• The Physical Therapist’s Guide to Patient Retention Image

    articleFeb 4, 2016 | 6 min. read

    The Physical Therapist’s Guide to Patient Retention

    We’re all for helping physical therapists create and retain loyal customers. After all, improving patient retention is one of the absolute best ways to grow your business. All the hard work you put into branding and marketing your practice won’t go very far unless you’re able to attract your target audience, help them successfully complete their plans of care, and send them out into the world as raving fans . While many practice owners focus heavily on …

  • Building a Private Practice Around Direct Access Image

    articleOct 28, 2014 | 5 min. read

    Building a Private Practice Around Direct Access

    Thanks to countless hours of hard work and dedication, physical therapists now enjoy some form of direct access in every state. The battle for direct access has not been an easy one, but we’ve made a lot of headway. Today, patients have the ability to seek—at minimum—a physical therapy evaluation in every state. This opens many doors for growing your private practice—if you understand how to operate and market your business with direct access in mind. Unfortunately, …

  • Ascend 2014 in My Shoes Image

    articleSep 30, 2014 | 4 min. read

    Ascend 2014 in My Shoes

    I had the great pleasure of participating in the  WebPT Ascend Conference in Dallas, Texas, on September 20. Ascend was a one-day educational event focused on helping PTs, OTs, and SLPs succeed in business. The conference offered two learning tracks to choose from—one tailored to starting a PT, OT, or SLP practice and the other geared toward growing an existing one. Ascend was billed as the ultimate rehab therapy business summit, and it did not disappoint. The …

  • The ROI of Social Media Image

    articleAug 19, 2014 | 3 min. read

    The ROI of Social Media

    As therapists, we’re taught that we must use objective measures to track our progress in the clinic with patients. We use range of motion measurements, manual muscle testing, and other methods to demonstrate patient progress toward therapeutic goals. How ironic, then, that most of us have no idea how to track our efforts in the realm of social media! We’re not alone in this, though. A recent article in  Mashable reported that 84% of those using social …

  • Compliance and Cash-Based Physical Therapy Services Image

    articleJul 28, 2014 | 4 min. read

    Compliance and Cash-Based Physical Therapy Services

    Many therapists I speak with mistakenly assume that cash-based practice owners don’t need to worry about compliance issues. This faulty assumption could get you in trouble if you plan on offering cash-based physical therapy services in your practice. Here, I’ll address three common compliance myths regarding cash services. Myth #1: You don’t need to worry about billing codes and documentation. Truth: You may be shocked to know that my documentation and billing practices are not that different …

  • My Foray into Yelp Image

    articleJun 30, 2014 | 3 min. read

    My Foray into Yelp

    Yes, I admit it: I just recently signed up for a business account with Yelp. After seeing a colleague go through a really bad time dealing with a negative review from a disgruntled patient, I swore I wouldn’t sign up for it; however, I recently discovered that even if I don’t sign up for an account, someone else could sign up my business. That convinced me to take action. Whatever your own thoughts are on Yelp, it …

  • Establishing Community Connections for Your PT Practice Image

    articleMay 22, 2014 | 4 min. read

    Establishing Community Connections for Your PT Practice

    In the digital age, it’s easy for physical therapists to get caught up in developing a social media presence at the expense of developing face-to-face relationships in their own communities. While it’s vital to have an easy-to-navigate website that uses SEO to reach your target audience, there are a few things you can add to your marketing program to develop a strong local presence. Here are five ways to connect with your community and build relationships that …

  • Membership Matters Image

    articleApr 17, 2014 | 2 min. read

    Membership Matters

    Physical therapists quite often discuss the benefits (as well as the shortcomings) of our national organization, the American Physical Therapy Association (APTA). Often, these discussions end with therapists saying that the APTA needs to do a better job of demonstrating the value of membership. This week, the APTA rolled out the Membership Matters campaign, which is designed to use the most effective advocates for membership—its current members. The campaign is built on the belief that more involvement …

  • Diversifying Your Practice by Incorporating Wellness Services Image

    articleMar 18, 2014 | 4 min. read

    Diversifying Your Practice by Incorporating Wellness Services

    As the healthcare landscape evolves, smart practice owners and department managers will evolve, too—ahead of the curve. As part of their evolution, some therapists are incorporating wellness services into their business models. “Wellness” is a buzzword in physical therapy circles right now. But what does the term actually mean? And how can we use wellness services to better help our clients and ensure our clinics thrive? Wellness Defined The  American Physical Therapy Association  (APTA) defines wellness as:“a …

  • articleFeb 26, 2014 | 2 min. read

    Using WebPT to Share Notes with Other Providers

    In keeping with this month’s theme of “Tips and Tricks,” I wanted to share one of my favorite aspects of WebPT: the ability to share a patient’s initial evaluation, treatment notes, and progress notes with other members of the patient’s healthcare team. Many of my patients are fairly complex and have a team of healthcare providers. That team may include another physical therapist, a surgeon, a pain management provider, a massage therapist, or a personal trainer. It …

  • articleJan 28, 2014 | 3 min. read

    Building a Culture of Value

    Every company has a culture, whether it’s intentional or not. The best companies build their culture intentionally around their unique value. Successful companies know their value and communicate it well to their employees and target clients, thus creating a strong presence in the market. Ideally, the owner of any company thinks long and hard about the company’s vision and mission at the time of its founding. Great companies are born out of a passion to meet a …

  • articleNov 13, 2013 | 3 min. read

    PPS13 In My Shoes

    Whew! I just got back from PPS13 last night, and it may take me a month to recover. What a whirlwind! I’m sure that every attendee has a different perspective on the conference, and I can only share my own experience, but I think I can sum it up in one word: connecting. While there were some fantastic talks at PPS13, the highlight for me was seeing friends and finally meeting new people face-to-face. What an overwhelming …

Pages

Get exclusive content delivered right to your inbox.