• Billing Software vs. RCM Service: What's the Difference, and What's Right for Your Practice? Image

    articleJul 23, 2019 | 5 min. read

    Billing Software vs. RCM Service: What's the Difference, and What's Right for Your Practice?

    Billing is one of the most complicated aspects of running a clinic. And considering the fact that billing rules seem to change as often as the season , it’s easy to make mistakes—and find yourself face-to-face with a billing blunder beast. (Try saying that three times fast!) At some point, even the most vigilant providers and billers need a little bit of help crossing all of their t’s and dotting all of their i’s, so to speak. …

  • FAQ: The State of Rehab Therapy in 2019 Image

    articleJul 19, 2019 | 14 min. read

    FAQ: The State of Rehab Therapy in 2019

    Earlier this week, WebPT’s fearless leaders, Dr. Heidi Jannenga, PT, DPT, ATC, and Nancy Ham, CEO, revealed the results of our annual State of Rehab Therapy survey and discussed the national trends that affect rehab therapy professionals on a daily basis. The presenters didn’t have enough time to address all of the thought-provoking questions we received from our audience, so we compiled an FAQ for y’all to read at your leisure. Can’t find the answer to your …

  • Billing in the Big Leagues: How to Scale Your RCM Processes as Your Practice Grows Image

    articleJul 17, 2019 | 8 min. read

    Billing in the Big Leagues: How to Scale Your RCM Processes as Your Practice Grows

    It’s the bottom of the ninth; the bases are loaded, and you’re up to bat. This one’s for the win. If you knock it out of the park, you may just get called up to the majors. And no matter how good you are, that’s a big leap. The same is true in rehab therapy private practice. Small practices already have a lot of balls in the air: marketing , keeping employees happy , and providing patients …

  • Claim Time: How Many Units Per Visit Should a PT Bill? Image

    articleJul 10, 2019 | 4 min. read

    Claim Time: How Many Units Per Visit Should a PT Bill?

    As the old Rolling Stones tune goes, “Time is on my side.” For rehab therapists who bill correctly, that’s certainly true in many cases. But, as with most things RCM-related, billing correctly can be easier said than done—especially if you don’t have a team of dedicated billing experts . Between confusing payer rules and coding conundrums, it’s sometimes hard to know if you’re on the right track. But, knowing where the rest of the pack is can …

  • 10 Ways to Market Your Physical Therapy Clinic Offline Image

    articleJun 24, 2019 | 7 min. read

    10 Ways to Market Your Physical Therapy Clinic Offline

    “Print’s not dead!” That’s the rallying cry of book publishers, newspaper editors, and anyone else who works in a paper-based medium. And while we don’t rely on print media the way we once did, the heart of these folks’ passion has merit: print is still a valuable way to deliver thoughts and ideas directly to consumers (including patients), and it’s still an effective marketing tool. In fact, there are lots of unique ways you can market to …

  • The Dos and Don'ts of Physical Therapy Websites Image

    articleJun 17, 2019 | 10 min. read

    The Dos and Don'ts of Physical Therapy Websites

    First impressions can make or break any budding relationship . And when it comes to the relationship between physical therapists and their patients, that first impression often happens online when a patient initially lands on a clinic’s website . For that reason, it’s crucial that physical therapy practices put their best foot forward online—and that means they need a killer homepage that not only looks good, but also converts website traffic into new appointments. With that in …

  • Catch and Release: 10 Signs You’re Marketing to the Wrong Patients Image

    articleJun 11, 2019 | 11 min. read

    Catch and Release: 10 Signs You’re Marketing to the Wrong Patients

    A school of codfish glides through the water, trying to outswim the dreaded catfish nipping at their tails. This vignette of meandering marine life has spawned a term that’s swum its way into the cultural zeitgeist within the last decade: catfishing. If you’re not familiar with the concept, here’s the gist: catfishing is when people or entities create online personas that aren’t representative of who they really are and thus, reel in interest from connections who aren’t …

  • FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    articleMay 30, 2019 | 18 min. read

    FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson, PT, MS, CEO and Founder of 48 Consulting Group, joined forces to discuss the modern referral marketing strategies that actually work—and the ones that should get left in the dust. During the hour-long presentation , we received a bundle of questions from viewers—some of which our hosts didn’t have time to answer. So, we compiled a list of the most common …

  • The PT's Guide to Hiring and Managing Freelance Marketers Image

    articleMay 29, 2019 | 9 min. read

    The PT's Guide to Hiring and Managing Freelance Marketers

    Here’s a question for all you practice owners and directors: how much extra time do you have in your day to devote to marketing your practice ? If you’re like many, the answer is probably “not much.” So, it’s understandable that you may be tempted to delegate that task to someone else. Sometimes, that “someone else” ends up being an overburdened staff member with little experience in healthcare marketing. If you—and your budget—can swing it, though, you …

  • 7 Reasons Not to Open a PT Clinic Image

    articleMay 17, 2019 | 9 min. read

    7 Reasons Not to Open a PT Clinic

    When it comes to climbing the ladder of success, Louie Anderson once told Eddie Murphy, "I started out mopping the floor just like you guys. But now...now I'm washing lettuce. Soon I'll be on fries; then the grill. And pretty soon, I'll make assistant manager, and that's when the big bucks start rolling in." (Well, to clarify: Louie Anderson’s character said this to Eddie Murphy’s character in the 1988 classic Coming to America .) I love this …

  • Marketing for Cash-Based Practices (or Any PT Private Practice) Image

    articleMay 9, 2019 | 11 min. read

    Marketing for Cash-Based Practices (or Any PT Private Practice)

      Insurance-based PT practice owners could learn a thing or two from their  cash-based peers  when it comes to marketing. That’s because effective marketing for cash-based clinics boils down to two things: therapists (1) knowing their worth and (2) capitalizing on their value—something that every PT should be doing anyway. That’s because,  as copays soar  and patients become more selective about who they entrust with their health, physical therapists need to differentiate themselves from the sea of …

  • The PT's Guide to Retaining Patients with Bad Insurance Plans Image

    articleApr 30, 2019 | 7 min. read

    The PT's Guide to Retaining Patients with Bad Insurance Plans

    I don’t have to tell you that insurance providers are notorious for making it difficult for patients to access affordable physical therapy services. And yet, PT patients achieve incredible outcomes and resolve chronic pain every day—without high-cost, high-risk surgeries and addictive prescription medications. In fact, we’ve talked a lot about physical therapists being the secret weapon for solving the opioid crisis —and we’ve definitely witnessed some positive movement on that front with insurance payers . However, we …

Pages

Get exclusive content delivered right to your inbox.