• 4 Creative Ways to Leverage Online Patient Reviews Image

    articleMar 15, 2018 | 5 min. read

    4 Creative Ways to Leverage Online Patient Reviews

    If you’ve been reading the WebPT Blog for any amount of time, you’ve most likely come across a post or two about the importance of cultivating a plethora of positive online reviews. After all, online reviews provide prospective patients with the social proof they may need to choose your practice over another. They also set a baseline for the patient experience—and help improve your findability online. While you could certainly glean a ton of great benefits from …

  • Sticking Point: 4 Tips for Getting Patients to Do Their HEPs Image

    articleMar 9, 2018 | 5 min. read

    Sticking Point: 4 Tips for Getting Patients to Do Their HEPs

    We all know the benefits of a physical therapy home exercise program—and that home exercise compliance can make a huge difference in a patient’s ability to achieve his or her functional goals and remain engaged in a plan of care. But, getting patients (especially those who don’t regularly prioritize physical fitness) to adhere to their prescribed home exercises can be a challenge for even the most motivated physical therapists. After all, you’re essentially trying to convince someone …

  • Hidden Connection: How Online Reviews Impact Patient Retention Image

    articleFeb 28, 2018 | 5 min. read

    Hidden Connection: How Online Reviews Impact Patient Retention

    While your current patient retention strategies may center on improving the patient experience—and that’s certainly the best place to start—you may also want to consider upping your online review game . That’s because a plethora of positive online reviews can actually set the tone for the entire patient experience, winning you more new patients and helping you keep the ones you already have. Plus, even critical online reviews can be a valuable source of information you can …

  • From Last Resort to First Choice: Why the Skyrocketing Cost of Health Care is Good for PTs Image

    articleFeb 21, 2018 | 6 min. read

    From Last Resort to First Choice: Why the Skyrocketing Cost of Health Care is Good for PTs

    As high-deductible health plans —and other factors contributing to rising healthcare costs—become a mainstay in the US healthcare system, patients are being saddled with a greater portion of their healthcare bills than ever before. As a result, these patients are displaying many more consumer-like behaviors. After all, they’re more conscious about the dollar-for-dollar value of the services they’re receiving. So, instead of taking their physicians’ recommendations at face value, these patient-consumers are doing their own research to …

  • 6 Icebreakers for New PT, OT, and SLP Patients Image

    articleFeb 16, 2018 | 6 min. read

    6 Icebreakers for New PT, OT, and SLP Patients

    While beginning a new patient’s first appointment by asking why that patient is seeking your services may be the most efficient route to developing his or her treatment plan, such a direct approach can leave your patients feeling brushed off. Now, more than ever, patients want to feel connected to their healthcare providers, and that requires excellent patient communication skills on your part—communication skills that you’ll need to apply before you jump into the clinical stuff. Think …

  • 7 Tips for Dealing with Difficult Patients Image

    articleFeb 13, 2018 | 7 min. read

    7 Tips for Dealing with Difficult Patients

    Everyone has an off day every now and again, but some patients seem almost impossible to please—or to motivate. And unhappy, unmotivated patients aren’t going to get the most out of therapy—or do your practice any favors in the word-of-mouth referral department . So, what’s a conscientious provider to do? Of course, you want your patients to be engaged in their care —and thus, more willing to cooperate. But, that’s not always the easiest feat to accomplish. …

  • Common Questions from Our Stalled Patient Progress Webinar Image

    articleFeb 7, 2018 | 9 min. read

    Common Questions from Our Stalled Patient Progress Webinar

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC/L, the president and co-founder of WebPT, teamed up with Charlotte Bohnett, WebPT’s director of demand generation, to host a webinar on common barriers to patient progress —and strategies for overcoming them. During the question-and-answer portion of the presentation, we received quite a few audience questions on the nuances of fostering patient engagement and moving patients toward their therapy goals as efficiently as possible. We’ve compiled the most frequently …

  • Don't Speak: 5 Things You Should Never Say to a Patient Image

    articleJan 29, 2018 | 5 min. read

    Don't Speak: 5 Things You Should Never Say to a Patient

    Communication is wildly important to the patient-provider relationship, and the things you do say matter just as much as the things you don’t. We’ve already covered the conversations you should be having with your patients . Today, let’s talk about the conversations you shouldn’t be having. Here are five phrases you should steer clear of when communicating with patients—if you want to keep them coming back, that is: 1. “ The popliteus originates from the lateral femoral …

  • What Your Patients Think They Know About PT—and How It's Hurting Them Image

    articleJan 24, 2018 | 6 min. read

    What Your Patients Think They Know About PT—and How It's Hurting Them

    Thanks to the Internet, we have more information at our fingertips than ever before. Want to know how the Queen of England takes her tea? A quick Google search will tell you that she prefers milk, but no sugar. Can’t remember the capital of Turkey? It’s Ankara . Debating with your coworker about the merits of therapy dogs? There are pages upon pages of information on the topic . Whatever your question, you can find the answer—well, …

  • The Surprising Cost of Losing a Single Patient Image

    articleJan 19, 2018 | 7 min. read

    The Surprising Cost of Losing a Single Patient

    No business wants to lose a customer, and no healthcare provider wants to lose a patient. It’s bad for business, and it may very well be bad for your patients’ wellbeing. But what does losing a single patient really cost a rehab therapy practice—especially if that patient had gone on to be a loyal one? (Hint: It’s more than you might expect.) Read on to learn how to calculate the cost of losing a patient in your …

  • Drop the Doc: Using Direct Access to Build a More Profitable PT Practice Image

    articleJan 10, 2018 | 6 min. read

    Drop the Doc: Using Direct Access to Build a More Profitable PT Practice

    For most physical therapy clinics, physician referrals have provided a steady trickle of new patients over the years—enough to keep the doors open, at least. But, when you expand your patient acquisition efforts beyond marketing to local physicians—specifically, by turning your focus to the patients themselves—you could exponentially increase the number of new patients walking through your door. Remember, today’s patients are researching their care options before they even talk to their doctors—which means there's a huge …

  • 6 Crucial Conversations to Have with Your Patients Image

    articleJan 2, 2018 | 7 min. read

    6 Crucial Conversations to Have with Your Patients

    Good communication is one of the cornerstones of a great relationship—whether that be a relationship with a significant other, friend, or patient. We’ll keep our non-patient relationship advice to ourselves, but when it comes to patients, it’s absolutely imperative that physical therapists have the right conversations—at the right times—to keep patients informed, engaged, and happy. To that end, here are six crucial conversations you should be having with every patient throughout the course of care: 1. The …

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