Cool Things I See on Twitter: #DPTstudent Chat

    Ever wonder what the future of physical therapy looks like? Look no further than a group of dedicated, outspoken DPT students who are vocal about all sorts of PT-related issues on social media, helping to spark a healthy dialogue about the current state of the profession and the direction it’s likely to take in the years to come. I am lucky enough to get paid for lurking on monitoring our social media accounts, so I tend to …

  • articleMay 9, 2013 | 1 min. read

    This Week in PT News, May 9

    Once signed by the governor, Missouri Senate Bill 159 will give patients greater access to physical therapy at a lower cost. The Missouri APTA Chapter has been working on pushing this bill through for two years. Great job! Learn more here .  May is Better Hearing and Speech Month. Take a few minutes to educate yourself about different communication disorders and the services speech-language pathologists and audiologists provide. Here's some information on school-based SLPs . You can …

  • articleApr 11, 2013 | 1 min. read

    This Week in PT News, April 11

    Following the progress of Gaby Giffords on her path to recovery has been inspiring! The former Arizona congresswoman told CNN she spends her days doing occupational therapy and yoga, and she credits nurses and speech therapists with helping her every day. Read the full story here .  Texas PTs, patients, and advocates came together in support of direct access to physical therapy at a public hearing for HB 1039. Check out Allan Besselink's blog post for some …

Pages

Get exclusive content delivered right to your inbox.