• Catch and Release: 10 Signs You’re Marketing to the Wrong Patients Image

    articleJun 11, 2019 | 11 min. read

    Catch and Release: 10 Signs You’re Marketing to the Wrong Patients

    A school of codfish glides through the water, trying to outswim the dreaded catfish nipping at their tails. This vignette of meandering marine life has spawned a term that’s swum its way into the cultural zeitgeist within the last decade: catfishing. If you’re not familiar with the concept, here’s the gist: catfishing is when people or entities create online personas that aren’t representative of who they really are and thus, reel in interest from connections who aren’t …

  • FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    articleMay 30, 2019 | 18 min. read

    FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson, PT, MS, CEO and Founder of 48 Consulting Group, joined forces to discuss the modern referral marketing strategies that actually work—and the ones that should get left in the dust. During the hour-long presentation , we received a bundle of questions from viewers—some of which our hosts didn’t have time to answer. So, we compiled a list of the most common …

  • The PT's Guide to Hiring and Managing Freelance Marketers Image

    articleMay 29, 2019 | 9 min. read

    The PT's Guide to Hiring and Managing Freelance Marketers

    Here’s a question for all you practice owners and directors: how much extra time do you have in your day to devote to marketing your practice ? If you’re like many, the answer is probably “not much.” So, it’s understandable that you may be tempted to delegate that task to someone else. Sometimes, that “someone else” ends up being an overburdened staff member with little experience in healthcare marketing. If you—and your budget—can swing it, though, you …

  • 7 Reasons Not to Open a PT Clinic Image

    articleMay 17, 2019 | 9 min. read

    7 Reasons Not to Open a PT Clinic

    When it comes to climbing the ladder of success, Louie Anderson once told Eddie Murphy, "I started out mopping the floor just like you guys. But now...now I'm washing lettuce. Soon I'll be on fries; then the grill. And pretty soon, I'll make assistant manager, and that's when the big bucks start rolling in." (Well, to clarify: Louie Anderson’s character said this to Eddie Murphy’s character in the 1988 classic Coming to America .) I love this …

  • Marketing for Cash-Based Practices (or Any PT Private Practice) Image

    articleMay 9, 2019 | 11 min. read

    Marketing for Cash-Based Practices (or Any PT Private Practice)

      Insurance-based PT practice owners could learn a thing or two from their  cash-based peers  when it comes to marketing. That’s because effective marketing for cash-based clinics boils down to two things: therapists (1) knowing their worth and (2) capitalizing on their value—something that every PT should be doing anyway. That’s because,  as copays soar  and patients become more selective about who they entrust with their health, physical therapists need to differentiate themselves from the sea of …

  • The PT's Guide to Retaining Patients with Bad Insurance Plans Image

    articleApr 30, 2019 | 7 min. read

    The PT's Guide to Retaining Patients with Bad Insurance Plans

    I don’t have to tell you that insurance providers are notorious for making it difficult for patients to access affordable physical therapy services. And yet, PT patients achieve incredible outcomes and resolve chronic pain every day—without high-cost, high-risk surgeries and addictive prescription medications. In fact, we’ve talked a lot about physical therapists being the secret weapon for solving the opioid crisis —and we’ve definitely witnessed some positive movement on that front with insurance payers . However, we …

  • Act Now! How to Properly Use CTAs in Your Clinic's Marketing Image

    articleApr 23, 2019 | 6 min. read

    Act Now! How to Properly Use CTAs in Your Clinic's Marketing

    We’ve all seen it: encased in glass, shining, and enticing passersby to give it a satisfying tap. In fiction, few can resist pushing the iconic “big red button,” despite any warning signs telling them not to. As it turns out, the temptation to click isn’t just a classic trope in movies and cartoons—there’s actually a psychological reason behind it. In some cases, it boils down to the forbidden fruit factor. But even without the “do-not-touch” element, seeing …

  • FAQ: Make Google Do It: How to Use the Internet to Win More Patients Image

    articleApr 18, 2019 | 22 min. read

    FAQ: Make Google Do It: How to Use the Internet to Win More Patients

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation . So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your …

  • 4 Ways to Market Your PT Clinic's Culture Image

    articleApr 10, 2019 | 6 min. read

    4 Ways to Market Your PT Clinic's Culture

    Why do patients drop out of therapy? As we explain in this WebPT Blog post , it can be for a number of reasons ranging from slow results to time constraints. But while the reasons may vary, most of them boil down to one thing: the patient just wasn’t right for physical therapy—at least not at your clinic. So, what’s a PT practitioner to do? After all, if you’re relying on referrals from physicians , there’s no …

  • 20 GIFs to Get You Excited for OT Month 2019 Image

    articleApr 2, 2019 | 2 min. read

    20 GIFs to Get You Excited for OT Month 2019

    Occupational therapists, how do we love thee? Let us count the ways (with these gifs): OTs are a rare breed. tumblr.com Not only are they natural caregivers... Tenor.com ...but being a great OT requires someone with natural creativity… Giphy.com ...and a talent for puzzle-solving. Ungeek.ph Many occupational therapists have a taste for adventure. Giphy.com So it’s a good thing occupational therapists can work pretty much anywhere. Giphy.com Plus, OTs can work in a variety of settings, from helping …

  • 7 Invisible Reasons Patients Aren't Choosing Your PT Practice Image

    articleMar 28, 2019 | 7 min. read

    7 Invisible Reasons Patients Aren't Choosing Your PT Practice

    Nowadays, people are overwhelmed by choice —whether they’re deciding which kind of yogurt to buy (have you seen how massive the yogurt section is now?) or choosing a movement-based healthcare provider to help ease their aches and pains. With so many options, patients have the freedom to be extra choosy—which means the smallest misstep can lead a prospect to leave you high and dry in favor of your competitor. The worst part: you won’t always know why …

  • 10 Emails You Should be Sending Your Patients Image

    articleMar 19, 2019 | 5 min. read

    10 Emails You Should be Sending Your Patients

    Call me old fashioned, but writing thoughtful, handwritten letters is a lost art. There’s nothing like sitting down and putting pen to paper to make one feel like a character in a Jane Austen novel. That said, while sending out handwritten notes is a great way to make recipients feel special, the fast and furious pace of modern life leaves little room to wax poetic for every communication—even when those communications are going to your patients. Fortunately, …

Pages

Get exclusive content delivered right to your inbox.