• Medicare and Direct Access Image

    articleSep 20, 2017 | 5 min. read

    Medicare and Direct Access

    As of 2005, per the Medicare Benefit Policy Manual (Publication 100-02), Medicare beneficiaries may seek physical therapy services without seeing a physician or obtaining a referral. Sounds pretty straightforward, right? Well, we know it wouldn’t be Medicare if it was truly that straightforward. Here’s how the plot thickens: According to the APTA , “a patient must be ‘under the care of a physician,’ which is indicated by the physician certification of the plan of care.” Confused? Me …

  • The Healthcare Provider's Guide to HIPAA-Compliant Marketing Image

    articleSep 14, 2017 | 6 min. read

    The Healthcare Provider's Guide to HIPAA-Compliant Marketing

    In 1966, US Congress passed the Health Information Portability and Accountability ACT (HIPAA). And as we explained here , this “dense piece of legislation...has serious implications for virtually all medical professionals, including physical therapists, occupational therapists, and speech-language pathologists.” Specifically, all HIPAA-covered entities—and that includes providers, payers, and business associates—“must follow certain rules governing the way patient protected health information (PHI) is collected, shared, and used.” And consequences for HIPAA breaches can be severe. While you may …

  • PTs Heard 'Round the World: Celebrating World PT Day 2017 Image

    articleSep 8, 2017 | 4 min. read

    PTs Heard 'Round the World: Celebrating World PT Day 2017

      One day each year, the whole world comes together to celebrate physical therapy and its impact on patient health—and that day is today. So, happy World PT Day 2017. According to the World Confederation for Physical Therapy , World Physical Therapy Day “is an opportunity for physical therapists from all over the world to raise awareness about the crucial contribution the profession makes to keeping people well, mobile, and independent.” While every year focuses on “Movement …

  • Getting to Know You: How to Build Rapport with New Patients Image

    articleSep 1, 2017 | 5 min. read

    Getting to Know You: How to Build Rapport with New Patients

    New patients are the lifeblood of any successful practice. After all, even if you offer wellness services that extend beyond a patient’s course of care—and you should—many of your existing patients will graduate from therapy, never to return. Thus, all successful therapy practices should have a plan in place for not only bringing in new patients , but also establishing patient trust and building solid patient-provider relationships. That way, your patients will be happy, which means they’ll …

  • Common Questions from Our Cash-Based Physical Therapy Webinar Image

    articleAug 30, 2017 | 19 min. read

    Common Questions from Our Cash-Based Physical Therapy Webinar

    Earlier this week, WebPT’s president and co-founder, Dr. Heidi Jannenga, PT, DPT, ATC/L, teamed up with cash-based physical therapy guru Dr. Jarod Carter, PT, DPT, MTC, to host a webinar covering all things cash pay —from insurance contracting considerations and Medicare rules to self-referral marketing and service pricing. Thousands of rehab therapy professionals registered to attend, which means we received a ton of questions—so many, in fact, that there was no way we could answer all of …

  • Three Cheers for Your Patients: Why Celebrating Therapy Gains is So Important Image

    articleAug 25, 2017 | 7 min. read

    Three Cheers for Your Patients: Why Celebrating Therapy Gains is So Important

    If you’ve been in practice for any amount of time, you’ve surely had at least one less-than-engaged patient —probably more. You know, those patients who aren’t all that enthused about their sessions. It’s not that that they’re not satisfied with your services (although that certainly could contribute to the problem). It’s simply that they’re not connected. They’re showing up because they have to, or because it’s the least they can do—if they’re even showing up at all. …

  • 3 Reasons Interoperability is the Difference-Maker for Patient Experience Image

    articleAug 21, 2017 | 6 min. read

    3 Reasons Interoperability is the Difference-Maker for Patient Experience

    The discussion about interoperability has been a long-standing one. By now, we all understand the importance of ensuring that the data healthcare providers record is accessible to other healthcare professionals. As Maxwell Stroud—lead consultant of Galen Healthcare Solutions—wrote in this Healthcare Informatics article , “We want the data that we collect to be visible, actionable, and presented in context.” And to achieve that, “we analyze the needs of the hospital, the clinics, the lab, the billing office, …

  • Ain’t Nothin’ But a G-Code, Baby. What You Need to Know About the New G-Codes. Image

    articleAug 20, 2017 | 6 min. read

    Ain’t Nothin’ But a G-Code, Baby. What You Need to Know About the New G-Codes.

    Like the ’90s hip-hop-themed title of this blog post implies, Functional Limitation Reporting G-codes may be new, but they’re nothing to fret over. Essentially, effective July 1, 2013, CMS began requiring therapists to report new G-codes in an effort to further emphasize function and functional progress in therapy treatment. But the good news is that you should already be assessing—and documenting—functional progress as part of your short- and long-term goal setting at the initial evaluation, tenth visit …

  • The Psychology of the Cash-Pay Patient Image

    articleAug 16, 2017 | 8 min. read

    The Psychology of the Cash-Pay Patient

    For the past few years, I’ve been selecting healthcare providers based on the quality of care I believe I’ll receive—whether or not they accept my insurance. And more often than not, the providers I choose are out-of-network or cash-based providers , which means I happily hand over my credit card to pay the full cost of my care at the point-of-service. Now, in some cases, the provider has handed me a superbill to submit to my insurance …

  • From Rx to UX: How Cloud-Based EMR Platforms Improve Patient Satisfaction Image

    articleAug 11, 2017 | 6 min. read

    From Rx to UX: How Cloud-Based EMR Platforms Improve Patient Satisfaction

    Years ago—maybe even decades now—patient satisfaction in health care was simply icing on the cake. Today, it’s the icing, the cake, and the serving platter. In fact, keeping your patients satisfied is the only way to ensure you receive payment in this new pay-for-performance era—not to mention, it’s the absolute best way to improve word-of-mouth referrals and boost your practice’s presence online . In other words, patient satisfaction is pretty darn important, and if you’re using a …

  • They’re Just Not that Into You: Why Patients Churn (and How to Stop Them) Image

    articleJul 28, 2017 | 7 min. read

    They’re Just Not that Into You: Why Patients Churn (and How to Stop Them)

    I don’t know about you, but I have a hard time with endings—even the end of a good book can leave me feeling melancholy for a few days while I process the fact that my newfound friends are continuing to live their fictional lives without me. While you may not experience pangs of loss over a well-developed character, I’d lay a wager that you feel the pain when a patient bails on you before his or her …

  • What Your Patients Want to Know About PT—But Are Too Afraid to Ask Image

    articleJul 27, 2017 | 7 min. read

    What Your Patients Want to Know About PT—But Are Too Afraid to Ask

    While some of your patients may come to your office having done their research about physical therapy care, others may be pretty clueless as to what you do—and how you do it. With that in mind, it’s important to have an arsenal of ready-to-share information to help your patients understand not only the basic facts on physical therapy, but also the specific details that make you the perfect provider. And the kicker is, you may have to …

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