• Founder Letter: How to Win Patients for Life Image

    articleJun 5, 2019 | 12 min. read

    Founder Letter: How to Win Patients for Life

    Over the past few months, we’ve examined marketing from every angle—from referral marketing to marketing a cash-based practice . But before we move away from this theme, I want to bring it all back to the heart of why marketing matters: it enables us to deliver our message—and promote the value we, as rehab therapists, provide—to the patients who need us most. All too often, practices churn out patients like products on an assembly line—treating them quickly, …

  • The State of Rehab Therapy in 2019 Image

    webinarJun 3, 2019

    The State of Rehab Therapy in 2019

    Most clinics keep the details of their finances close to the vest—and their productivity stats under lock and key. As a result, it can be hard to figure out how your clinic stacks up to the rest—or even get a feel for what’s going on at the industry level. So, if you’re hungry for insider knowledge about the PT, OT, and SLP spaces, then get ready to eat your chart out! We have a banquet of data-rich …

  • Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today Image

    articleMay 1, 2019 | 13 min. read

    Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today

    Imagine a world where—much like the King of the Seven Kingdoms must gain the approval of his councilors before making any major decisions—patients have to consult their primary care physicians before they can see any other healthcare provider (whether that’s a dentist or a chiropractor). Sounds ridiculous, right? And if every health and wellness professional relied on physician referrals to keep a steady flow of patients, the competition would be pretty steep—and it’d be much harder to …

  • Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    webinarApr 25, 2019

    Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Back in the day, a sugary treat was all you needed to make a good first impression on a potential referral source—and thus, bring in enough new patients to fill your schedule. Well, that’s not the case anymore. In today’s competitive healthcare landscape, you need a more strategic approach to marketing your services to physicians and other referrers. So, save the donuts for a staff appreciation breakfast, and arm yourself with modern referral marketing best practices the …

  • Founder Letter: 6 Free Ways to Improve Your PT Marketing Image

    articleApr 3, 2019 | 9 min. read

    Founder Letter: 6 Free Ways to Improve Your PT Marketing

    Inspiration often comes from the most unexpected places. During my “What I Believe” speech at this year’s Graham Sessions , I offhandedly suggested an easy, free way to boost PT site traffic. It was a totally anecdotal part of my talk, but I received an enormously positive response about it. In fact, people came up to me afterwards and thanked me for the suggestion. That got me thinking: rising costs and declining reimbursements are obstacles that all …

  • 4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions) Image

    articleMar 11, 2019 | 23 min. read

    4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions)

    In one of the last talks at the 2019 Graham Sessions, a young physical therapist boldly stated that in focusing solely on survival, we are actually killing the PT profession. We are clinging to a reactive—rather than proactive—mode of operation, and in doing so, we are surrendering the millions of patients we could be helping to other, less-skilled professionals. And that means we are failing them. In essence, we are standing idle, content with the status quo …

  • Founder Letter: Why You'll Never Get Lucky in PT Marketing Image

    articleMar 6, 2019 | 5 min. read

    Founder Letter: Why You'll Never Get Lucky in PT Marketing

    Physical therapists: Are your marketing tactics delivering to your expectations? And—be honest—are you deploying any real marketing tactics at all for your practice? If the answer to either of these questions is “no,” I get it—and you’re not entirely to blame for this. I believe the standard PT education program fails to emphasize the importance marketing, and it’s led many of us to believe that success in business hinges mainly on luck (and chasing physician referrals). As …

  • Make Google Do It: How to Use the Internet to Win More Patients  Image

    webinarFeb 20, 2019

    Make Google Do It: How to Use the Internet to Win More Patients

    A quiet day in the clinic can be nice every once in a while, but if you’re constantly scrambling to fill your schedule, staying profitable is going to be tough. After all, you’ve got bills to pay, and to bring in revenue, you’ve gotta bring in patients. But, how do you find them? It might sound a little strange, but the best place to look for patients is exactly where they’re looking for you: online. Chances are, …

  • 5 MIPS Lies You've Been Told—But Should Not Believe Image

    articleFeb 20, 2019 | 7 min. read

    5 MIPS Lies You've Been Told—But Should Not Believe

    WebPT is a purpose-driven company that’s gained the trust of its Members by prioritizing integrity, which, by definition , requires honesty and strong principles. As a company executive—and also as a consumer—I know that being lied to is the worst, especially when a person or company does it in order to benefit at my expense. Unfortunately, there seems to be a lot of this going on in our industry right now when it comes to Medicare's Merit-Based …

  • Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions Image

    articleFeb 5, 2019 | 9 min. read

    Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions

    Imagine you were completely convinced that one of your patients needed treatment for sciatica. You didn’t perform many clinical tests, and you didn’t monitor outcomes, because your gut told you that sciatica treatment was the answer. Yet over time, you found that your treatment wasn’t helping your patient; as a matter of fact, it was making symptoms worse. Had you thoroughly tested the patient at the onset of treatment, you might never have treated him or her …

  • Founder Letter: 3 Ways to Become a Better PT, OT, or SLP in 2019 Image

    articleJan 8, 2019 | 11 min. read

    Founder Letter: 3 Ways to Become a Better PT, OT, or SLP in 2019

    It’s official; we’ve closed out 2018 and are stepping into a brand-new year. While I don’t recommend saving up those important intentions and resolutions for the kick-off of a new year, it does represent a potent time to release the things that no longer serve us—and embrace more of what does. In the past, I’ve used this occasion to put out some predictions for the year to come—and I’ve done that again here —but right now, I’d …

  • The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization  Image

    webinarJan 4, 2019

    The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Managing your own rehab therapy practice—especially when you’re just starting out—sometimes feels like someone handed you the keys to a new car and said, “Don’t crash!” Sure, you already have your driver’s license—but as it turns out, running a competitive PT, OT, or SLP business is less like navigating the neighborhood on a slow Sunday drive, and more like peeling out on a racetrack and hurtling around with smoke on your trail.   Luckily, you don’t need a …

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