• articleSep 12, 2013 | 4 min. read

    Using Your Clinical Expertise to Create Meaningful Content

    When it comes to marketing—especially the online variety— “content” seems to be the word of the moment . And just like any other business trying to market its services in the digital age, your clinic can boost its reach and visibility by producing and publishing content that is relevant and valuable to your target audience. Unlike a lot of businesspeople, however, you have somewhat of a secret weapon when it comes to creating meaningful content: your expertise …

  • articleSep 6, 2013 | 4 min. read

    Five Best Practices for Referral Marketing

    This month, we’re talking a lot about marketing rehab therapy to consumers. And while that’s an important piece of the marketing puzzle—especially in a world dominated by search engines and social media—we’d be remiss to skip over another key method of generating more business for your practice: referral marketing. To significantly boost the number of referrals you receive, you’ve got to be proactive. So, here’s a rundown of some referral marketing best practices to help drive more …

  • articleAug 30, 2013 | 3 min. read

    The Value of PTAs, OTAs, and SLPAs

    Here at the WebPT blog, we talk a lot about rehab therapists. But while we focus mainly on physical therapists, occupational therapists, and speech language pathologists, the success of individual clinics—and the the rehab therapy profession as a whole—isn’t due solely to the efforts of therapists. And because we’re all about giving credit where credit is due, we’d like to take this opportunity to give a much-deserved shout-out to some very key players in the rehab therapy …

  • WebPT Staff Spotlight on Taylor Glasheen Image

    articleAug 22, 2013 | 4 min. read

    WebPT Staff Spotlight on Taylor Glasheen

    Note: Each month, we will feature a different member of the WebPT family in our Staff Spotlight blog series. When she went on a trip to Mexico with just six bucks in her pocket, Taylor Glasheen learned the hard way that the exchange rate wasn’t quite as generous as she’d expected. “I thought that would, like, buy me a house—and it didn’t,” she said with a slight smile and a touch of sarcasm. Luckily, her friends and …

  • articleAug 12, 2013 | 7 min. read

    ACOs, Bundles, and PCMHs: A Trio of Innovative Payment Models

    Healthcare innovation isn’t just about new techniques and technologies. As the US healthcare landscape continues to evolve—and, hopefully, improve—-one of the most important areas of focus is payment models. Let’s face it: medical costs aren’t getting any lower, and the system for reimbursement could definitely use a bit (okay, a lot) of TLC. Here are three innovative payment models that have garnered substantial support among various leaders in the healthcare industry: Accountable care organizations (ACOs) What are …

  • Four Things You Need to Know About SLP Salary Image

    articleJul 31, 2013 | 4 min. read

    Four Things You Need to Know About SLP Salary

    When you decided to go into this profession, you probably didn’t do so with dreams of one day touring Robin Leach around your mega-yacht. For you, becoming a speech-language pathologist wasn’t about the money—it was about helping people overcome communication challenges, gain self-confidence, and improve the quality of their lives. And while your heart is definitely in the right place, you still deserve to earn a salary commensurate with the quality of therapy you provide. So, what …

  • WebPT Staff Spotlight on Christian Coker Image

    articleJul 25, 2013 | 3 min. read

    WebPT Staff Spotlight on Christian Coker

    Note: Each month, we will feature a different member of the WebPT family in our Staff Spotlight blog series. For as long as he can remember, Christian Coker has been a talker. “I’ve always been the most outspoken person in my family,” he said. “To this day, whenever anyone needs to buy a car or something, it’s like, ‘Christian has to come along to negotiate, because Christian is the talker.’” As a Member Liaison at WebPT, Christian …

  • articleJul 15, 2013 | 4 min. read

    What You Need to Know About the So-Called Medicare Improvement Standard

    When I say “Medicare policy,” what’s the first word that comes to mind? Probably not “clear.” Unfortunately, that lack of clarity leaves Medicare rules super prone to misinterpretation and misapplication. Case in point: the so-called Medicare Improvement Standard. To make a long story short, there have been some major developments regarding this quote-unquote “rule.” I’ll get into the nitty-gritty in a bit, but the meat of the story is that (a) most of what you think you …

  • The Ultimate Functional Limitation Reporting Survival Guide Image

    articleJul 1, 2013 | 3 min. read

    The Ultimate Functional Limitation Reporting Survival Guide

    Oops! You had your head in the proverbial sand regarding all of this functional limitation reporting mumbo jumbo, and now you need a crash-course—stat! Luckily for you, we’ve put together a quick study guide to help you cram for the big change. Think of it as your FLR CliffsNotes—a condensed summary of this new Centers for Medicare & Medicaid Services (CMS) requirement and what you need to do to stay compliant. So, let’s get to it. Here …

  • 5 Steps to Create an Advertising Plan for Your Clinic Image

    articleJun 25, 2013 | 6 min. read

    5 Steps to Create an Advertising Plan for Your Clinic

    The purpose of this month’s blog theme—small business best practices—is to help you be better in business. And as any business guru will tell you, advertising is a huge factor in not only creating new business, but also in solidifying brand identity. As a small business owner, you probably don’t have a lot of money to throw at media buying opportunities. But if you’re smart, you can get a lot out of the ad spots you do …

  • articleJun 19, 2013 | 4 min. read

    5 Tips for Creating an Inviting Reception Area in Your Clinic

    Your mother always told you not to judge a book by its cover, but in the world of small business, first impressions are crucial. Regardless of the type of practice you own, a patient’s opinion of your business begins the moment he or she walks through the front door. (For tips on getting more patients through the door in the first place, be sure to download our free marketing e-book .) The more welcoming the space, the …

  • WebPT Staff Spotlight on Courtney Lefferts Image

    articleJun 13, 2013 | 5 min. read

    WebPT Staff Spotlight on Courtney Lefferts

    Note: Each month, we will feature a different member of the WebPT family in our new Staff Spotlight blog series. She’s sweet, soft-spoken, and has a smile that could light up an entire dance hall—but never in a million years would you guess that Courtney Lefferts was once a Vegas showgirl. Courtney dedicated most of her childhood to training in dance—she began taking ballet lessons at age three—in hopes of one day dancing professionally. With the bright …

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