• Dialogue after Discharge: The Importance of Post-Treatment Follow-Up Image

    articleAug 23, 2017 | 6 min. read

    Dialogue after Discharge: The Importance of Post-Treatment Follow-Up

    Long-distance relationships are tough. Between juggling the hectic day-to-day and maintaining connections with all the other people in your life, it can be challenging to devote time to someone who resides outside your immediate geographic vicinity. Fortunately, as technology progresses, it’s helping bridge the gap between people and their faraway loved ones. Thanks to technological advances like text messaging, email, video chat, and social media, it’s easier than ever for those separated by land and sea to …

  • How to Get More New Patients Without Spending a Dime Image

    articleAug 18, 2017 | 6 min. read

    How to Get More New Patients Without Spending a Dime

    When you’re trying to get more of the stuff you need, sometimes all you have to do is ask . But shy of affecting a Dickensian persona and approaching referral sources with your hat in hand, you may not know what sort of strategy you should employ to get more patients into your clinic. The fact is, word-of-mouth advertising has been proven to boost marketing effectiveness by up to 54%. The message is clear: word-of-mouth is must …

  • 7 Fun Ideas for Your Next Patient Appreciation Event Image

    articleAug 15, 2017 | 7 min. read

    7 Fun Ideas for Your Next Patient Appreciation Event

    No matter how you spin it, your practice wouldn’t exist without your patients. Each time an individual returns to your care, he or she demonstrates appreciation for the service you provide. So, how do you demonstrate your appreciation for them? Some folks might shy away from the prospect of coordinating a big bash, but you don’t have to invest a whole lot of time—or a whole lot of money, for that matter—into organizing a patient appreciation event. …

  • Hole in the Hull: Can One Bad Review Sink Your Practice's Reputation? Image

    articleAug 7, 2017 | 5 min. read

    Hole in the Hull: Can One Bad Review Sink Your Practice's Reputation?

    Let’s face it: little problems, when left ignored, can quickly turn into really, really big problems. Anyone who’s dealt with a leaky set of pipes can attest to that. These little leaks start off innocuous enough—an occasional drip is nothing a well-placed bucket can’t solve. However, if you fail to address the underlying issue, you could find yourself in a lot of hot water—literally. Much like leaks in your plumbing, negative reviews of your rehab therapy practice …

  • Real Talk: The Downside of Providing Wellness Services in Rehab Therapy Image

    articleJul 31, 2017 | 9 min. read

    Real Talk: The Downside of Providing Wellness Services in Rehab Therapy

    I’ll never forget my first car. I was 17, and I’d spent months saving up funds from my summer job. On the day of the big purchase, my mom insisted on accompanying me. I realize now that she had a hidden motive—props to my mom for her acting skills. I’d had my heart set on a sporty, black convertible with a manual transmission and more horsepower than I could handle. In fact, I was so set on …

  • HEP: The Secret Weapon for Better Patient Retention and Satisfaction Image

    articleJul 20, 2017 | 5 min. read

    HEP: The Secret Weapon for Better Patient Retention and Satisfaction

    I’m not gonna lie: I’m a sucker for nostalgia. I love the pop and crackle of a vinyl record and the clack and ring of an old typewriter. For many people, these iconic pieces of past technology incite a wistful sort of comfort—and maybe that’s why these technological dinosaurs have avoided total extinction long after modern tech has rendered them obsolete. However, when it comes to health and wellness, using out-of-date technology is less of a nod …

  • Common Questions from our State of Rehab Therapy Webinar Image

    articleJul 17, 2017 | 16 min. read

    Common Questions from our State of Rehab Therapy Webinar

    WebPT recently conducted an industry survey of thousands of rehab therapy professionals across a wide variety of settings, specialties, and geographic regions. Our goal: To capture an accurate snapshot of the demographics, trends, frustrations, and motivations that shape our businesses, our future outlook, and our potential for success in this environment of change. In last week’s webinar , WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DPT, ATC/L, and WebPT CEO Nancy Ham shared the results of …

  • Make the Wait Great: Strategies to Refresh Your Reception Area Image

    articleJul 14, 2017 | 8 min. read

    Make the Wait Great: Strategies to Refresh Your Reception Area

    The Supremes probably weren’t talking about rehab therapists in their 1966 hit, “You Can’t Hurry Love.” They were right about one thing, though: sometimes, “you just have to wait.” But if the wait is long, it’s easy to lose motivation. And for therapy patients, staying motivated is crucial to treatment success. Plus, to a society of multitaskers, sitting in reception can feel like a waste of valuable time. So, whether you’re revamping your medical waiting room design …

  • 6 Tips for Using Technology to Improve Patient Experience Image

    articleJul 11, 2017 | 7 min. read

    6 Tips for Using Technology to Improve Patient Experience

    It’s no secret: technology is revolutionizing the way rehab therapy providers deliver care to their patients. With things like EMR and RCM software becoming mainstays in therapy practices, providers are spending less time documenting and more time treating. It should go without saying that this development has also benefited patients. From intake to discharge, technology can help cultivate meaningful patient experiences—and there’s a whole lotta data out there to prove it. As noted in this article from …

  • 6 Digital Marketing Mistakes that Will Destroy Your Practice Image

    articleJul 3, 2017 | 9 min. read

    6 Digital Marketing Mistakes that Will Destroy Your Practice

    In this day and age, it’s nearly impossible to run a successful business without using some form of digital marketing. And yet, as of 2017 nearly a third of small business owners admit to not having a company website. If you’re shocked by that statistic, it’s for good reason. With more and more people turning to the web to find providers and medical advice, rehab therapy practices can’t afford not to hop on the digital marketing bandwagon. …

  • The Role of the Front Office in Patient Retention Image

    articleJun 28, 2017 | 5 min. read

    The Role of the Front Office in Patient Retention

    In the words of the great William Shakespeare, “All the world's a stage; and all the men and women merely players.” Whether we’re talking about the world’s stage or an actual stage, the success of every great performance hinges on each actor’s ability to fully embrace his or her role. In the case of a rehab therapy ensemble, each role is instrumental to ensuring the success of the entire practice. And when it comes to measuring that …

  • Therapy Practice Scheduling Hacks Image

    articleJun 26, 2017 | 6 min. read

    Therapy Practice Scheduling Hacks

    As the old saying goes, “Organization is a virtue.” Okay, maybe that’s not how it goes, but that doesn’t mean it’s not true. It’s impossible to overstate the value of being organized, especially if you’re a busy clinic owner or office manager. And you probably know that the ability to keep yourself—and your schedule—well-organized is crucial. But for some folks, the constant ebb and flow of cancellations, no-shows, last-minute appointments, and documentation demands is enough to make …

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