• What is the Twitterverse Saying About PT? Image

    articleNov 3, 2014 | 1 min. read

    What is the Twitterverse Saying About PT?

    Twitter is full of commentary on topics ranging from current events to celebrity gossip. But did you also know that it provides a window into the public’s perception of physical therapy? Yep, Twitter is abuzz with PT-related tweets and hashtags. Unfortunately, not all of that buzz is great—or even good. And that means that the ideas general consumers have about PT aren’t what we want them to be—not even close. That’s why we set up a camera …

  • WebPT Staff Spotlight on Brian Kunich Image

    articleOct 31, 2014 | 6 min. read

    WebPT Staff Spotlight on Brian Kunich

    Waiter, bartender, veterinary attendant, video store clerk, Hard Rock Hotel bellhop and valet driver, landscaper, dry cleaner, soccer coach, and yes, human tissue harvester. What do all of these occupations have in common? (Hint: They’re not items on a Buzzfeed list of obscure Halloween costumes.) No, the answer to this riddle is a little closer to home—at least for the WebPT family: They all appear on Brian Kunich’s résumé. Of course, Brian’s days of steam-pressing suits and …

  • Direct Access in Action: Mike Manzo of Atlantic Physical Therapy Center Image

    articleOct 30, 2014 | 5 min. read

    Direct Access in Action: Mike Manzo of Atlantic Physical Therapy Center

    We’ve all heard some variation of the sad story about the poor, defenseless physical therapy practice having its business sucked dry by the big, bad physician-owned physical therapy practice next door. And PT Mike Manzo—who founded New Jersey-based Atlantic Physical Therapy Center (APTC) with his brother Dave in 2001—could very well have found himself living out that tragic tale. According to Mike, that familiar anecdote was all-too-common in New Jersey about five or six years ago. At …

  • Shaking Up the Referral Game: How Direct Access Empowers PTs to be Referrers Image

    articleOct 29, 2014 | 4 min. read

    Shaking Up the Referral Game: How Direct Access Empowers PTs to be Referrers

    Once upon a time, the relationship between physicians and physical therapists was almost entirely linear, and it looked something like this: pain/injury → doctor visit → referral to physical therapist. But now that direct access to physical therapy is pretty much the norm, the path from one of these providers to the other has morphed from straight-shot to circle—which means PTs don’t always have to fall at the end of the line. Why is that important? Well, …

  • Direct Access in Action: Jennifer Gamboa of Body Dynamics, Inc. Image

    articleOct 27, 2014 | 5 min. read

    Direct Access in Action: Jennifer Gamboa of Body Dynamics, Inc.

    In many cases, the old retail axiom “you get what you pay for” holds true within the healthcare market as well—and that is precisely why Jennifer Gamboa, DPT, OCS, MTC, and president of Body Dynamics, Inc. , believes that more physical therapy practices should be looking beyond the third-party payer game as they develop their business models. The way Jennifer sees it, declining reimbursement rates not only threaten the survival of private practice physical therapy clinics, but …

  • How to Equip Your Clinic for Cash-Pay Services Image

    articleOct 6, 2014 | 6 min. read

    How to Equip Your Clinic for Cash-Pay Services

    A few weeks ago, I was making the rounds at a party, sampling—okay, more like scarfing—all of the hors d'oeuvres and stopping along the way to chit-chat with fellow partygoers. Among our topics of conversation: cheese, football, cheese, running, and physical therapy. So, how did we get from provolone to PT? Well, in between mouthfuls of smoked gouda and crackers, I asked a new acquaintance—we’ll call him Ted—about his hobbies. “Actually, I’ve gotten into those Spartan adventure …

  • WebPT Staff Spotlight on Emily Roberts Image

    articleSep 26, 2014 | 4 min. read

    WebPT Staff Spotlight on Emily Roberts

    When she was a kid, Emily Roberts dreamed of a career in music—as a rapper, to be specific. Growing up in Tempe, Arizona, Emily and her sister busted out the karaoke machine on the regular, which is how she discovered her knack for busting a rhyme. “I’m really good at karaoking Will Smith songs,” she said. But even though her immaculate “Gettin’ Jiggy Wit It” sing-along skills weren’t quite enough to land her a record deal, she’s …

  • 6 Simple Ways to Build Your Brand on LinkedIn Image

    articleSep 24, 2014 | 7 min. read

    6 Simple Ways to Build Your Brand on LinkedIn

    When you hear the word “brand,” you probably think of big-name product manufacturers—the Apples, Nikes, and Coca-Colas of the world. But if you offer products or services to consumers in a professional capacity, then you already have a brand—whether you’re aware of it or not. Because when you strip away all of the fancy-schmancy logos and taglines, your “brand” is really just the way your audience feels about you and your business. While resource-strapped small business owners …

  • Contests, Sweepstakes, and Raffles on Social Media: What You Need to Know Image

    articleSep 22, 2014 | 5 min. read

    Contests, Sweepstakes, and Raffles on Social Media: What You Need to Know

    Humans are competitive by nature—and if there’s one thing we love more than a bit of friendly rivalry, it’s the prospect of winning a super cool prize for our efforts. (And honestly, the coolness of the prize doesn’t even matter; if I win a chip clip, it’s automatically ten times cooler than all other chip clips because I won it.) So, if you’re looking for a way to stir up some excitement around your practice on social, …

  • 6 Types of Negative Online Feedback (and How to Handle Them) Image

    articleSep 17, 2014 | 9 min. read

    6 Types of Negative Online Feedback (and How to Handle Them)

    In elementary school, we learned the old adage , “If you don’t have anything nice to say, don’t say anything at all.” Unfortunately, this basic credo of kindness doesn’t quite hold up in the virtual world. While online comments and reviews are crucial to reinforcing your capability and credibility as a healthcare provider, it’s nearly impossible to elicit positive feedback 100% of the time. Depending on your tolerance for criticism, your reaction to reading a negative message …

  • 7 Tips for Building a Strong Community on Social Image

    articleSep 9, 2014 | 7 min. read

    7 Tips for Building a Strong Community on Social

    Before the dawn of the Internet, building a community—around a business, an institution, or any other entity of mutual interest—required a heavy investment of face time (and I’m not talking about the iPhone app ). These days, though, starting a conversation around virtually any topic is as easy as hitting “Enter.” But as with face-to-face interactions, it’s one thing to run your mouth—or in this case, your keyboard—and another to wrangle your listeners’ interest enough to get …

  • WebPT Staff Spotlight on Bryan O'Conor Image

    articleAug 28, 2014 | 5 min. read

    WebPT Staff Spotlight on Bryan O'Conor

    Whether he’s making a sale, remodeling a house, or hiking the mountains of Phoenix with his three Shiba inus, Bryan O’Conor lives for the thrill of a challenge. And that’s a good thing, because as he has discovered, no two physical therapy clinics are the same—which means that when it comes to helping practice owners identify the solutions that meet their business needs, Bryan must constantly flex his creative muscle. “It’s my job to listen to the …

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