• Ditch the Carrots and Sticks: 4 Ways to Motivate Your Patients Image

    articleMay 25, 2018 | 4 min. read

    Ditch the Carrots and Sticks: 4 Ways to Motivate Your Patients

    For most patients, physical therapy takes a long time—much longer than many other types of care. Improvements happen slowly, and progress isn’t always immediately noticeable. So, how do you keep patients engaged enough to continue working hard—inside and outside of the clinic—when they start to question the effectiveness of your treatment? Well, you ditch the carrots and sticks in favor of motivation techniques that really work. Here are four strategies you can implement today to better motivate …

  • Common Questions from our Art of Discovering and Selling Value Webinar Image

    articleMay 16, 2018 | 12 min. read

    Common Questions from our Art of Discovering and Selling Value Webinar

    Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …

  • 6 Signs It's Time to Expand Your Rehab Therapy Practice Image

    articleMay 14, 2018 | 6 min. read

    6 Signs It's Time to Expand Your Rehab Therapy Practice

    So, you’ve started a physical therapy clinic —and grown it into a thriving, successful business. Is it time to expand further—to bring in a partner to complement your service offerings , hire additional employees to round out your schedule, or even open up another location (or maybe a few)? While it may be tempting to expand as soon as you start turning a profit, there’s a good reason to make this next decision carefully. After all, overexpansion …

  • What’s Wrong With Physical Therapy Marketing Today Image

    articleMay 7, 2018 | 7 min. read

    What’s Wrong With Physical Therapy Marketing Today

    There’s a lot at stake when it comes to successfully marketing your physical therapy practice —as well as your profession. But unfortunately, many physical therapists avoid the topic altogether. After all, marketing is closely related to sales—and sales often gets a bad rap. But, we’re not about the hard-ball, cringe-worthy, manipulative sales tactics that make us all uncomfortable; instead, we’re all about positioning your value in such a way that your audience can actually relate to it—and …

  • PT or PTA: Who to Hire—and When Image

    articleApr 18, 2018 | 6 min. read

    PT or PTA: Who to Hire—and When

    If your staff is feeling overworked and overwhelmed, then it’s high-time to make a change—and that change may very well entail adding to your headcount (and your payroll ). But, a smart practice—and a smart leader—will want to maximize those dollars by making the right hire. Do you really need another full-time therapist? Maybe—but maybe not. Instead, perhaps you need a per diem therapist —or a PTA. Before you post that job description , take a look …

  • We Can't Take Direct Access Patients—and Other Lies That are Killing Your PT Practice Image

    articleApr 10, 2018 | 7 min. read

    We Can't Take Direct Access Patients—and Other Lies That are Killing Your PT Practice

    Running a successful practice can be challenging—especially given the current payment climate. Add in the potential pitfalls of making a bad hire and the staggeringly high percentage of patients who drop out of therapy before completing their course of care, and you have a veritable minefield to traverse. So, don’t make it harder than it has to be by convincing yourself (or your staff) that you can’t take direct access patients in your state. As it stands, …

  • Common Questions from Our Physical Therapy Patient Retention Webinar Image

    articleMar 28, 2018 | 12 min. read

    Common Questions from Our Physical Therapy Patient Retention Webinar

    Strive Labs co-founders Ryan Klepps and Scott Hebert recently joined WebPT president Heidi Jannenga for an insightful webinar about improving patient retention and reducing early patient drop-out. We know this is a super-relevant topic, especially because the cost of diminishing patient visits represents a $6 billion problem that not many people in the industry are talking about—at least not yet. As a result, we received a slew of great questions that we couldn’t get to live on …

  • More Than a Number: Personalizing Patient Care in Your Growing Therapy Practice Image

    articleMar 28, 2018 | 4 min. read

    More Than a Number: Personalizing Patient Care in Your Growing Therapy Practice

    Many small private practices achieve success because of the stellar one-on-one care they provide—and amazing patient experiences they create. After all, what better way to foster patient loyalty and garner word-of-mouth referrals to ultimately boost revenue as well as your reputation? Unfortunately, though, that level of attention can be difficult to maintain as your practice grows—and patients can end up falling through the proverbial cracks as providers’ calendars become increasingly jam-packed. That is, of course, unless you …

  • The Physical Therapist's HEP Software Buyer's Guide Image

    articleMar 22, 2018 | 4 min. read

    The Physical Therapist's HEP Software Buyer's Guide

    Most people don’t particularly enjoy receiving homework—and your patients are no different. But, a physical therapy home exercise program (HEP) is a necessary component of an effective PT plan of care. There simply aren’t enough hours in the day to work with a patient in-clinic and achieve the results you both want. Plus, the very best long-term results often stem from lifestyle changes, and that’s something your patients have to do for themselves— with your expert help, …

  • Referrals Run Dry: How Consolidation is Impacting PT Practice Revenue Image

    articleMar 19, 2018 | 6 min. read

    Referrals Run Dry: How Consolidation is Impacting PT Practice Revenue

    The physical therapy industry has seen more than a few ebbs and flows when it comes to consolidation. However, as WebPT President Heidi Jannenga, PT, DPT, ATC/L, pointed out in this predictions post , consolidation is currently on the rise—and more and more independent practices are being absorbed into larger systems. As a result, it’s becoming increasingly challenging for the remaining small-to-medium-sized practices to obtain enough physician referrals to compete with big physical therapy companies and large …

  • 4 Creative Ways to Leverage Online Patient Reviews Image

    articleMar 15, 2018 | 5 min. read

    4 Creative Ways to Leverage Online Patient Reviews

    If you’ve been reading the WebPT Blog for any amount of time, you’ve most likely come across a post or two about the importance of cultivating a plethora of positive online reviews. After all, online reviews provide prospective patients with the social proof they may need to choose your practice over another. They also set a baseline for the patient experience—and help improve your findability online. While you could certainly glean a ton of great benefits from …

  • Sticking Point: 4 Tips for Getting Patients to Do Their HEPs Image

    articleMar 9, 2018 | 5 min. read

    Sticking Point: 4 Tips for Getting Patients to Do Their HEPs

    We all know the benefits of a physical therapy home exercise program—and that home exercise compliance can make a huge difference in a patient’s ability to achieve his or her functional goals and remain engaged in a plan of care. But, getting patients (especially those who don’t regularly prioritize physical fitness) to adhere to their prescribed home exercises can be a challenge for even the most motivated physical therapists. After all, you’re essentially trying to convince someone …

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