• Three Ways to Drive More Prospective Patients to Your Website with Google+ Image

    articleMay 28, 2014 | 5 min. read

    Three Ways to Drive More Prospective Patients to Your Website with Google+

    As you consider ways to drive new business to your practice, you can and should work on developing physician referral sources; however, there are other ways to drive business to your practice—and Google plays an important role in the success of your marketing efforts. While Facebook has over one billion users, it’s a social network, and in most cases, patients don't search for a physical therapy practice on Facebook. It's easy to understand: Physical therapy isn't something …

  • How to Manage Your Online Marketing Image

    articleMar 26, 2014 | 5 min. read

    How to Manage Your Online Marketing

    Today’s blog comes from E-rehab.com President David Straight, PT, DPT. With the current level of over-regulation and increasing pressure from competition, payers, and POPTS, running a physical therapy private practice can be a challenge. That’s why it’s more important than ever for owners and directors to efficiently manage their business operations—and that includes marketing. While many small practice owners often view online marketing as an afterthought, it should actually be a high priority. After all, record numbers …

  • articleJan 29, 2013 | 5 min. read

    A PT’s Guide to Reputation Management

    Today’s blog comes from E-rehab.com President David Straight, PT, DPT, OCS. E-Rehab provides physical therapy websites, video, email newsletters, search, and social media for physical therapy-owned private practices. Contact David at 800.468.5161 or dave@e-rehab.com .   As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one negative one to lose it.” With this statement in mind—and 21 st century technology—let’s talk about reputation management in 2013. Here are a few questions …

  • articleSep 26, 2012 | 5 min. read

    Seven Tips for a Successful Physical Therapy Website

    Today’s blog post comes from David Straight, PT, DPT, OCS, and President of E-rehab  Millions of Americans search for solutions to their movement disorders every year—and most don’t even consider physical therapy an option. Physical therapy, in most states, is still a referral-based business. In fact, a recent article in Spine stated that less than ten percent of the 32,000 back patients studied actually saw a physical therapist. However, physical therapy websites have seen a steady increase …

  • articleSep 27, 2011 | 4 min. read

    Social Media Marketing for PT Private Practices – Is It Worth the Time?

    When it comes to social media marketing (SMM) for physical therapy practices, many wonder if it is worth the time and effort.   When asked, how much business they have received from their social media efforts, the typical answer is, “I am not sure.”  Some go as far as saying that they don’t get any patients from it at all. One thing that is attractive about Internet marketing is the easy-to-access data from which you can make decisions.  …

  • articleAug 17, 2011 | 8 min. read

    How to WOW Your Website Visitors: Copywriting Recommendations for Your Home & About Us Pages

    How many visitors view your website each month?  Analytical data from our clients tells us it’s in the hundreds of visitors …even more of you drive traffic with search engine optimization and/or pay-per-click ads. It just makes sense that you put some time into your website copy .  Copywriting is meant to persuade someone to take an action.  It’s not written words simply to educate someone.  When writing home page copy, you need to refer to the …

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