• How to Select the Right CEU Credits Image

    articleNov 5, 2017 | 5 min. read

    How to Select the Right CEU Credits

    So, you’ve finished school—and graduated with your degree in your rehab specialty. But, that doesn’t mean your learning days are over. Far from it. Whether it’s learning informally from your peers, brushing up on the latest research in academic journals, or attending formal lectures or clinicals, a therapist’s learning is never done. It can’t be. Otherwise, how would you stay current on this constantly changing industry? To make sure all licensed therapists are doing just that—staying current, …

  • Putting the PT in Hospital: Direct Access in Acute Care Image

    articleNov 2, 2017 | 8 min. read

    Putting the PT in Hospital: Direct Access in Acute Care

    Physical therapy is a relatively new profession—although its origins can be traced back to Hippocrates in 460 BC . And it has quite the interesting history. In the US, many healthcare practitioners used physical therapy techniques to help patients during the polio epidemic of 1916. Then, according to this US Army Medical Department page and this slide deck by Aaron Keil, PT, DPT, OCS, it was World War I—which the US entered in 1917—that really propelled the …

  • Spooky, Scary, or Just Plain Fun: Halloween Traditions Across Our Community Image

    articleOct 31, 2017 | 3 min. read

    Spooky, Scary, or Just Plain Fun: Halloween Traditions Across Our Community

    I don’t know about you, but I’ve always loved Halloween. Sure, I’ve been a cat more times than I can count—not the most original or frightening costume, to be certain—but there’s just something exhilarating about donning a mask (or face makeup in my case) and exploring the things that go bump in the night. After all, the ancient Celts—who celebrated Samhain, what The History Channel credits as the “ancient origins of Halloween”—believed that on October 31, “the …

  • Therapy Heroes, Assemble! How to Fight the Top 3 Threats Facing PTs, OTs, and SLPs Image

    articleOct 25, 2017 | 7 min. read

    Therapy Heroes, Assemble! How to Fight the Top 3 Threats Facing PTs, OTs, and SLPs

    Earlier this year, WebPT conducted a survey to gain a better understanding of the state of the rehab therapy industry—and we were thrilled to receive more than 5,200 complete responses from rehab therapy professionals across the country. With this type of large-scale data collection and analysis, we’ve been able to produce a comprehensive snapshot of the rehab therapy industry’s demographics, trends, frustrations, and motivations, all of which shape the industry’s future outlook and potential for success in …

  • Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • Fact or Fiction? The Ultimate Medicare Myth [Quiz] Image

    articleOct 12, 2017 | 1 min. read

    Fact or Fiction? The Ultimate Medicare Myth [Quiz]

    You’ve heard the adage that fact can be stranger than fiction, right? After all, fiction has to make sense. Well, when it comes to Medicare rules, neither fact nor fiction makes much sense—at least not on first pass. But, all rehab therapists who work with Medicare patients must be able to tell the difference—if they want to remain compliant and get paid, that is. To help you put your Medicare knowledge to the test, we’ve put together …

  • Give to Get: The How and Why of Patient Loyalty Programs Image

    articleSep 28, 2017 | 8 min. read

    Give to Get: The How and Why of Patient Loyalty Programs

    It’s common knowledge that acquiring new patients is significantly more expensive than keeping existing ones. How much more expensive? According to this Harvard Business Review article —which WebPT’s Kylie McKee cited here —“Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” Even if your numbers are on the low end of that range—and that seems unlikely for …

  • Medicare and Direct Access Image

    articleSep 20, 2017 | 5 min. read

    Medicare and Direct Access

    As of 2005, per the Medicare Benefit Policy Manual (Publication 100-02), Medicare beneficiaries may seek physical therapy services without seeing a physician or obtaining a referral. Sounds pretty straightforward, right? Well, we know it wouldn’t be Medicare if it was truly that straightforward. Here’s how the plot thickens: According to the APTA , “a patient must be ‘under the care of a physician,’ which is indicated by the physician certification of the plan of care.” Confused? Me …

  • The Healthcare Provider's Guide to HIPAA-Compliant Marketing Image

    articleSep 14, 2017 | 6 min. read

    The Healthcare Provider's Guide to HIPAA-Compliant Marketing

    In 1966, US Congress passed the Health Information Portability and Accountability ACT (HIPAA). And as we explained here , this “dense piece of legislation...has serious implications for virtually all medical professionals, including physical therapists, occupational therapists, and speech-language pathologists.” Specifically, all HIPAA-covered entities—and that includes providers, payers, and business associates—“must follow certain rules governing the way patient protected health information (PHI) is collected, shared, and used.” And consequences for HIPAA breaches can be severe. While you may …

  • PTs Heard 'Round the World: Celebrating World PT Day 2017 Image

    articleSep 8, 2017 | 4 min. read

    PTs Heard 'Round the World: Celebrating World PT Day 2017

      One day each year, the whole world comes together to celebrate physical therapy and its impact on patient health—and that day is today. So, happy World PT Day 2017. According to the World Confederation for Physical Therapy , World Physical Therapy Day “is an opportunity for physical therapists from all over the world to raise awareness about the crucial contribution the profession makes to keeping people well, mobile, and independent.” While every year focuses on “Movement …

  • Getting to Know You: How to Build Rapport with New Patients Image

    articleSep 1, 2017 | 5 min. read

    Getting to Know You: How to Build Rapport with New Patients

    New patients are the lifeblood of any successful practice. After all, even if you offer wellness services that extend beyond a patient’s course of care—and you should—many of your existing patients will graduate from therapy, never to return. Thus, all successful therapy practices should have a plan in place for not only bringing in new patients , but also establishing patient trust and building solid patient-provider relationships. That way, your patients will be happy, which means they’ll …

  • Common Questions from Our Cash-Based Physical Therapy Webinar Image

    articleAug 30, 2017 | 19 min. read

    Common Questions from Our Cash-Based Physical Therapy Webinar

    Earlier this week, WebPT’s president and co-founder, Dr. Heidi Jannenga, PT, DPT, ATC/L, teamed up with cash-based physical therapy guru Dr. Jarod Carter, PT, DPT, MTC, to host a webinar covering all things cash pay —from insurance contracting considerations and Medicare rules to self-referral marketing and service pricing. Thousands of rehab therapy professionals registered to attend, which means we received a ton of questions—so many, in fact, that there was no way we could answer all of …

Pages

Get exclusive content delivered right to your inbox.