• Exact Match: How to Pair Each Patient with the Right Therapy Provider Image

    articleMar 27, 2018 | 6 min. read

    Exact Match: How to Pair Each Patient with the Right Therapy Provider

    When it comes to matters of the heart, folks often say that when it’s right, you just know. However, when it comes to matters of the rehab therapy practice, things are rarely so intuitive. That’s because finding a love match is rarely a scientific process, whereas finding a provider match typically comes down to a handful of pairing factors, including the provider’s skillset, communication style , and availability. However, as we mentioned during last month’s webinar , …

  • What Type of Marketing is Actually Right for Your Practice? [Quiz] Image

    articleMar 21, 2018 | 1 min. read

    What Type of Marketing is Actually Right for Your Practice? [Quiz]

    Google is great for many things—like locating great Thai restaurants in your neck of the woods, planning vacations, and settling arguments over what movie won which Oscar. But when it comes to selecting the best marketing strategy for your rehab therapy practice, that’s one problem not even good ol’ Google can solve. That’s because while the Googs can list more than 100 types of marketing strategies, many of them won’t apply to rehab therapy marketing—and most of …

  • What is Patient Relationship Management (PRM), and Why Does It Matter? Image

    articleMar 16, 2018 | 5 min. read

    What is Patient Relationship Management (PRM), and Why Does It Matter?

    Imagine a world with one simple solution that attracts new patients , prevents patient dropout , and delivers better health outcomes . Sounds too good to be true, right? But, a new movement in the rehab therapy sphere is making this dream a reality: it’s called patient relationship management (PRM). If you haven’t boarded the PRM train just yet, there’s no time like the present to make it an integral part of your clinic’s business strategy. But …

  • The Dos and Don’ts of Physical Therapy Marketing Image

    articleMar 13, 2018 | 9 min. read

    The Dos and Don’ts of Physical Therapy Marketing

    If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures , ever-changing social media platforms, and web design and development . But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake . To that end, here are some major …

  • Body Talk: 4 Ways Your Patients Are Communicating Nonverbally Image

    articleMar 2, 2018 | 6 min. read

    Body Talk: 4 Ways Your Patients Are Communicating Nonverbally

    It may sound cliché, but it’s true: actions often speak louder than words. Don’t get me wrong, strong verbal communication skills are essential to the success of any relationship, including the one between a patient and his or her provider. However, there are times when a patient’s actions will tell you one thing while his or her words tell you another—and therein lies the importance of nonverbal communication in health care. It’s not that patients are intentionally …

  • The Big Picture in the Big Easy: Top 3 Takeaways from CSM 2018 Image

    articleFeb 28, 2018 | 8 min. read

    The Big Picture in the Big Easy: Top 3 Takeaways from CSM 2018

    They say there’s no such thing as magic. Well, “they” must not have been to New Orleans. As you walk down the narrow cobbled streets of the French Quarter, flanked on either side by brick facades and three-story porches, you’ll likely hear a street musician’s melody weaving through a crowd of curious travelers, against the steady clip-clop of a horse and buggy. “N’awlins” often feels like the city that time forgot. It’s a beautiful tableau of history, …

  • Instant Success: How to Increase Online Patient Reviews in One Step Image

    articleFeb 22, 2018 | 6 min. read

    Instant Success: How to Increase Online Patient Reviews in One Step

    If you’re a savvy practice owner, then I don’t need to tell you that online reviews are essential to your clinic’s reputation—and ultimately, its success. If your practice doesn’t have a plethora of positive online reviews—or worse, you have a plethora of negative reviews —then you could have a tough time attracting new patients. If your business is in that boat, it’s hard not to wonder what you’re doing wrong—and what you can do to fix it. …

  • Don’t Be Cruel: 8 Reasons You’re Losing Patients Image

    articleFeb 19, 2018 | 11 min. read

    Don’t Be Cruel: 8 Reasons You’re Losing Patients

    If your baby leaves you, The King suggests a place to dwell: the Heartbreak Hotel. But whether or not a patient intends to be cruel, if he or she leaves you , it doesn’t just break your heart—you also lose a shocking amount of revenue . And as we mentioned in this post , 20% of patients drop out of therapy after the third visit, and 70% fail to complete their full course of care. Talk about …

  • Why Your Patient Satisfaction Score is Meaningless Image

    articleFeb 14, 2018 | 8 min. read

    Why Your Patient Satisfaction Score is Meaningless

    I love ice cream—like, really love it. And if there’s one thing I can say about living in Phoenix, it’s that we’ve got a pretty killer ice cream scene—which makes sense when you consider that Phoenician summer days can climb all the way up to a balmy 120 degrees. So when I’m in the mood for something sweet, I know I’ve got options. However, more often than not, I find myself hitting up my favorite ice cream …

  • Bridge Over Troubled Water: 6 Ways PTs, OTs, and SLPs Differ from Physicians Image

    articleFeb 9, 2018 | 7 min. read

    Bridge Over Troubled Water: 6 Ways PTs, OTs, and SLPs Differ from Physicians

    Simon and Garfunkel; Abbott and Costello; rehab therapists and physicians. What do these famous pairs all have in common? Despite being essential to one another’s success, the members of these dynamic duos have plenty of differences. And sometimes, those differences can spark some undue friction—especially if the parties lack a mutual understanding of one another. In the case of therapists and physicians, though, it’s the patients who ultimately pay the price for that friction. After all, when …

  • Common Questions from Our Stalled Patient Progress Webinar Image

    articleFeb 7, 2018 | 9 min. read

    Common Questions from Our Stalled Patient Progress Webinar

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC/L, the president and co-founder of WebPT, teamed up with Charlotte Bohnett, WebPT’s director of demand generation, to host a webinar on common barriers to patient progress —and strategies for overcoming them. During the question-and-answer portion of the presentation, we received quite a few audience questions on the nuances of fostering patient engagement and moving patients toward their therapy goals as efficiently as possible. We’ve compiled the most frequently …

  • What's Going On with the 2018 Therapy Cap? Image

    articleFeb 6, 2018 | 7 min. read

    What's Going On with the 2018 Therapy Cap?

    Update: The therapy cap has been repealed as of February 9, 2018. Scroll to the last section of this post for details. Nowadays, you might be tempted to tune out, turn off, and log out at the mere mention of anything political. And considering the current climate within our legislative system, I certainly wouldn’t fault you for wanting to avoid the chaos. However, putting on the blinders could prevent you from learning crucial information. After all, the …

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