• Why the Future of the Profession Depends on Collaborating with Stakeholders Image

    articleOct 3, 2018 | 7 min. read

    Why the Future of the Profession Depends on Collaborating with Stakeholders

    Last week was a momentous one here at WebPT. Not only did it mark our fifth-annual Ascend conference —which we hosted right here in our hometown of Phoenix, a mere stone’s throw away from WebPT HQ—but it also provided numerous opportunities for us (and our friends and Members) to celebrate WebPT's 10-year anniversary. When one reaches such a milestone, it’s only natural to reflect on the road one took to get there. And to quote APTA President …

  • Founder Letter: Is Insurance Really the Enemy? Image

    articleSep 5, 2018 | 7 min. read

    Founder Letter: Is Insurance Really the Enemy?

    If you’ve been a part of the physical therapy profession for any length of time, I don’t have to tell you how many barriers stand between patients and access to quality physical therapy care. From skyrocketing premiums to restrictions on direct access , it often feels like the odds are stacked against us. In fact, during our recent industry-wide survey , rehab therapists ranked insurance requirements as the top barrier to accessing patients before they see a …

  • Medicare Open Forum Image

    webinarAug 31, 2018

    Medicare Open Forum

    Medicare making you shout and scream? Then join our expert compliance team! We’ll answer all your toughest Q’s. Because you’ve gotta know the rules, or you’re bound to lose! If receiving accurate reimbursements were a game, Medicare would certainly be one of the toughest opponents—and that’s especially true for rehab therapists. After all, the rules are constantly changing, and it seems like Medicare is always trying to sneak in a trick play to prevent PTs, OTs, and …

  • Founder Letter: It's Time to Close the PT Gender Pay Gap Image

    articleAug 1, 2018 | 10 min. read

    Founder Letter: It's Time to Close the PT Gender Pay Gap

    It’s a well-known—albeit unfortunate—truth that in the US, women receive less pay than men do when performing the same jobs (about 80 cents on the dollar , in fact—and that gap widens when we factor in race, although I’ll save that conversation for another day). In many ways, it seems like we, as a society, already should have evolved well past the so-called gender pay gap. After all, most of us know that gender doesn’t determine talent, …

  • Physical Therapy Billing Open Forum Image

    webinarJul 16, 2018

    Physical Therapy Billing Open Forum

    It’s a bird; it’s a plane; it’s—a physical therapy billing expert? If you’re a physical therapy practice owner, manager, or biller, then you’ve probably wished for a billing superhero at one point or another. After all, while the PT billing process seems fairly simple on paper—therapists provide services, submit the CPT codes for those services, and receive payment—any seasoned pro knows it’s anything but. Rejections, denials, and reimbursement delays are more common than any of us would …

  • Founder Letter: Bubble Trouble: Why Mounting Student Debt is PT's Greatest Financial Threat Image

    articleJul 2, 2018 | 9 min. read

    Founder Letter: Bubble Trouble: Why Mounting Student Debt is PT's Greatest Financial Threat

    In 2008, the United States faced the largest and most devastating financial crisis since the Great Depression: as major banks handed out loans left and right to high-risk lenders—and hid massive interest spikes in the fineprint—many borrowers struggled to make regular mortgage payments, especially when faced with unforeseeable financial setbacks. In the midst of rising property values during the ’90s and ’00s, this worked out favorably for banks—for a while, anyway. But with so many borrowers unable …

  • Founder Letter: The Real Root of the PT Brand Problem Image

    articleJun 5, 2018 | 11 min. read

    Founder Letter: The Real Root of the PT Brand Problem

    Here at WebPT, we’ve been busy analyzing the results of our second annual state of rehab therapy survey—and it turns out that the patient retention problem is even worse than we thought (and we thought it was pretty bad). According to our data, only about 10% of patients—one in ten—actually complete their entire course of care. And this is only the tip of a very problematic iceberg for our industry—because when we don’t retain our patients, we: …

  • The State of Rehab Therapy in 2018 Image

    webinarJun 1, 2018

    The State of Rehab Therapy in 2018

    Falling reimbursements. Skyrocketing insurance premiums and copays. Crippling student loan debt. As a PT, OT, or SLP, sometimes it feels like it’s you against the world. After all, the challenges you face on a daily basis are many and complex. But, you’re not alone. In fact, we recently surveyed nearly 7,000 rehab therapy professionals on everything from payment rates and clinic budgets to education costs and salary, and we found some pretty strong—and surprising—trends.

      Curious …

  • 2018 APTA NEXT Conference and Exposition Image

    event

    2018 APTA NEXT Conference and Exposition

    Jun 27, 2018 - Jun 30, 2018

    Orange County Convention Center
    Orlando, FL

    This June, join us in Orlando for sunshine, palm trees, and some good old fashioned, PT-centric education at APTA NEXT. We love meeting new people, so while you’re there, swing by booth 712 to chat with our crew and check out what’s going on at WebPT HQ. We’ll see you there!

  • Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think Image

    articleMay 2, 2018 | 11 min. read

    Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think

    I recently came across this PPS Impact Magazine article in which author Paul Gough, BSC (HONS), MCSP, SRP, HPC, makes the case for why physical therapists should never sell themselves—but instead “turn this notion on its head and make the ‘selling conversation’ about [patients] and the destination that they want to get to.” In other words, instead of selling your credentials, CEUs, years of experience, and awards, Gough recommends that you focus your “selling” energy on helping …

  • Founder Letter: Culture, Compensation, and Career: The Elements of a Competitive PT Hiring Package Image

    articleApr 4, 2018 | 11 min. read

    Founder Letter: Culture, Compensation, and Career: The Elements of a Competitive PT Hiring Package

    There’s never been a better time to be a physical therapist: there’s a large population of aging—yet active—baby boomers, direct access is now the law of the land in all 50 states, and the healthcare system at large is moving toward a value-based care paradigm that prioritizes the delivery of safe, cost-effective treatment. At the same time, this year’s class of new PT graduates is on pace to be larger than ever, with as many as 10,600 …

  • Untapped Potential: The Art of Discovering and Selling Your PT Value Image

    webinarApr 3, 2018

    Untapped Potential: The Art of Discovering and Selling Your PT Value

    As the old saying goes, “In the absence of value, price is always an issue.” In other words, people aren’t going to pay for something they don’t consider valuable—whether that’s a car, a software, a new haircut, a piece of art, or even a healthcare service. Unfortunately, healthcare providers in general—and physical therapists in particular—tend to overlook the value issue, instead focusing solely on the price problem. What they may not realize, though, is that price and …

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