• Founder Letter: The Real Root of the PT Brand Problem Image

    articleJun 5, 2018 | 11 min. read

    Founder Letter: The Real Root of the PT Brand Problem

    Here at WebPT, we’ve been busy analyzing the results of our second annual state of rehab therapy survey—and it turns out that the patient retention problem is even worse than we thought (and we thought it was pretty bad). According to our data, only about 10% of patients—one in ten—actually complete their entire course of care. And this is only the tip of a very problematic iceberg for our industry—because when we don’t retain our patients, we: …

  • The State of Rehab Therapy in 2018 Image

    webinarJun 1, 2018

    The State of Rehab Therapy in 2018

    Falling reimbursements. Skyrocketing insurance premiums and copays. Crippling student loan debt. As a PT, OT, or SLP, sometimes it feels like it’s you against the world. After all, the challenges you face on a daily basis are many and complex. But, you’re not alone. In fact, we recently surveyed nearly 7,000 rehab therapy professionals on everything from payment rates and clinic budgets to education costs and salary, and we found some pretty strong—and surprising—trends.

      Curious …

  • 2018 APTA NEXT Conference and Exposition Image

    event

    2018 APTA NEXT Conference and Exposition

    Jun 27, 2018 - Jun 30, 2018

    Orange County Convention Center
    Orlando, FL

    This June, join us in Orlando for sunshine, palm trees, and some good old fashioned, PT-centric education at APTA NEXT. We love meeting new people, so while you’re there, swing by booth 712 to chat with our crew and check out what’s going on at WebPT HQ. We’ll see you there!

  • Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think Image

    articleMay 2, 2018 | 11 min. read

    Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think

    I recently came across this PPS Impact Magazine article in which author Paul Gough, BSC (HONS), MCSP, SRP, HPC, makes the case for why physical therapists should never sell themselves—but instead “turn this notion on its head and make the ‘selling conversation’ about [patients] and the destination that they want to get to.” In other words, instead of selling your credentials, CEUs, years of experience, and awards, Gough recommends that you focus your “selling” energy on helping …

  • Founder Letter: Culture, Compensation, and Career: The Elements of a Competitive PT Hiring Package Image

    articleApr 4, 2018 | 11 min. read

    Founder Letter: Culture, Compensation, and Career: The Elements of a Competitive PT Hiring Package

    There’s never been a better time to be a physical therapist: there’s a large population of aging—yet active—baby boomers, direct access is now the law of the land in all 50 states, and the healthcare system at large is moving toward a value-based care paradigm that prioritizes the delivery of safe, cost-effective treatment. At the same time, this year’s class of new PT graduates is on pace to be larger than ever, with as many as 10,600 …

  • Untapped Potential: The Art of Discovering and Selling Your PT Value Image

    webinarApr 3, 2018

    Untapped Potential: The Art of Discovering and Selling Your PT Value

    As the old saying goes, “In the absence of value, price is always an issue.” In other words, people aren’t going to pay for something they don’t consider valuable—whether that’s a car, a software, a new haircut, a piece of art, or even a healthcare service. Unfortunately, healthcare providers in general—and physical therapists in particular—tend to overlook the value issue, instead focusing solely on the price problem. What they may not realize, though, is that price and …

  • Founder Letter: The $6 Billion Problem Nobody in PT is Talking About Image

    articleMar 6, 2018 | 7 min. read

    Founder Letter: The $6 Billion Problem Nobody in PT is Talking About

    If you’re in the physical therapy business, I don’t have to tell you that profit margins are slim. As a former clinic director, I know how tight PT practice budgets are. In fact, that’s what led me to create WebPT in the first place: I was spending way too much money on documentation and dictation, and I desperately needed a way to trim that expense. At that time, though, electronic documentation was a fairly novel concept in …

  • Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue Image

    webinarFeb 12, 2018

    Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue

    In one corner, we have a highly skilled rehab therapy provider known for delivering amazing clinical outcomes through noninvasive, movement-based treatment. And in the other corner, we have a discouraged, disengaged patient whose quality of life has taken a major hit due to musculoskeletal pain and dysfunction.

      If you’re a rehab therapy provider, you’ve probably seen this battle play out more times than you can count—and we’re betting that more often than not, your therapy …

  • Founder Letter: Stability in the Midst of Chaos: Celebrating 10 Years Image

    articleJan 31, 2018 | 8 min. read

    Founder Letter: Stability in the Midst of Chaos: Celebrating 10 Years

    As a general rule, I do my best to steer clear of politics in these letters. Aside from pushing for pro-PT legislation, I keep my views on party lines to myself. After all, beyond the individuals elected, the goal of our democratic government has always been to work together to find solutions that serve the greater good. Now, we’ve had government shutdowns before—sadly enough. But the three-day shutdown that happened at the end of January was particularly …

  • Our Comfort Zone is Killing Us: Top Takeaways from the 2018 Graham Sessions Image

    articleJan 17, 2018 | 15 min. read

    Our Comfort Zone is Killing Us: Top Takeaways from the 2018 Graham Sessions

    Most of the time, when I attend a conference—whether that be a physical therapy, healthcare technology, business, or leadership conference—I do so because I want to connect with, and learn from, others in my field. I want to take in and absorb their knowledge to supplement and expand the depth of my own expertise. And most of the conferences I attend—including the Graham Sessions —allow me to do just that. But, this year’s Graham Sessions were different. …

  • Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018 Image

    articleJan 3, 2018 | 10 min. read

    Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018

    It’s become an annual tradition of mine to look ahead to the new year and forecast the trends that are most likely to impact the rehab therapy industry. While I don’t have a crystal ball—what would be the fun in that?—I’ve gotten pretty good at predicting what’s on our horizon. (You can check out my 2017 post here and my 2016 one here .) There’s nothing on my list for this year that should come as a …

  • Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them) Image

    webinarDec 22, 2017

    Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them)

    If life is a highway, then it’s a wild, bumpy one. And while our patients want to ride it (all night long), with all those twists, turns, and potholes, they’re bound to get banged up. Fortunately, you’re here to help get them back in top form. But, helping patients achieve their goals is hard work—for you and for them—and while everyone strives to be a Ferrari, it’s common to plateau at Pinto. And that’s when the risk …

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