• Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    webinarApr 25, 2019

    Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Back in the day, a sugary treat was all you needed to make a good first impression on a potential referral source—and thus, bring in enough new patients to fill your schedule. Well, that’s not the case anymore. In today’s competitive healthcare landscape, you need a more strategic approach to marketing your services to physicians and other referrers. So, save the donuts for a staff appreciation breakfast, and arm yourself with modern referral marketing best practices the …

  • Make Google Do It: How to Use the Internet to Win More Patients  Image

    webinarFeb 20, 2019

    Make Google Do It: How to Use the Internet to Win More Patients

    A quiet day in the clinic can be nice every once in a while, but if you’re constantly scrambling to fill your schedule, staying profitable is going to be tough. After all, you’ve got bills to pay, and to bring in revenue, you’ve gotta bring in patients. But, how do you find them? It might sound a little strange, but the best place to look for patients is exactly where they’re looking for you: online. Chances are, …

  • The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization  Image

    webinarJan 4, 2019

    The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Managing your own rehab therapy practice—especially when you’re just starting out—sometimes feels like someone handed you the keys to a new car and said, “Don’t crash!” Sure, you already have your driver’s license—but as it turns out, running a competitive PT, OT, or SLP business is less like navigating the neighborhood on a slow Sunday drive, and more like peeling out on a racetrack and hurtling around with smoke on your trail.   Luckily, you don’t need a …

  • What is Defensible Documentation? Image

    articleNov 20, 2018 | 7 min. read

    What is Defensible Documentation?

    We get it: no one actually enjoys documentation. It can be cumbersome and time-consuming—not to mention frustrating. Unfortunately, though, for a PT, OT, or SLP, defensible documentation is a necessary evil. It’s a good thing, then, that technology can help make the entire process smoother—and that there are resources available to help you ensure your documentation meets all defensibility standards. But, what are those standards? What, exactly, is defensible documentation? In short, it’s documentation that not only …

  • Unwrapping MIPS and the Final Rule: How to Prepare for 2019 Image

    webinarNov 5, 2018

    Unwrapping MIPS and the Final Rule: How to Prepare for 2019

    Picture this: snowflakes drift lazily through the bitter winter air and pile softly on your windowsill. You’re snuggled up under your softest blanket, holding a steaming cup of cocoa and smiling as your family laughs and chatters happily after tearing open their holiday gifts. Then, someone hands you a box wrapped in shiny blue paper with a tag that reads, “From Medicare.” You rip into the bright wrapping paper, but as it falls to the floor, you …

  • Medicare Open Forum Image

    webinarAug 31, 2018

    Medicare Open Forum

    Medicare making you shout and scream? Then join our expert compliance team! We’ll answer all your toughest Q’s. Because you’ve gotta know the rules, or you’re bound to lose! If receiving accurate reimbursements were a game, Medicare would certainly be one of the toughest opponents—and that’s especially true for rehab therapists. After all, the rules are constantly changing, and it seems like Medicare is always trying to sneak in a trick play to prevent PTs, OTs, and …

  • Physical Therapy Billing Open Forum Image

    webinarJul 16, 2018

    Physical Therapy Billing Open Forum

    It’s a bird; it’s a plane; it’s—a physical therapy billing expert? If you’re a physical therapy practice owner, manager, or biller, then you’ve probably wished for a billing superhero at one point or another. After all, while the PT billing process seems fairly simple on paper—therapists provide services, submit the CPT codes for those services, and receive payment—any seasoned pro knows it’s anything but. Rejections, denials, and reimbursement delays are more common than any of us would …

  • Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them) Image

    webinarDec 22, 2017

    Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them)

    If life is a highway, then it’s a wild, bumpy one. And while our patients want to ride it (all night long), with all those twists, turns, and potholes, they’re bound to get banged up. Fortunately, you’re here to help get them back in top form. But, helping patients achieve their goals is hard work—for you and for them—and while everyone strives to be a Ferrari, it’s common to plateau at Pinto. And that’s when the risk …

  • 4 Reasons You Should Ditch the Pen & Paper—and Go Digital with EMR Image

    articleDec 19, 2017 | 4 min. read

    4 Reasons You Should Ditch the Pen & Paper—and Go Digital with EMR

    Paper was a marvelous invention—and it still has numerous wonderful uses. But its heyday as the medium for medical documentation has come and gone. After all, who wants to spend their days shredding, filing, shuffling, or stacking paper? Just writing that has us feeling sleepy. At this point, there’s not much about documenting on paper that is particularly appealing, especially if it’s a quagmire of quarrelsome patient charts—handwritten, faded, and sharp—just waiting to wreak havoc on your …

  • Regulatory Roundup: 6 Challenges Confronting Rehab Therapists in 2018 Image

    webinarOct 25, 2017

    Regulatory Roundup: 6 Challenges Confronting Rehab Therapists in 2018

    Back in the lawless days of the wild, wild west, people made up their own rules: agreements were made with handshakes and disputes were settled with barroom brawls. My, how times have changed. Nowadays, there are so many rules, it’s tough to keep ’em all straight. But, that’s not necessarily a bad thing—especially if you know the rules and how they affect your practice. If you get a handle on those things, then we reckon you’ll get …

  • D’Oh! 3 Major Physical Therapy Marketing Fails Image

    articleSep 18, 2017 | 8 min. read

    D’Oh! 3 Major Physical Therapy Marketing Fails

    Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one's own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail. “D’oh” is even more …

  • Top of Mind, Top of Search: 4 Ways to Help Patients Find Your PT Practice Online Image

    webinarSep 12, 2017

    Top of Mind, Top of Search: 4 Ways to Help Patients Find Your PT Practice Online

    Where there are people, there’s also a demand for goods and services. And even in the age of the Internet, people still need brick-and-mortar establishments to meet their demands. That’s especially true with rehab therapy—arguably the most hands-on form of health care. But, just because people seek out physical businesses doesn’t mean they’re not using the Internet to find them. For this reason, rehab therapy practices must ensure that prospective patients can discover their services and find …

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