• The State of Rehab Therapy in 2019 Image

    webinarJun 3, 2019

    The State of Rehab Therapy in 2019

    Most clinics keep the details of their finances close to the vest—and their productivity stats under lock and key. As a result, it can be hard to figure out how your clinic stacks up to the rest—or even get a feel for what’s going on at the industry level. So, if you’re hungry for insider knowledge about the PT, OT, and SLP spaces, then get ready to eat your chart out! We have a banquet of data-rich …

  • Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    webinarApr 25, 2019

    Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Back in the day, a sugary treat was all you needed to make a good first impression on a potential referral source—and thus, bring in enough new patients to fill your schedule. Well, that’s not the case anymore. In today’s competitive healthcare landscape, you need a more strategic approach to marketing your services to physicians and other referrers. So, save the donuts for a staff appreciation breakfast, and arm yourself with modern referral marketing best practices the …

  • Discovering and Marketing Your Physical Therapy Niche Image

    articleApr 25, 2019 | 6 min. read

    Discovering and Marketing Your Physical Therapy Niche

    If you’ve been following along on the WebPT Blog , then you already know how important it is to develop a unified brand for the PT profession . After all, as it stands, many people still don’t understand the value of physical therapy. And that’s gotta change—if you want to serve more patients, that is. But, that doesn’t negate the importance of creating a stellar brand for your own practice —one that resonates with your audience and …

  • Make Google Do It: How to Use the Internet to Win More Patients  Image

    webinarFeb 20, 2019

    Make Google Do It: How to Use the Internet to Win More Patients

    A quiet day in the clinic can be nice every once in a while, but if you’re constantly scrambling to fill your schedule, staying profitable is going to be tough. After all, you’ve got bills to pay, and to bring in revenue, you’ve gotta bring in patients. But, how do you find them? It might sound a little strange, but the best place to look for patients is exactly where they’re looking for you: online. Chances are, …

  • The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization  Image

    webinarJan 4, 2019

    The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Managing your own rehab therapy practice—especially when you’re just starting out—sometimes feels like someone handed you the keys to a new car and said, “Don’t crash!” Sure, you already have your driver’s license—but as it turns out, running a competitive PT, OT, or SLP business is less like navigating the neighborhood on a slow Sunday drive, and more like peeling out on a racetrack and hurtling around with smoke on your trail.   Luckily, you don’t need a …

  • Attend Like You Mean It: The PT’s Guide to Making the Most Out of Conferences Image

    articleDec 10, 2018 | 12 min. read

    Attend Like You Mean It: The PT’s Guide to Making the Most Out of Conferences

    APTA’s NEXT conference just wrapped up in Orlando, and in case you missed it, we recently this year's Ascend business summit. As any rehab therapist will tell you, though, these two conferences are merely the tip of the trade show iceberg. In addition to the national APTA conference, there are meetings for all the different sections and state associations—we wouldn’t dare miss PPS (seriously, PPS is one of our all-time favorite physical therapy conferences, aside from Ascend, of …

  • What is Defensible Documentation? Image

    articleNov 20, 2018 | 7 min. read

    What is Defensible Documentation?

    We get it: no one actually enjoys documentation. It can be cumbersome and time-consuming—not to mention frustrating. Unfortunately, though, for a PT, OT, or SLP, defensible documentation is a necessary evil. It’s a good thing, then, that technology can help make the entire process smoother—and that there are resources available to help you ensure your documentation meets all defensibility standards. But, what are those standards? What, exactly, is defensible documentation? In short, it’s documentation that not only …

  • Unwrapping MIPS and the Final Rule: How to Prepare for 2019 Image

    webinarNov 5, 2018

    Unwrapping MIPS and the Final Rule: How to Prepare for 2019

    Picture this: snowflakes drift lazily through the bitter winter air and pile softly on your windowsill. You’re snuggled up under your softest blanket, holding a steaming cup of cocoa and smiling as your family laughs and chatters happily after tearing open their holiday gifts. Then, someone hands you a box wrapped in shiny blue paper with a tag that reads, “From Medicare.” You rip into the bright wrapping paper, but as it falls to the floor, you …

  • Medicare Open Forum Image

    webinarAug 31, 2018

    Medicare Open Forum

    Medicare making you shout and scream? Then join our expert compliance team! We’ll answer all your toughest Q’s. Because you’ve gotta know the rules, or you’re bound to lose! If receiving accurate reimbursements were a game, Medicare would certainly be one of the toughest opponents—and that’s especially true for rehab therapists. After all, the rules are constantly changing, and it seems like Medicare is always trying to sneak in a trick play to prevent PTs, OTs, and …

  • Physical Therapy Billing Open Forum Image

    webinarJul 16, 2018

    Physical Therapy Billing Open Forum

    It’s a bird; it’s a plane; it’s—a physical therapy billing expert? If you’re a physical therapy practice owner, manager, or biller, then you’ve probably wished for a billing superhero at one point or another. After all, while the PT billing process seems fairly simple on paper—therapists provide services, submit the CPT codes for those services, and receive payment—any seasoned pro knows it’s anything but. Rejections, denials, and reimbursement delays are more common than any of us would …

  • Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them) Image

    webinarDec 22, 2017

    Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them)

    If life is a highway, then it’s a wild, bumpy one. And while our patients want to ride it (all night long), with all those twists, turns, and potholes, they’re bound to get banged up. Fortunately, you’re here to help get them back in top form. But, helping patients achieve their goals is hard work—for you and for them—and while everyone strives to be a Ferrari, it’s common to plateau at Pinto. And that’s when the risk …

  • 4 Reasons You Should Ditch the Pen & Paper—and Go Digital with EMR Image

    articleDec 19, 2017 | 4 min. read

    4 Reasons You Should Ditch the Pen & Paper—and Go Digital with EMR

    Paper was a marvelous invention—and it still has numerous wonderful uses. But its heyday as the medium for medical documentation has come and gone. After all, who wants to spend their days shredding, filing, shuffling, or stacking paper? Just writing that has us feeling sleepy. At this point, there’s not much about documenting on paper that is particularly appealing, especially if it’s a quagmire of quarrelsome patient charts—handwritten, faded, and sharp—just waiting to wreak havoc on your …

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