• What is Patient Relationship Management (PRM), and Why Does It Matter? Image

    articleMar 16, 2018 | 5 min. read

    What is Patient Relationship Management (PRM), and Why Does It Matter?

    Imagine a world with one simple solution that attracts new patients , prevents patient dropout , and delivers better health outcomes . Sounds too good to be true, right? But, a new movement in the rehab therapy sphere is making this dream a reality: it’s called patient relationship management (PRM). If you haven’t boarded the PRM train just yet, there’s no time like the present to make it an integral part of your clinic’s business strategy. But …

  • The Dos and Don’ts of Physical Therapy Marketing Image

    articleMar 13, 2018 | 9 min. read

    The Dos and Don’ts of Physical Therapy Marketing

    If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures , ever-changing social media platforms, and web design and development . But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake . To that end, here are some major …

  • Body Talk: 4 Ways Your Patients Are Communicating Nonverbally Image

    articleMar 2, 2018 | 6 min. read

    Body Talk: 4 Ways Your Patients Are Communicating Nonverbally

    It may sound cliché, but it’s true: actions often speak louder than words. Don’t get me wrong, strong verbal communication skills are essential to the success of any relationship, including the one between a patient and his or her provider. However, there are times when a patient’s actions will tell you one thing while his or her words tell you another—and therein lies the importance of nonverbal communication in health care. It’s not that patients are intentionally …

  • The Big Picture in the Big Easy: Top 3 Takeaways from CSM 2018 Image

    articleFeb 28, 2018 | 8 min. read

    The Big Picture in the Big Easy: Top 3 Takeaways from CSM 2018

    They say there’s no such thing as magic. Well, “they” must not have been to New Orleans. As you walk down the narrow cobbled streets of the French Quarter, flanked on either side by brick facades and three-story porches, you’ll likely hear a street musician’s melody weaving through a crowd of curious travelers, against the steady clip-clop of a horse and buggy. “N’awlins” often feels like the city that time forgot. It’s a beautiful tableau of history, …

  • Instant Success: How to Increase Online Patient Reviews in One Step Image

    articleFeb 22, 2018 | 6 min. read

    Instant Success: How to Increase Online Patient Reviews in One Step

    If you’re a savvy practice owner, then I don’t need to tell you that online reviews are essential to your clinic’s reputation—and ultimately, its success. If your practice doesn’t have a plethora of positive online reviews—or worse, you have a plethora of negative reviews —then you could have a tough time attracting new patients. If your business is in that boat, it’s hard not to wonder what you’re doing wrong—and what you can do to fix it. …

  • Don’t Be Cruel: 8 Reasons You’re Losing Patients Image

    articleFeb 19, 2018 | 11 min. read

    Don’t Be Cruel: 8 Reasons You’re Losing Patients

    If your baby leaves you, The King suggests a place to dwell: the Heartbreak Hotel. But whether or not a patient intends to be cruel, if he or she leaves you , it doesn’t just break your heart—you also lose a shocking amount of revenue . And as we mentioned in this post , 20% of patients drop out of therapy after the third visit, and 70% fail to complete their full course of care. Talk about …

  • Why Your Patient Satisfaction Score is Meaningless Image

    articleFeb 14, 2018 | 8 min. read

    Why Your Patient Satisfaction Score is Meaningless

    I love ice cream—like, really love it. And if there’s one thing I can say about living in Phoenix, it’s that we’ve got a pretty killer ice cream scene—which makes sense when you consider that Phoenician summer days can climb all the way up to a balmy 120 degrees. So when I’m in the mood for something sweet, I know I’ve got options. However, more often than not, I find myself hitting up my favorite ice cream …

  • Bridge Over Troubled Water: 6 Ways PTs, OTs, and SLPs Differ from Physicians Image

    articleFeb 9, 2018 | 7 min. read

    Bridge Over Troubled Water: 6 Ways PTs, OTs, and SLPs Differ from Physicians

    Simon and Garfunkel; Abbott and Costello; rehab therapists and physicians. What do these famous pairs all have in common? Despite being essential to one another’s success, the members of these dynamic duos have plenty of differences. And sometimes, those differences can spark some undue friction—especially if the parties lack a mutual understanding of one another. In the case of therapists and physicians, though, it’s the patients who ultimately pay the price for that friction. After all, when …

  • Common Questions from Our Stalled Patient Progress Webinar Image

    articleFeb 7, 2018 | 9 min. read

    Common Questions from Our Stalled Patient Progress Webinar

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC/L, the president and co-founder of WebPT, teamed up with Charlotte Bohnett, WebPT’s director of demand generation, to host a webinar on common barriers to patient progress —and strategies for overcoming them. During the question-and-answer portion of the presentation, we received quite a few audience questions on the nuances of fostering patient engagement and moving patients toward their therapy goals as efficiently as possible. We’ve compiled the most frequently …

  • What's Going On with the 2018 Therapy Cap? Image

    articleFeb 6, 2018 | 7 min. read

    What's Going On with the 2018 Therapy Cap?

    Update: The therapy cap has been repealed as of February 9, 2018. Scroll to the last section of this post for details. Nowadays, you might be tempted to tune out, turn off, and log out at the mere mention of anything political. And considering the current climate within our legislative system, I certainly wouldn’t fault you for wanting to avoid the chaos. However, putting on the blinders could prevent you from learning crucial information. After all, the …

  • Straight to the Source: How to Get Employers On Board with Population Health Image

    articleJan 31, 2018 | 6 min. read

    Straight to the Source: How to Get Employers On Board with Population Health

    Healthcare spending has always been a touchy subject—and that might be truer now than ever before. Despite the fact that the United States spends more money on health care than any other country, that massive expenditure hasn’t necessarily translated into better health outcomes. Clearly, something needs to change, which is why many healthcare providers—including physical therapists—are fundamentally shifting the way health care is managed. Specifically, they are starting to explore care delivery models that allow them to …

  • 6 Fresh Ideas for Keeping Patients Engaged Between Appointments Image

    articleJan 26, 2018 | 5 min. read

    6 Fresh Ideas for Keeping Patients Engaged Between Appointments

    There are no guarantees in life, and that certainly applies to retaining patients. Each time a patient walks out your door, it could be the last you see of him or her. But, there’s good news: tools like patient engagement software, automated appointment reminders, and interactive home exercise programs give providers a way to keep patients engaged throughout the duration of care, making it much easier to catch patient dropout before it happens—and even prevent it. But, …

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