• The PT’s Guide to Patient-Centered Marketing Image

    articleJul 24, 2017 | 7 min. read

    The PT’s Guide to Patient-Centered Marketing

    We write a lot about patient-centered care , which makes sense, because it is the care model of the future. In this paradigm, patients are—as they should be—front and center when it comes to making decisions about their health care. Of course, this type of shift requires providers to change the way they deliver their services—you know, more collaboration , greater transparency , and widespread use of technology that fosters seamless health data exchange . But it …

  • Common Questions from our State of Rehab Therapy Webinar Image

    articleJul 17, 2017 | 16 min. read

    Common Questions from our State of Rehab Therapy Webinar

    WebPT recently conducted an industry survey of thousands of rehab therapy professionals across a wide variety of settings, specialties, and geographic regions. Our goal: To capture an accurate snapshot of the demographics, trends, frustrations, and motivations that shape our businesses, our future outlook, and our potential for success in this environment of change. In last week’s webinar , WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DPT, ATC/L, and WebPT CEO Nancy Ham shared the results of …

  • iPad and Tablet Apps for a Pediatric Occupational Therapist Image

    articleJul 17, 2017 | 6 min. read

    iPad and Tablet Apps for a Pediatric Occupational Therapist

    We’ve all seen catchy music paired with a montage of all the awesome things you can do with an iPad. The iPad—and Apple, in general—is all about the wow factor. Not to be outdone, Microsoft has also released a pretty spiffy tablet called Surface, with tons of entertaining marketing to boot . Then there’s all the techy Android tablets, like the new Yoga and the Samsung Galaxy Note and Tab , as well as the Kindle Fire …

  • Physical Therapy Billing for Beginners, Part 1 Image

    articleJul 16, 2017 | 5 min. read

    Physical Therapy Billing for Beginners, Part 1

    Of course, you got into physical therapy to help people—not to rake in the dough. But in order to do the former well, you’ve also got to know how to make a profit—and that requires billing for your services. If you’re new to physical therapy, you might be feeling a little overwhelmed by the prospect, so here are a few things to remember about billing for physical therapy services—the basics, if you will. (Keep in mind that …

  • Oversight Overview: The Rules of Supervision for Rehab Therapy Techs, Assistants, and Students Image

    articleJul 14, 2017 | 7 min. read

    Oversight Overview: The Rules of Supervision for Rehab Therapy Techs, Assistants, and Students

    Therapist assistants (PTAs, OTAs, and SLPAs) and techs—as well as therapy students—can be a big help to therapy practices. But, per state and Medicare law, not all titles are created—or treated—equally . Read on to learn how you can incorporate the services of assistants, technicians, and students into your practice—and still get paid. Therapist Assistants According to the APTA , under Medicare, therapist assistants can provide therapy services in an outpatient private practice setting—as long as those …

  • Collaborate or Bye: Why Patients Want Connected Care Teams Image

    articleJul 13, 2017 | 5 min. read

    Collaborate or Bye: Why Patients Want Connected Care Teams

    Once upon a time—actually, not all that long ago—patients were patients. They sought health care from a trusted provider—in most cases, from their family’s primary care physician, who referred them to a specialist if necessary—and that provider scribbled illegible notes about their care on a paper chart that took up space in an overflowing file cabinet somewhere in a cluttered office. If another provider needed to see those notes, then the physician would have to fax over …

  • How to Stay in Business in this Uncertain Healthcare Environment Image

    articleJun 29, 2017 | 17 min. read

    How to Stay in Business in this Uncertain Healthcare Environment

    Health care as we know it is changing. But that’s nothing new, right? Health care has been in a state of flux for a while now—what with ever-changing payer regulations and the steady push toward more patient-centric, value-based collaborative care. And while putting patients first is surely good for everyone, increasing regulations—and decreasing reimbursements—can make it challenging for providers to keep up, let alone keep the lights on. That’s why we’ve spent much of this quarter discussing …

  • Beyond FFS: Why a Risk-Based Payment Model Could be Your Best Bargaining Chip Image

    articleJun 23, 2017 | 8 min. read

    Beyond FFS: Why a Risk-Based Payment Model Could be Your Best Bargaining Chip

    If you’ve ever negotiated a payer contract , you probably focused on convincing that insurer to simply bump up your rates. However, with healthcare reform moving full steam ahead, this might not be the best—or most lucrative—approach. Rather, therapy practices may want to put risk-based proposals on the table (i.e., those that allow for larger or smaller payments based on outcomes). After all, value-based payment models will soon be the new norm, and it could pay—literally—to be …

  • The True Cost of a Bad Hire in Your PT, OT, or SLP Clinic Image

    articleJun 19, 2017 | 5 min. read

    The True Cost of a Bad Hire in Your PT, OT, or SLP Clinic

    If you’ve ever made a bad hire, you know what a harrowing experience it can be. Not only do you need to have at least one difficult conversation with that employee—or many, if you’re adhering to a documented coaching plan —but you also may have to repeat all the hiring and training steps you already completed to replace that bad hire with a good one. That’s expensive from both a resource and time perspective. But how much …

  • Partnering for Profit: Bringing Non-Therapy Providers into Your Therapy Practice Image

    articleJun 13, 2017 | 8 min. read

    Partnering for Profit: Bringing Non-Therapy Providers into Your Therapy Practice

    I’ve never been a big fan of medical dramas—even television blood makes me feel ill—but there was something particularly interesting about the show Private Practice , which ran from the late 2000s to the early 2010s. And it wasn’t the characters—or the plot (it was a Grey’s Anatomy spin-off, after all). Rather, it was the practice itself. Located in Los Angeles, the show’s co-op private practice was home to an OB/GYN; a fertility specialist and endocrinologist; an …

  • The Practice Manager's Guide to Staff Salary Negotiations Image

    articleJun 9, 2017 | 7 min. read

    The Practice Manager's Guide to Staff Salary Negotiations

    Oh, the negotiation table. No matter which side of that table you happen to be sitting on, negotiating can be a nerve-wracking, sweat-inducing, anxiety-provoking experience. But it certainly doesn’t have to be, especially when you go into a negotiation understanding that you and your current or potential employee aren’t adversaries duking it out for a win, but rather two people—on the same team—working together to reach a mutually beneficial outcome. In other words, when your goal is …

  • Dividing Your Dollars: How to Set a Rehab Therapy Practice Budget (Plus, Sample Expense Categories) Image

    articleJun 5, 2017 | 7 min. read

    Dividing Your Dollars: How to Set a Rehab Therapy Practice Budget (Plus, Sample Expense Categories)

    Over the years, we’ve written a lot about the importance of creating a budget, but we’ve focused our attention on PT marketing budgets —not global practice ones. And surprisingly, there aren’t a whole lot of resources out there to help private practice PTs develop overall budgets as part of their physical therapy business plans . So, we collected a lot of information from resources dedicated to other medical professionals and adapted it to suit rehab therapists’ needs. …

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