• Stamp of Approval: How to Obtain Prior Authorization for PT Services Image

    articleAug 12, 2019 | 8 min. read

    Stamp of Approval: How to Obtain Prior Authorization for PT Services

    If you contract with third-party payers , then you’re most likely already familiar with the term [cue ominous thunder sounds] “prior authorization (a.k.a. preauthorization)”. And if you’re not yet, just wait. This Verywell article —written for patients—explains that when an insurance company requires prior authorization, healthcare providers must obtain approval from said insurance company before providing patient services, treatment, or equipment. Otherwise, the insurance company won’t pay for it—and either the provider or the patient will be …

  • Physical Therapy Billing for Beginners Image

    articleJul 26, 2019 | 7 min. read

    Physical Therapy Billing for Beginners

    Most physical therapists chose this profession to help people—not to become the world’s greatest biller. And yet, in order to stay in business long enough to truly make a difference for your patients, you’ve got to know how to make a profit—and that requires a solid understanding of PT billing. If you’re new to physical therapy, you might be feeling a little overwhelmed by the prospect, so below, we’ve provided some billing basics:  Codes ICD To properly …

  • FAQ: The State of Rehab Therapy in 2019 Image

    articleJul 19, 2019 | 14 min. read

    FAQ: The State of Rehab Therapy in 2019

    Earlier this week, WebPT’s fearless leaders, Dr. Heidi Jannenga, PT, DPT, ATC, and Nancy Ham, CEO, revealed the results of our annual State of Rehab Therapy survey and discussed the national trends that affect rehab therapy professionals on a daily basis. The presenters didn’t have enough time to address all of the thought-provoking questions we received from our audience, so we compiled an FAQ for y’all to read at your leisure. Can’t find the answer to your …

  • How to (Ethically) Boost Billing Productivity in PT Private Practice Image

    articleJul 16, 2019 | 5 min. read

    How to (Ethically) Boost Billing Productivity in PT Private Practice

    You’ve got a business to keep afloat, staff to pay , and patients to serve—so, of course you want to make the most out of every unit charged. But boosting billing productivity doesn't necessarily mean squeezing every possible charge out of each date of service—especially when those charges aren’t warranted. With that in mind, here are seven workflow and strategy best practices to ensure you’re billing at your best (adapted from this resource as well as our …

  • News Flash: Updated Guidance on 59 and X Modifier Use Image

    articleJul 8, 2019 | 2 min. read

    News Flash: Updated Guidance on 59 and X Modifier Use

    Earlier this year, the Centers for Medicare & Medicaid Services (CMS) announced a change to the way the agency will process modifier 59 and the X modifiers on provider claims. Previously, it would only unbundle NCCI edit pairs if providers submitted the appropriate modifier on the column two code . However, as this resource explains , there were times when it seemed less awkward for billers to affix the modifier to the column one code (usually, “when …

  • 5 Essential Billing Benchmarks for Your PT Practice Image

    articleJul 1, 2019 | 7 min. read

    5 Essential Billing Benchmarks for Your PT Practice

    You set goals—and track outcomes data —for your patients, right? And you tweak plans of care as you go to ensure patients are moving in the right direction, optimizing your approach to bring them closer to the results they want. Otherwise, you’d be treating blind, hoping that your patients were progressing, but not really knowing for sure. The same holds true for your practice’s billing health. If you're not benchmarking , setting goals, and monitoring your practice’s …

  • Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back Image

    articleJun 27, 2019 | 6 min. read

    Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back

    Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that's via physician referral or self-referral à la direct access . But, we'd be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing). After all, it's much more cost-effective to keep the patients you have than it is to continuously bring in new patients to keep your schedule full. And, as WebPT President …

  • Finding and Marketing Your OT Niche Image

    articleJun 19, 2019 | 5 min. read

    Finding and Marketing Your OT Niche

    The second rule of marketing any professional service is to know your audience . The first is to know yourself—but as an occupational therapist, you most likely have that part covered. Surely, by now, you know the value of the services you provide —but you may still be struggling to identify: who you’re best suited to provide those services to, and how you’ll reach those patients. And while it may seem like a good idea to serve …

  • Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices? Image

    articleJun 14, 2019 | 5 min. read

    Patient Marketing vs. Referral Marketing: Which One Matters More to PT Practices?

    PT practices with limited marketing resources are eager to know where they should focus their efforts—and their dollars. Yet, as with so many other marketing-related questions, the answer to whether you should concentrate your energy on patient marketing or referral marketing isn’t cut and dried. That’s why, in this post, we’re exploring the factors practice owners should consider as they create their marketing plan—and budget. Spoiler alert: There’s good reason to dedicate resources to both building a …

  • How to Effectively Manage Your PT Clinic’s Online Reputation Image

    articleJun 3, 2019 | 6 min. read

    How to Effectively Manage Your PT Clinic’s Online Reputation

    You’ve heard the adage, “perception is reality,” right? Well, the way your patients—and potential patients— perceive your practice is their reality, whether it’s rooted in truth or not. That’s why it’s imperative that you make a concerted effort to manage your clinic’s reputation both in-person (by providing an exceptional patient experience ) and online (by following up on negative reviews in as close to real time as possible). While you may not be able to prevent someone …

  • FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    articleMay 30, 2019 | 18 min. read

    FAQ: Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson, PT, MS, CEO and Founder of 48 Consulting Group, joined forces to discuss the modern referral marketing strategies that actually work—and the ones that should get left in the dust. During the hour-long presentation , we received a bundle of questions from viewers—some of which our hosts didn’t have time to answer. So, we compiled a list of the most common …

  • 3 Word-of-Mouth Marketing Strategies for PTs, OTs, and SLPs Image

    articleMay 28, 2019 | 5 min. read

    3 Word-of-Mouth Marketing Strategies for PTs, OTs, and SLPs

    If you’ve been reading the WebPT Blog for a while now, you’ve probably heard us mention word-of-mouth marketing fairly often. After all, it’s a super important part of any successful PT, OT, or SLP marketing strategy. But, we’ve yet to publish a post specifically on generating this type of referral—until now. What is word-of-mouth marketing, you might ask? Word-of-mouth marketing happens when you create a positive experience for a patient and he or she speaks highly enough …

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