• Bundle Up: Why Payment Bundling Could Pay Big for PTs Image

    articleApr 20, 2015 | 7 min. read

    Bundle Up: Why Payment Bundling Could Pay Big for PTs

    If you need to get into a cold swimming pool, it’s usually better—and more painless—to just dive right in. When it comes to adopting a new payment model, on the other hand, it’s usually smarter—and less risky—to take the plunge one chilling step at a time. Health care is moving toward a value-based payment environment ; there’s no question about that. But for providers who’ve been marching to the tune of fee-for-service payment since, well, forever, doing …

  • Wave Goodbye to Waivers: The Case for Consistent Copay Collection in PT Image

    articleApr 14, 2015 | 9 min. read

    Wave Goodbye to Waivers: The Case for Consistent Copay Collection in PT

    If you’re a private practice physical therapist or clinic owner, I’m willing to bet you—and your staff—have had more than one uncomfortable copay conversation at your front desk. After all, copays for physical therapy are often astronomical compared to those for other healthcare services—especially considering that many PT patients require multiple treatment sessions per week. Still, no matter how tough—or awkward—it is to collect those payments upfront, it’s imperative that you take a page from Nike and …

  • WebPT Staff Spotlight on Andy Rysdam Image

    articleMar 30, 2015 | 7 min. read

    WebPT Staff Spotlight on Andy Rysdam

    Website trailblazer. Internet prodigy. Digital marketing hipster. No, that’s not Andy Rysdam’s Twitter bio—but it probably should be. Because back when most of us considered Encarta ’95 to be the epitome of cutting-edge computer technology, little Andy was busy building a website for his grandmother’s real estate business. “I gave it to her as a Christmas present,” Andy said. “I’m not sure she even used it. She was in rural Iowa, so I don’t think the Internet …

  • Be Safe, not Sorry: HIPAA-Compliant Email Marketing for Private Practice Image

    articleMar 25, 2015 | 6 min. read

    Be Safe, not Sorry: HIPAA-Compliant Email Marketing for Private Practice

    Few tech inventions have endured the way email has. We’ve been checking our virtual inboxes for decades, and the basic concept hasn’t really evolved—you send emails; you get emails. According to this email marketing stats infographic , 95% of online consumers use email, and 91% of them check their accounts once a day. If we surveyed those email-checkers, they’d probably tell us that the bulk of their received messages look a lot like the snail mail taking …

  • All the Juicy Goodness, None of the Cholesterol: How Guest Blogging Impacts Your SEO Image

    articleMar 11, 2015 | 7 min. read

    All the Juicy Goodness, None of the Cholesterol: How Guest Blogging Impacts Your SEO

    Guest blogs are like eggs: they serve many purposes, they’re delicious (when done right), and the world seems to go back and forth about whether they’re actually good for you. Just last year, for example, Google honcho Matt Cutts made no attempt to sugar-coat his assessment of guest blogging’s place—or lack thereof—in the modern marketing tool box: “...stick a fork in it: guest blogging is done,” he wrote on his blog . Fast-forward to 2015, when marketing …

  • Blogging 101: Intro to Content Creation for PTs Image

    articleMar 10, 2015 | 9 min. read

    Blogging 101: Intro to Content Creation for PTs

    If you type “blog” into a Microsoft Word 2004 document, the system automatically underscores the word with one of those grimace-inducing red squiggles. And while 2004 was a long time ago by technological standards—yes, I readily admit it’s high time I updated my word processing software—I know I’m not the only one who feels like the era of Livestrong bracelets and flip phones was not so long ago. But alas, times have changed: These days, everybody’s rocking …

  • ICD-10 FAQs Image

    articleFeb 28, 2015 | 6 min. read

    ICD-10 FAQs

    We recently hosted a webinar focused on helping PTS, OTs, and SLPs prepare for the ICD-10 switch. We got a lot of questions—so many, in fact, that we decided to organize the most common ones into an easy-to-reference blog post. Read on to find the answers to all your burning ICD-10 queries. Don’t see your question? Post it in the comments section below, and we’ll find you an answer. Does ICD-10 affect CPT codes? According to this …

  • WebPT Staff Spotlight on Michael Burns Image

    articleFeb 26, 2015 | 4 min. read

    WebPT Staff Spotlight on Michael Burns

    There are only 12 unique tones in music, but a skilled composer can rearrange those sonic building blocks to form an infinite number of melodies. No one understands the far-reaching application of that concept better than Michael Burns—not only because he’s formally educated in musical composition, but also because he’s rearranged the building blocks of that education to form the foundation of a whole new career path. A born-and-raised Arizonan, Michael grew up playing any musical instrument …

  • Final Thoughts from CSM: Outcomes, Payment Reform, and—Purple Cows? Image

    articleFeb 9, 2015 | 19 min. read

    Final Thoughts from CSM: Outcomes, Payment Reform, and—Purple Cows?

    By Saturday morning, attendees of the APTA’s Combined Sections Meeting (CSM) were moving with a little less pep in their step—and a couple extra shots of espresso in their morning coffee. Still, the educational sessions on the final day of CSM were chock full of eager learners looking to eat up a few more morsels of wisdom before catching their planes home from Indy. Here are some highlights from day three’s informational smorgasbord (check out recaps from …

  • Live from CSM: Leading the Way in Healthcare Reform and Women’s Empowerment Image

    articleFeb 6, 2015 | 15 min. read

    Live from CSM: Leading the Way in Healthcare Reform and Women’s Empowerment

    Temperatures here in Indianapolis have finally broken the freezing mark, with today’s predicted high at a balmy 40 degrees. But that warming trend isn’t limited to the brisk Midwest air. Things also are heating up inside of the Indiana Convention Center, where thousands of physical therapy professionals and students have converged for the APTA’s 2015 Combined Sections Meeting (CSM). There’s no shortage of hot issues on the radar for the physical therapy industry this year—and CSM’s jam-packed …

  • Live from CSM: Changing Perspectives on Prevention and Direct Access Image

    articleFeb 5, 2015 | 10 min. read

    Live from CSM: Changing Perspectives on Prevention and Direct Access

    With snow boots cinched and hot coffees in hand, thousands of physical therapy professionals and students have descended upon chilly Indianapolis, Indiana, for the American Physical Therapy Association’s (APTA) annual Combined Sections Meeting (CSM). In addition to checking out the latest and greatest PT tools and technologies—including, ahem, certain cloud-based EMR software —on the trade show floor, attendees will spend the next few days filling their brains with all of the latest and greatest PT news and …

  • WebPT Staff Spotlight on Stephanie Surratt Image

    articleJan 30, 2015 | 5 min. read

    WebPT Staff Spotlight on Stephanie Surratt

    With the right attitude, any job can be your dream job. At least that’s how Stephanie Surratt—WebPT’s Director of Human Resources—sees it. “It’s really about aligning your own goals with your organization’s goals,” she said. “It’s important to believe in what your organization is doing and have passion for that, because if you can’t buy in to what you’re selling, then you’re always going to have an inner war.” It might sound idealistic, but Stephanie is quick …

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