• Financial Wasteland: 7 Sneaky Ways Your Practice is Losing Revenue Image

    articleJun 11, 2018 | 6 min. read

    Financial Wasteland: 7 Sneaky Ways Your Practice is Losing Revenue

    If you’re like me, when you think of a wasteland, you probably picture an arid desert that’s void of all life—barring a few post-apocalyptic troublemakers à la Mad Max. Hollywood depictions aside, our imaginations aren’t all that far off, because the defining attribute of a wasteland is a distinct lack of growth—or potential to cultivate new growth. And if your practice is smack dab in the middle of a financial wasteland, you’ll find it hard to grow …

  • 5 Innovative PT Business Models Image

    articleJun 4, 2018 | 6 min. read

    5 Innovative PT Business Models

    These days, people are all about choice. Feeling hungry? You can find cuisine that meets the needs of every picky eater, dieter, and gastronome. Need a new set of wheels? There’s a myriad of makes and models available, and they come in every color imaginable. While this era of choice has its perks, having so many options can clog up the decision-making process. (I’m not the only one who’s taken more than 30 minutes to decide between …

  • Is Your Practice Financially Healthy? [Quiz] Image

    articleMay 31, 2018 | 1 min. read

    Is Your Practice Financially Healthy? [Quiz]

    Regular health check-ups are crazy-important. After all, even if you’re only experiencing mild symptoms—like a little cough, stuffy nose, or simple sprained ankle—it’s better to know you’ve got a clean bill of health than to just assume it. And if there is an underlying issue, it’s better to catch it sooner rather than later. Similarly, it’s important to regularly assess your practice’s health—specifically, its financial health. Even if things seem hunky-dory on the surface, there could be …

  • 5 Times When It's Okay to Lose a PT Patient Image

    articleMay 22, 2018 | 6 min. read

    5 Times When It's Okay to Lose a PT Patient

    Goodbyes are never easy, especially when they’re directed at patients who haven’t yet reached their physical therapy goals. Even if you’re dealing with a difficult patient, cutting him or her loose goes against everything you’ve been taught as a healthcare provider. And if you’re a practice owner, losing a patient probably seems contradictory to your business goals. After all, more patients equal more money, right? Not necessarily. Unfortunately, this belief—no matter how well-intentioned—can result in wasted time, …

  • Common Questions from our Art of Discovering and Selling Value Webinar Image

    articleMay 16, 2018 | 12 min. read

    Common Questions from our Art of Discovering and Selling Value Webinar

    Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …

  • You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs Image

    articleMay 11, 2018 | 7 min. read

    You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs

    If there’s one sound that elicits instant nostalgia for the 1990s, it’s the fuzzy whirring and techy chirps of a dial-up modem . To an entire generation, this sound heralded the dawn of a new age and connected people over all over the world through email. By the late ’90s, many businesses had gotten on the email bandwagon, which provided them a speedy and effective way to connect with their target consumers—and it didn’t take long for …

  • 6 Ways to be the Healthcare Partner Your Patients Want Image

    articleMay 4, 2018 | 7 min. read

    6 Ways to be the Healthcare Partner Your Patients Want

    If you’ve ever been ballroom dancing, then you know how important it is to communicate effectively with your dance partner. Heck, even if your experience with whirling around a dance floor is limited to weddings and high school proms, you surely know that dance partners must move together to avoid stepping on each other’s toes. It may not seem like it, but as a rehab therapist, you share a similar goal to waltzers and fox-trotters everywhere. That’s …

  • Office Space: How to Choose a Location for Your PT Clinic Image

    articleApr 27, 2018 | 6 min. read

    Office Space: How to Choose a Location for Your PT Clinic

    “Location, location, location.” It’s the official mantra of real estate agents everywhere. That’s because—as those who work in the property-selling business know all too well—the value gap between two otherwise-identical homes often comes down to the ZIP code. As a physical therapist, the value of the services you provide to a community also depends on where you provide those services. (After all, “value” encompasses everything from the literal cost of your services to your patients’ perceived value …

  • Balancing Act: How Many Patients Should a PT See in a Day? Image

    articleApr 19, 2018 | 7 min. read

    Balancing Act: How Many Patients Should a PT See in a Day?

    As a physical therapist, balance is intrinsic to your job—whether that be striking a balance between motivating patients and not pushing them too hard or treating patients for literal balance issues. And PTs have to find balance for themselves, too—though maybe not as literally as vestibular patients. In 2017, we surveyed thousands of rehab therapy professionals across all specialties, job roles, and clinic sizes and asked folks about everything from reimbursement rates to frustrations and motivations with …

  • Playing for Keeps: The How and Why of Patient Loyalty Image

    articleApr 13, 2018 | 9 min. read

    Playing for Keeps: The How and Why of Patient Loyalty

    I have a confession to make: I have a not-so-secret “thing” for epic tales. King Arthur? Love it. Lord of the Rings? Yes, please. Game of Thrones? You betcha. If it has swords, wizards, and a medieval setting, then you can count me in. While I find it difficult to pinpoint a single reason for my fondness of these stories, one thing that draws me in is the loyalty and devotion their heroes have to a chosen …

  • The Cap is Gone, But KX Lives On: How to Handle Therapy Claims in 2018 Image

    articleApr 9, 2018 | 5 min. read

    The Cap is Gone, But KX Lives On: How to Handle Therapy Claims in 2018

    It happened in the middle of the night: after months of debate and hours of back and forth that went until 3 AM on February 9, 2018, the Senate voted 71-28 in favor of a stopgap budget bill—known as the Bipartisan Budget Act of 2018—that officially repealed the Medicare cap on therapy services . PTs, OTs, and SLPs around the country—especially those with Medicare claims sitting in limbo as they awaited further instruction from CMS—breathed a collective …

  • Common Questions from Our Physical Therapy Patient Retention Webinar Image

    articleMar 28, 2018 | 12 min. read

    Common Questions from Our Physical Therapy Patient Retention Webinar

    Strive Labs co-founders Ryan Klepps and Scott Hebert recently joined WebPT president Heidi Jannenga for an insightful webinar about improving patient retention and reducing early patient drop-out. We know this is a super-relevant topic, especially because the cost of diminishing patient visits represents a $6 billion problem that not many people in the industry are talking about—at least not yet. As a result, we received a slew of great questions that we couldn’t get to live on …

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