• 20 GIFs to Get You Excited for OT Month 2019 Image

    articleApr 2, 2019 | 2 min. read

    20 GIFs to Get You Excited for OT Month 2019

    Occupational therapists, how do we love thee? Let us count the ways (with these gifs): OTs are a rare breed. tumblr.com Not only are they natural caregivers... Tenor.com ...but being a great OT requires someone with natural creativity… Giphy.com ...and a talent for puzzle-solving. Ungeek.ph Many occupational therapists have a taste for adventure. Giphy.com So it’s a good thing occupational therapists can work pretty much anywhere. Giphy.com Plus, OTs can work in a variety of settings, from helping …

  • 7 Invisible Reasons Patients Aren't Choosing Your PT Practice Image

    articleMar 28, 2019 | 7 min. read

    7 Invisible Reasons Patients Aren't Choosing Your PT Practice

    Nowadays, people are overwhelmed by choice —whether they’re deciding which kind of yogurt to buy (have you seen how massive the yogurt section is now?) or choosing a movement-based healthcare provider to help ease their aches and pains. With so many options, patients have the freedom to be extra choosy—which means the smallest misstep can lead a prospect to leave you high and dry in favor of your competitor. The worst part: you won’t always know why …

  • 10 Emails You Should be Sending Your Patients Image

    articleMar 19, 2019 | 5 min. read

    10 Emails You Should be Sending Your Patients

    Call me old fashioned, but writing thoughtful, handwritten letters is a lost art. There’s nothing like sitting down and putting pen to paper to make one feel like a character in a Jane Austen novel. That said, while sending out handwritten notes is a great way to make recipients feel special, the fast and furious pace of modern life leaves little room to wax poetic for every communication—even when those communications are going to your patients. Fortunately, …

  • What's a Landing Page, and Why Should I Use One? Image

    articleFeb 26, 2019 | 4 min. read

    What's a Landing Page, and Why Should I Use One?

    It’s no surprise that patients turn to the Web for health information . (Dr. Google, anyone?) And when folks hit up the Internet for solutions to what ails them, you want them to know rehab therapy is the ideal option. (After all, as we mention here , only about 10% of patients who could benefit from seeing a PT actually end up doing so.) That’s where tools like Google Ads come into play (e.g., targeting advertisements to …

  • Can't Buy Loyalty: Why Patient Reviews Should be Your Number-One Marketing Priority Image

    articleFeb 19, 2019 | 5 min. read

    Can't Buy Loyalty: Why Patient Reviews Should be Your Number-One Marketing Priority

    I’ll let you in on a little secret: digital ads shouldn’t be the end all, be all of marketing your outpatient practice. Don’t get me wrong—digital ads are important. But when it comes to driving new patients through your front door, online reviews are your best friend. That’s because online reviews are essentially the modern equivalent to word-of-mouth, which many would argue is the most effective type of marketing. And as we mention in this post on …

  • FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization Image

    articleFeb 8, 2019 | 18 min. read

    FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Earlier this week, WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DT, ATC, teamed up with WebPT Vice President of Innovation and Product Management, Russell Olsen, to discuss the ten trackable metrics that can help you turbo-boost your practice past the competition. They tackled as many audience questions as they could during the post-webinar Q&A, but there just wasn’t enough time to get to all of them. So, we’ve compiled—and answered—the most frequently asked ones and posted …

  • 6 Reasons There's Never Been a Better Time to be a Physical Therapist Image

    articleFeb 7, 2019 | 5 min. read

    6 Reasons There's Never Been a Better Time to be a Physical Therapist

    Physical therapists, pat yourselves on the back—you made a great career decision. Between the excellent job security and the killer perks, physical therapy is an incredible field to be in right now. Of course, like any profession, PT is not without its drawbacks. And if you encounter more than your fair share of those obstacles back to back, it can often lead to burnout . That’s why it’s so important to step back once in a while …

  • Why PTs Must Stop Obsessing Over Reimbursement Rates Image

    articleJan 31, 2019 | 6 min. read

    Why PTs Must Stop Obsessing Over Reimbursement Rates

    They say the best things in life are free, but let’s not kid ourselves: if you want to keep a roof over your head and food on your table, money is pretty darn important. However, when your concern about a fair reimbursement rate crosses into obsession, your patients will perceive that, and it can seriously impact the way they view you—and physical therapists in general. If that weren’t reason enough to avoid obsessing over reimbursements, here’s some …

  • How Do Your Patients Really Feel About Technology in the Clinic? Image

    articleJan 23, 2019 | 5 min. read

    How Do Your Patients Really Feel About Technology in the Clinic?

    These days, you simply can’t talk about health care without discussing technology. Every day, new advancements help create better outcomes and healthier patients. But, not all technology is created equal, and even the best tech tools in medicine have their pros and cons. Some providers are hesitant to put too much technology between them and their patients, citing concern over diminished person-to-person contact. But, how do patients feel about all of this? With that question in mind, …

  • Reactivate Now! How to Get Past Patients to Come Back Image

    articleJan 17, 2019 | 7 min. read

    Reactivate Now! How to Get Past Patients to Come Back

    Goodbyes shouldn’t be permanent—especially when it comes to discharging patients. In fact, should those patients ever need to return to therapy, your practice should be the go-to for all their PT needs. That’s why it’s crucial to integrate a patient reactivation plan into your overall healthcare marketing strategy. What is patient reactivation? But, first things first: what do we mean when we talk about patient reactivation—and why is it important? In a nutshell, patient reactivation refers to …

  • Stats for Success: 8 Metrics Critical to Your PT Practice Image

    articleJan 2, 2019 | 9 min. read

    Stats for Success: 8 Metrics Critical to Your PT Practice

    You’re a rockstar therapist. Your knack for treating patients is uncanny, and your bedside manner keeps them coming back for more. But is that enough to run a successful clinic? Unfortunately, no. You see, being a fantastic therapist is only half the battle of running a fantastic practice. The rest is pure business sense. The good news is, this stuff is easy to learn; it’s all about taking baseline measurements, making small improvements, and tracking progress. To …

  • How to Bill Medicare Patients for Non-Covered Services Image

    articleDec 28, 2018 | 5 min. read

    How to Bill Medicare Patients for Non-Covered Services

    If you’re a rehab therapist who works with Medicare beneficiaries, chances are you’ll find yourself performing a service that isn’t covered by their insurance. When that happens, you could find yourself in a billing predicament—if you don’t take the proper steps, that is. What are those proper steps? Read on to find out. Which services does Medicare not cover? To start, it’s important to identify which services Medicare won’t cover. Typically, Medicare denies coverage for one of …

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