• Taking Charge: The Proposed PT Payment Remodel Image

    articleMay 18, 2015 | 2 min. read

    Taking Charge: The Proposed PT Payment Remodel

    Value-based. Quality-driven. Pay-for-performance . These are some of the buzzwords you’ve probably heard being bandied about in the healthcare payment world. And all that buzz is only going to get louder with time, because no matter how you choose to describe it, the movement toward better care at a lower cost is picking up major steam. As we already covered in a previous blog post , that movement has manifested in the formation of several different alternative …

  • Slicing the Pie: How Payers Distribute Bundled Payments Image

    articleMay 13, 2015 | 5 min. read

    Slicing the Pie: How Payers Distribute Bundled Payments

    Last month, I explained the ins and outs of payment bundling and why it could prove highly lucrative for physical therapists—especially considering the US healthcare system’s impending shift to a value-based payment environment. And while bundled payments might sound pretty great in theory, when we get down to brass tacks, the question on everyone’s mind seems to be, “Who’s cutting the payment pie, and how big will my slice be?” If you’re looking for a simple answer, …

  • America’s Next Top Payment Model: The Move to Pay-for-Quality Image

    articleMay 11, 2015 | 9 min. read

    America’s Next Top Payment Model: The Move to Pay-for-Quality

    Your mission, should you choose to accept it, is to provide higher-quality care at a lower cost. With the healthcare industry’s fast-moving transition to value-based —rather than service-based—payment systems, that’s the challenge many providers are facing. And while that mission may very well seem impossible, the truth is that rehab therapists and their peers in other medical fields don’t really have much of a choice as to whether they’ll accept it.

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  • Past, Present, and Possibility: The Progression of Pay-for-Performance Image

    articleMay 7, 2015 | 5 min. read

    Past, Present, and Possibility: The Progression of Pay-for-Performance

    For decades, healthcare leaders have searched for a way to balance the interests of providers, patients, and payers. The pay-for-performance paradigm has emerged as a front-runner in the race to drive down healthcare costs while simultaneously raising the quality of care and increasing patient satisfaction. But what, exactly, does this buzz term mean? Defining Pay-for-Performance As this Health Affairs article explains, the pay-for-performance umbrella encompasses any “initiatives aimed at improving the quality, efficiency, and overall value of …

  • WebPT Staff Spotlight on Fabiola Munoz Image

    articleMay 1, 2015 | 5 min. read

    WebPT Staff Spotlight on Fabiola Munoz

    If you’re ever driving around west Phoenix on a Sunday afternoon—and you’ve got a hankering for home-cooked Mexican food—just stop by Fabiola Munoz’s place. “All of my family lives within a four-mile radius, and we just pop into each other’s houses whenever,” she said. “I like to cook a big meal every weekend, and people just come over when they want. They don’t ever announce themselves.” And while some cooks might stress about spontaneous dinner guests, Fabiola …

  • Bundle Up: Why Payment Bundling Could Pay Big for PTs Image

    articleApr 20, 2015 | 7 min. read

    Bundle Up: Why Payment Bundling Could Pay Big for PTs

    If you need to get into a cold swimming pool, it’s usually better—and more painless—to just dive right in. When it comes to adopting a new payment model, on the other hand, it’s usually smarter—and less risky—to take the plunge one chilling step at a time. Health care is moving toward a value-based payment environment ; there’s no question about that. But for providers who’ve been marching to the tune of fee-for-service payment since, well, forever, doing …

  • Wave Goodbye to Waivers: The Case for Consistent Copay Collection in PT Image

    articleApr 14, 2015 | 9 min. read

    Wave Goodbye to Waivers: The Case for Consistent Copay Collection in PT

    If you’re a private practice physical therapist or clinic owner, I’m willing to bet you—and your staff—have had more than one uncomfortable copay conversation at your front desk. After all, copays for physical therapy are often astronomical compared to those for other healthcare services—especially considering that many PT patients require multiple treatment sessions per week. Still, no matter how tough—or awkward—it is to collect those payments upfront, it’s imperative that you take a page from Nike and …

  • WebPT Staff Spotlight on Andy Rysdam Image

    articleMar 30, 2015 | 7 min. read

    WebPT Staff Spotlight on Andy Rysdam

    Website trailblazer. Internet prodigy. Digital marketing hipster. No, that’s not Andy Rysdam’s Twitter bio—but it probably should be. Because back when most of us considered Encarta ’95 to be the epitome of cutting-edge computer technology, little Andy was busy building a website for his grandmother’s real estate business. “I gave it to her as a Christmas present,” Andy said. “I’m not sure she even used it. She was in rural Iowa, so I don’t think the Internet …

  • Be Safe, not Sorry: HIPAA-Compliant Email Marketing for Private Practice Image

    articleMar 25, 2015 | 6 min. read

    Be Safe, not Sorry: HIPAA-Compliant Email Marketing for Private Practice

    Few tech inventions have endured the way email has. We’ve been checking our virtual inboxes for decades, and the basic concept hasn’t really evolved—you send emails; you get emails. According to this email marketing stats infographic , 95% of online consumers use email, and 91% of them check their accounts once a day. If we surveyed those email-checkers, they’d probably tell us that the bulk of their received messages look a lot like the snail mail taking …

  • All the Juicy Goodness, None of the Cholesterol: How Guest Blogging Impacts Your SEO Image

    articleMar 11, 2015 | 7 min. read

    All the Juicy Goodness, None of the Cholesterol: How Guest Blogging Impacts Your SEO

    Guest blogs are like eggs: they serve many purposes, they’re delicious (when done right), and the world seems to go back and forth about whether they’re actually good for you. Just last year, for example, Google honcho Matt Cutts made no attempt to sugar-coat his assessment of guest blogging’s place—or lack thereof—in the modern marketing tool box: “...stick a fork in it: guest blogging is done,” he wrote on his blog . Fast-forward to 2015, when marketing …

  • Blogging 101: Intro to Content Creation for PTs Image

    articleMar 10, 2015 | 9 min. read

    Blogging 101: Intro to Content Creation for PTs

    If you type “blog” into a Microsoft Word 2004 document, the system automatically underscores the word with one of those grimace-inducing red squiggles. And while 2004 was a long time ago by technological standards—yes, I readily admit it’s high time I updated my word processing software—I know I’m not the only one who feels like the era of Livestrong bracelets and flip phones was not so long ago. But alas, times have changed: These days, everybody’s rocking …

  • ICD-10 FAQs Image

    articleFeb 28, 2015 | 6 min. read

    ICD-10 FAQs

    We recently hosted a webinar focused on helping PTS, OTs, and SLPs prepare for the ICD-10 switch. We got a lot of questions—so many, in fact, that we decided to organize the most common ones into an easy-to-reference blog post. Read on to find the answers to all your burning ICD-10 queries. Don’t see your question? Post it in the comments section below, and we’ll find you an answer. Does ICD-10 affect CPT codes? According to this …

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