• 3 Word-of-Mouth Marketing Strategies for PTs, OTs, and SLPs Image

    articleMay 28, 2019 | 5 min. read

    3 Word-of-Mouth Marketing Strategies for PTs, OTs, and SLPs

    If you’ve been reading the WebPT Blog for a while now, you’ve probably heard us mention word-of-mouth marketing fairly often. After all, it’s a super important part of any successful PT, OT, or SLP marketing strategy. But, we’ve yet to publish a post specifically on generating this type of referral—until now. What is word-of-mouth marketing, you might ask? Word-of-mouth marketing happens when you create a positive experience for a patient and he or she speaks highly enough …

  • 5 Simple Marketing Tips for SLPs Image

    articleMay 20, 2019 | 6 min. read

    5 Simple Marketing Tips for SLPs

    Marketing your speech-language pathology (SLP) practice with a goal of increasing new patient volume can be complicated, but it doesn’t have to be—especially if you have a solid plan in place. To help you formulate a marketing strategy that is not only effective for your speciality, but also easy to implement, we’ve curated these five super simple tips that you can act on now (hello, new patients—and new revenue): 1. Identify your ideal patients. According to the …

  • 5 Stats Your Referring Physicians Want to Hear Image

    articleMay 15, 2019 | 5 min. read

    5 Stats Your Referring Physicians Want to Hear

    By this point, you know that having data to present to referring physicians is important—crucial even—when it comes to effectively marketing your practice and increasing new patient volume. After all, referring providers want to send their patients to the rehab therapists who produce the best outcomes and the highest satisfaction ratings. And while anecdotes are great, they may not be enough to convince a potential referrer that you’ve got what it takes. But the question remains: what …

  • The PT's Guide to Increasing Physician Referrals Image

    articleMay 7, 2019 | 8 min. read

    The PT's Guide to Increasing Physician Referrals

    With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions —and patients are benefiting from more conservative first-line interventions. That said, physician relationships and referrals are still an important piece of the new patient—and thus, …

  • Discovering and Marketing Your Physical Therapy Niche Image

    articleApr 25, 2019 | 6 min. read

    Discovering and Marketing Your Physical Therapy Niche

    If you’ve been following along on the WebPT Blog , then you already know how important it is to develop a unified brand for the PT profession . After all, as it stands, many people still don’t understand the value of physical therapy. And that’s gotta change—if you want to serve more patients, that is. But, that doesn’t negate the importance of creating a stellar brand for your own practice —one that resonates with your audience and …

  • FAQ: Make Google Do It: How to Use the Internet to Win More Patients Image

    articleApr 18, 2019 | 22 min. read

    FAQ: Make Google Do It: How to Use the Internet to Win More Patients

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation . So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your …

  • 3 Keys to Creating Content Your Patients Actually Want to Read Image

    articleApr 17, 2019 | 6 min. read

    3 Keys to Creating Content Your Patients Actually Want to Read

    You’ve got a blog , an email newsletter , and an active social media presence . And that’s all great—as long as you’re using those channels to publish original content that your network of patients (current, past, and prospective ones) actually want to consume. Otherwise, you’re putting in an awful lot of work for very little reward. But how do you ensure you’re (1) generating physical therapy blog ideas that actually resonate with your audience, and (2) …

  • 6 Stress Reduction Tips for PTs, OTs, and SLPs Image

    articleApr 12, 2019 | 6 min. read

    6 Stress Reduction Tips for PTs, OTs, and SLPs

    When you work as a rehab therapist, no two days are the same. And while that can be exciting (who enjoys monotony?), it can also create a lot of stress. Add in the fact that you’re working with patients who may be frustrated, in pain, or just generally grumpy, and you’ve got a whole lot to handle day-in and day-out. This holds especially true if you’re feeling overworked and under-supported, which can often happen in a busy …

  • What’s a Value Prop, and Why Does Your PT Clinic Need One? Image

    articleApr 1, 2019 | 6 min. read

    What’s a Value Prop, and Why Does Your PT Clinic Need One?

    We’ve written a gazillion posts about the importance of selling the value of physical therapy—as well as the value of your specific services. After all, so few of the patients who could benefit from receiving physical therapy are actually receiving it. Thus, it’s clear that most of the general public still doesn’t understand what this profession is capable of —namely, helping people restore function, improve wellbeing, and recover from injury without relying on dangerous, costly interventions such …

  • [Quiz] Is Your PT Clinic Marketing to the Right Patients? Image

    articleMar 25, 2019 | 1 min. read

    [Quiz] Is Your PT Clinic Marketing to the Right Patients?

    We’ve been talking about the importance of marketing directly to patients for a while now. After all, patient-consumers are taking an even more active role in their healthcare decisions . But even PT clinics that do market their practices to patients often do so without having a strategy in place. And that’s concerning, because if you’re not thinking strategically about how you’re spending your marketing dollars—not to mention your time—then you’re probably not going to see the …

  • When Patients Can't Pay: The How and Why of Financing Programs Image

    articleMar 13, 2019 | 5 min. read

    When Patients Can't Pay: The How and Why of Financing Programs

    Most patients— especially those with whom your practice has a good rapport —want to pay their bills. Unfortunately, with the rise of high-deductible healthcare plans , patients are now responsible for a larger portion of their healthcare bills (in addition to insurance plan premiums). As a result, many well-intentioned people are simply unable to cover the cost of the care they need. This problem is exacerbated for specialities like rehab therapy, because patients typically need to attend …

  • 10 Physical Therapy Marketing Metrics that Matter  Image

    articleMar 5, 2019 | 6 min. read

    10 Physical Therapy Marketing Metrics that Matter

    There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written . But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of …

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