• Evidence-Based Marketing Strategies from the Pros Image

    articleSep 27, 2016 | 4 min. read

    Evidence-Based Marketing Strategies from the Pros

    This special guest post comes from Gene Shirokobrod, DPT, co-founder of UpDoc Media , and Ben Fung, DPT, MBA, chief content officer of UpDoc Media . As physical therapists, we use evidence-based reasoning to provide the most effective care for our patients. Why, then, do many clinics resist using evidence to inform other areas of their businesses—like marketing? There is a tremendous amount of information available on how to use marketing principles effectively—and yet, few clinic leaders …

  • articleSep 16, 2013 | 4 min. read

    #BrandPT: Behind the Challenge

    In my last WebPT blog post, I discussed #BrandPT . This served as the basis for my next idea: a weekly branding challenge on social media. I developed this idea after realizing that physical therapists need to take more widespread advantage of social media in a couple of key marketing areas: consumer engagement, active market survey, and closing the brand image/identity gap.   With this challenge, my hopes were: that physical therapists and consumers would develop an …

  • articleJul 9, 2013 | 9 min. read

    Four Critical Rebranding Concepts

    #BrandPT . If you're not part of this discussion, you should be—regardless of whether you’re a physical therapist, occupational therapist, another allied health rehab therapy professional, personal trainer, physician, dentist, or nurse. Why? Because the #BrandPT Twitter discussion revolves around empowering an important segment of the healthcare industry—physical therapists—and thus empowers the entire industry as a whole.   However, this post really isn't about #BrandPT specifically. It has to do with the overall mission to rebrand the …

Get exclusive content delivered right to your inbox.