• 5 Times When It's Okay to Lose a PT Patient Image

    articleMay 22, 2018 | 6 min. read

    5 Times When It's Okay to Lose a PT Patient

    Goodbyes are never easy, especially when they’re directed at patients who haven’t yet reached their physical therapy goals. Even if you’re dealing with a difficult patient, cutting him or her loose goes against everything you’ve been taught as a healthcare provider. And if you’re a practice owner, losing a patient probably seems contradictory to your business goals. After all, more patients equal more money, right? Not necessarily. Unfortunately, this belief—no matter how well-intentioned—can result in wasted time, …

  • Common Questions from our Art of Discovering and Selling Value Webinar Image

    articleMay 16, 2018 | 12 min. read

    Common Questions from our Art of Discovering and Selling Value Webinar

    Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …

  • You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs Image

    articleMay 11, 2018 | 7 min. read

    You've Got Mail: Email Marketing Basics for PTs, OTs, and SLPs

    If there’s one sound that elicits instant nostalgia for the 1990s, it’s the fuzzy whirring and techy chirps of a dial-up modem . To an entire generation, this sound heralded the dawn of a new age and connected people over all over the world through email. By the late ’90s, many businesses had gotten on the email bandwagon, which provided them a speedy and effective way to connect with their target consumers—and it didn’t take long for …

  • 6 Ways to be the Healthcare Partner Your Patients Want Image

    articleMay 4, 2018 | 7 min. read

    6 Ways to be the Healthcare Partner Your Patients Want

    If you’ve ever been ballroom dancing, then you know how important it is to communicate effectively with your dance partner. Heck, even if your experience with whirling around a dance floor is limited to weddings and high school proms, you surely know that dance partners must move together to avoid stepping on each other’s toes. It may not seem like it, but as a rehab therapist, you share a similar goal to waltzers and fox-trotters everywhere. That’s …

  • Office Space: How to Choose a Location for Your PT Clinic Image

    articleApr 27, 2018 | 6 min. read

    Office Space: How to Choose a Location for Your PT Clinic

    “Location, location, location.” It’s the official mantra of real estate agents everywhere. That’s because—as those who work in the property-selling business know all too well—the value gap between two otherwise-identical homes often comes down to the ZIP code. As a physical therapist, the value of the services you provide to a community also depends on where you provide those services. (After all, “value” encompasses everything from the literal cost of your services to your patients’ perceived value …

  • Balancing Act: How Many Patients Should a PT See in a Day? Image

    articleApr 19, 2018 | 7 min. read

    Balancing Act: How Many Patients Should a PT See in a Day?

    As a physical therapist, balance is intrinsic to your job—whether that be striking a balance between motivating patients and not pushing them too hard or treating patients for literal balance issues. And PTs have to find balance for themselves, too—though maybe not as literally as vestibular patients. In 2017, we surveyed thousands of rehab therapy professionals across all specialties, job roles, and clinic sizes and asked folks about everything from reimbursement rates to frustrations and motivations with …

  • Playing for Keeps: The How and Why of Patient Loyalty Image

    articleApr 13, 2018 | 9 min. read

    Playing for Keeps: The How and Why of Patient Loyalty

    I have a confession to make: I have a not-so-secret “thing” for epic tales. King Arthur? Love it. Lord of the Rings? Yes, please. Game of Thrones? You betcha. If it has swords, wizards, and a medieval setting, then you can count me in. While I find it difficult to pinpoint a single reason for my fondness of these stories, one thing that draws me in is the loyalty and devotion their heroes have to a chosen …

  • The Cap is Gone, But KX Lives On: How to Handle Therapy Claims in 2018 Image

    articleApr 9, 2018 | 5 min. read

    The Cap is Gone, But KX Lives On: How to Handle Therapy Claims in 2018

    It happened in the middle of the night: after months of debate and hours of back and forth that went until 3 AM on February 9, 2018, the Senate voted 71-28 in favor of a stopgap budget bill—known as the Bipartisan Budget Act of 2018—that officially repealed the Medicare cap on therapy services . PTs, OTs, and SLPs around the country—especially those with Medicare claims sitting in limbo as they awaited further instruction from CMS—breathed a collective …

  • Common Questions from Our Physical Therapy Patient Retention Webinar Image

    articleMar 28, 2018 | 12 min. read

    Common Questions from Our Physical Therapy Patient Retention Webinar

    Strive Labs co-founders Ryan Klepps and Scott Hebert recently joined WebPT president Heidi Jannenga for an insightful webinar about improving patient retention and reducing early patient drop-out. We know this is a super-relevant topic, especially because the cost of diminishing patient visits represents a $6 billion problem that not many people in the industry are talking about—at least not yet. As a result, we received a slew of great questions that we couldn’t get to live on …

  • Exact Match: How to Pair Each Patient with the Right Therapy Provider Image

    articleMar 27, 2018 | 6 min. read

    Exact Match: How to Pair Each Patient with the Right Therapy Provider

    When it comes to matters of the heart, folks often say that when it’s right, you just know. However, when it comes to matters of the rehab therapy practice, things are rarely so intuitive. That’s because finding a love match is rarely a scientific process, whereas finding a provider match typically comes down to a handful of pairing factors, including the provider’s skillset, communication style , and availability. However, as we mentioned during last month’s webinar , …

  • What Type of Marketing is Actually Right for Your Practice? [Quiz] Image

    articleMar 21, 2018 | 1 min. read

    What Type of Marketing is Actually Right for Your Practice? [Quiz]

    Google is great for many things—like locating great Thai restaurants in your neck of the woods, planning vacations, and settling arguments over what movie won which Oscar. But when it comes to selecting the best marketing strategy for your rehab therapy practice, that’s one problem not even good ol’ Google can solve. That’s because while the Googs can list more than 100 types of marketing strategies, many of them won’t apply to rehab therapy marketing—and most of …

  • What is Patient Relationship Management (PRM), and Why Does It Matter? Image

    articleMar 16, 2018 | 5 min. read

    What is Patient Relationship Management (PRM), and Why Does It Matter?

    Imagine a world with one simple solution that attracts new patients , prevents patient dropout , and delivers better health outcomes . Sounds too good to be true, right? But, a new movement in the rehab therapy sphere is making this dream a reality: it’s called patient relationship management (PRM). If you haven’t boarded the PRM train just yet, there’s no time like the present to make it an integral part of your clinic’s business strategy. But …

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