• WebPT Staff Spotlight on Ryan Anderson Image

    articleSep 26, 2013 | 5 min. read

    WebPT Staff Spotlight on Ryan Anderson

    Note: Each month, we will feature a different member of the WebPT family in our Staff Spotlight blog series. Ask Ryan Anderson how he ended up at WebPT, and you’ll get an adventure tale of epic proportions—complete with snakes, mud pits, and killer bees. It might sound like something ripped straight from the pages of an Indiana Jones script, but instead of a mystical stone, the prize at the end of Ryan’s journey was a job he …

  • 5 Ways to Market Your Physical Therapy Clinic Offline Image

    articleSep 19, 2013 | 4 min. read

    5 Ways to Market Your Physical Therapy Clinic Offline

    We’ve dealt out quite a bit of marketing advice this month—most of it related in some way to the World Wide Web. But while a modern marketing plan pretty much requires that you incorporate things like websites, social media pages, and email campaigns, there is still plenty you can do offline to widen your marketing reach and complement your online efforts. With that in mind, here are five ideas for marketing your clinic the old fashioned way—no …

  • articleSep 13, 2013 | 7 min. read

    6 Common Rehab Therapy Marketing Pitfalls and How to Avoid Them

    So, you’ve got a marketing plan , you’ve honed your content-creation skills , and you’re ready to get down to business—or, to be more accurate, you’re ready to get down to marketing your business. As with any new endeavor, you’ll probably experience a few bumps along the road to building a successful marketing campaign—and that’s okay. After all, some of the world’s best innovations came about through trial and error. But while mistakes often present you with …

  • articleSep 12, 2013 | 4 min. read

    Using Your Clinical Expertise to Create Meaningful Content

    When it comes to marketing—especially the online variety— “content” seems to be the word of the moment . And just like any other business trying to market its services in the digital age, your clinic can boost its reach and visibility by producing and publishing content that is relevant and valuable to your target audience. Unlike a lot of businesspeople, however, you have somewhat of a secret weapon when it comes to creating meaningful content: your expertise …

  • articleSep 6, 2013 | 4 min. read

    Five Best Practices for Referral Marketing

    This month, we’re talking a lot about marketing rehab therapy to consumers. And while that’s an important piece of the marketing puzzle—especially in a world dominated by search engines and social media—we’d be remiss to skip over another key method of generating more business for your practice: referral marketing. To significantly boost the number of referrals you receive, you’ve got to be proactive. So, here’s a rundown of some referral marketing best practices to help drive more …

  • articleAug 30, 2013 | 3 min. read

    The Value of PTAs, OTAs, and SLPAs

    Here at the WebPT blog, we talk a lot about rehab therapists. But while we focus mainly on physical therapists, occupational therapists, and speech language pathologists, the success of individual clinics—and the the rehab therapy profession as a whole—isn’t due solely to the efforts of therapists. And because we’re all about giving credit where credit is due, we’d like to take this opportunity to give a much-deserved shout-out to some very key players in the rehab therapy …

  • WebPT Staff Spotlight on Taylor Glasheen Image

    articleAug 22, 2013 | 4 min. read

    WebPT Staff Spotlight on Taylor Glasheen

    Note: Each month, we will feature a different member of the WebPT family in our Staff Spotlight blog series. When she went on a trip to Mexico with just six bucks in her pocket, Taylor Glasheen learned the hard way that the exchange rate wasn’t quite as generous as she’d expected. “I thought that would, like, buy me a house—and it didn’t,” she said with a slight smile and a touch of sarcasm. Luckily, her friends and …

  • articleAug 12, 2013 | 7 min. read

    ACOs, Bundles, and PCMHs: A Trio of Innovative Payment Models

    Healthcare innovation isn’t just about new techniques and technologies. As the US healthcare landscape continues to evolve—and, hopefully, improve—-one of the most important areas of focus is payment models. Let’s face it: medical costs aren’t getting any lower, and the system for reimbursement could definitely use a bit (okay, a lot) of TLC. Here are three innovative payment models that have garnered substantial support among various leaders in the healthcare industry: Accountable care organizations (ACOs) What are …

  • Four Things You Need to Know About SLP Salary Image

    articleJul 31, 2013 | 4 min. read

    Four Things You Need to Know About SLP Salary

    When you decided to go into this profession, you probably didn’t do so with dreams of one day touring Robin Leach around your mega-yacht. For you, becoming a speech-language pathologist wasn’t about the money—it was about helping people overcome communication challenges, gain self-confidence, and improve the quality of their lives. And while your heart is definitely in the right place, you still deserve to earn a salary commensurate with the quality of therapy you provide. So, what …

  • WebPT Staff Spotlight on Christian Coker Image

    articleJul 25, 2013 | 3 min. read

    WebPT Staff Spotlight on Christian Coker

    Note: Each month, we will feature a different member of the WebPT family in our Staff Spotlight blog series. For as long as he can remember, Christian Coker has been a talker. “I’ve always been the most outspoken person in my family,” he said. “To this day, whenever anyone needs to buy a car or something, it’s like, ‘Christian has to come along to negotiate, because Christian is the talker.’” As a Member Liaison at WebPT, Christian …

  • articleJul 15, 2013 | 4 min. read

    What You Need to Know About the So-Called Medicare Improvement Standard

    When I say “Medicare policy,” what’s the first word that comes to mind? Probably not “clear.” Unfortunately, that lack of clarity leaves Medicare rules super prone to misinterpretation and misapplication. Case in point: the so-called Medicare Improvement Standard. To make a long story short, there have been some major developments regarding this quote-unquote “rule.” I’ll get into the nitty-gritty in a bit, but the meat of the story is that (a) most of what you think you …

  • The Ultimate Functional Limitation Reporting Survival Guide Image

    articleJul 1, 2013 | 3 min. read

    The Ultimate Functional Limitation Reporting Survival Guide

    Oops! You had your head in the proverbial sand regarding all of this functional limitation reporting mumbo jumbo, and now you need a crash-course—stat! Luckily for you, we’ve put together a quick study guide to help you cram for the big change. Think of it as your FLR CliffsNotes—a condensed summary of this new Centers for Medicare & Medicaid Services (CMS) requirement and what you need to do to stay compliant. So, let’s get to it. Here …

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