• Shaking Up the Referral Game: How Direct Access Empowers PTs to be Referrers Image

    articleOct 29, 2014 | 4 min. read

    Shaking Up the Referral Game: How Direct Access Empowers PTs to be Referrers

    Once upon a time, the relationship between physicians and physical therapists was almost entirely linear, and it looked something like this: pain/injury → doctor visit → referral to physical therapist. But now that direct access to physical therapy is pretty much the norm, the path from one of these providers to the other has morphed from straight-shot to circle—which means PTs don’t always have to fall at the end of the line. Why is that important? Well, …

  • Direct Access in Action: Jennifer Gamboa of Body Dynamics, Inc. Image

    articleOct 27, 2014 | 5 min. read

    Direct Access in Action: Jennifer Gamboa of Body Dynamics, Inc.

    In many cases, the old retail axiom “you get what you pay for” holds true within the healthcare market as well—and that is precisely why Jennifer Gamboa, DPT, OCS, MTC, and president of Body Dynamics, Inc. , believes that more physical therapy practices should be looking beyond the third-party payer game as they develop their business models. The way Jennifer sees it, declining reimbursement rates not only threaten the survival of private practice physical therapy clinics, but …

  • How to Equip Your Clinic for Cash-Pay Services Image

    articleOct 6, 2014 | 6 min. read

    How to Equip Your Clinic for Cash-Pay Services

    A few weeks ago, I was making the rounds at a party, sampling—okay, more like scarfing—all of the hors d'oeuvres and stopping along the way to chit-chat with fellow partygoers. Among our topics of conversation: cheese, football, cheese, running, and physical therapy. So, how did we get from provolone to PT? Well, in between mouthfuls of smoked gouda and crackers, I asked a new acquaintance—we’ll call him Ted—about his hobbies. “Actually, I’ve gotten into those Spartan adventure …

  • WebPT Staff Spotlight on Emily Roberts Image

    articleSep 26, 2014 | 4 min. read

    WebPT Staff Spotlight on Emily Roberts

    When she was a kid, Emily Roberts dreamed of a career in music—as a rapper, to be specific. Growing up in Tempe, Arizona, Emily and her sister busted out the karaoke machine on the regular, which is how she discovered her knack for busting a rhyme. “I’m really good at karaoking Will Smith songs,” she said. But even though her immaculate “Gettin’ Jiggy Wit It” sing-along skills weren’t quite enough to land her a record deal, she’s …

  • 6 Simple Ways to Build Your Brand on LinkedIn Image

    articleSep 24, 2014 | 7 min. read

    6 Simple Ways to Build Your Brand on LinkedIn

    When you hear the word “brand,” you probably think of big-name product manufacturers—the Apples, Nikes, and Coca-Colas of the world. But if you offer products or services to consumers in a professional capacity, then you already have a brand—whether you’re aware of it or not. Because when you strip away all of the fancy-schmancy logos and taglines, your “brand” is really just the way your audience feels about you and your business. While resource-strapped small business owners …

  • Contests, Sweepstakes, and Raffles on Social Media: What You Need to Know Image

    articleSep 22, 2014 | 5 min. read

    Contests, Sweepstakes, and Raffles on Social Media: What You Need to Know

    Humans are competitive by nature—and if there’s one thing we love more than a bit of friendly rivalry, it’s the prospect of winning a super cool prize for our efforts. (And honestly, the coolness of the prize doesn’t even matter; if I win a chip clip, it’s automatically ten times cooler than all other chip clips because I won it.) So, if you’re looking for a way to stir up some excitement around your practice on social, …

  • 6 Types of Negative Online Feedback (and How to Handle Them) Image

    articleSep 17, 2014 | 9 min. read

    6 Types of Negative Online Feedback (and How to Handle Them)

    In elementary school, we learned the old adage , “If you don’t have anything nice to say, don’t say anything at all.” Unfortunately, this basic credo of kindness doesn’t quite hold up in the virtual world. While online comments and reviews are crucial to reinforcing your capability and credibility as a healthcare provider, it’s nearly impossible to elicit positive feedback 100% of the time. Depending on your tolerance for criticism, your reaction to reading a negative message …

  • 7 Tips for Building a Strong Community on Social Image

    articleSep 9, 2014 | 7 min. read

    7 Tips for Building a Strong Community on Social

    Before the dawn of the Internet, building a community—around a business, an institution, or any other entity of mutual interest—required a heavy investment of face time (and I’m not talking about the iPhone app ). These days, though, starting a conversation around virtually any topic is as easy as hitting “Enter.” But as with face-to-face interactions, it’s one thing to run your mouth—or in this case, your keyboard—and another to wrangle your listeners’ interest enough to get …

  • WebPT Staff Spotlight on Bryan O'Conor Image

    articleAug 28, 2014 | 5 min. read

    WebPT Staff Spotlight on Bryan O'Conor

    Whether he’s making a sale, remodeling a house, or hiking the mountains of Phoenix with his three Shiba inus, Bryan O’Conor lives for the thrill of a challenge. And that’s a good thing, because as he has discovered, no two physical therapy clinics are the same—which means that when it comes to helping practice owners identify the solutions that meet their business needs, Bryan must constantly flex his creative muscle. “It’s my job to listen to the …

  • Revenue Metrics Every PT Private Practice Owner Should Know Image

    articleAug 13, 2014 | 4 min. read

    Revenue Metrics Every PT Private Practice Owner Should Know

    The phrase “revenue metrics” might conjure up images of highrise boardrooms, laser pointers, and Powerpoint slideshows with graphs galore. But these financial data points aren’t just for corporate bigwigs; every business person—including physical therapy private practice owners—should not only know what these figures are, but also pay attention to them. While there’s probably no need for you to run out and buy a laser pointer (unless you really want to—I mean, they are pretty darn cool ), …

  • How to Calculate Your Ideal Patient Load Image

    articleAug 11, 2014 | 3 min. read

    How to Calculate Your Ideal Patient Load

    As a rehab therapy provider, the strength of your clinic’s revenue stream depends mainly on the number of patients you see each day—and the dollar amount you receive for each one of those visits. So naturally, if you want to increase your clinic’s revenue, you mostly likely will need to increase the volume of patients you treat. But how do you figure out how many patients you should be seeing each day—in other words, your ideal patient …

  • WebPT Staff Spotlight on Jessie Knowles Image

    articleJul 31, 2014 | 5 min. read

    WebPT Staff Spotlight on Jessie Knowles

    If you think your schedule is packed, just take a peek at Jessie Knowles’s calendar. Between catching symphony concerts, attending Pilates classes, taking tennis lessons, volunteering her time to local charity organizations, and dreaming up new tiny food recipes—miniature versions of dishes like taco salad and twice-baked potatoes—it’s a wonder she has any time left for sleep, let alone a full-time workload. Fortunately, time-management is one of Jessie’s many talents—and as a project manager in WebPT’s Operational …

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