• The Physical Therapist’s Guide to Patient Retention Image

    articleFeb 4, 2016 | 6 min. read

    The Physical Therapist’s Guide to Patient Retention

    We’re all for helping physical therapists create and retain loyal customers. After all, improving patient retention is one of the absolute best ways to grow your business. All the hard work you put into branding and marketing your practice won’t go very far unless you’re able to attract your target audience, help them successfully complete their plans of care, and send them out into the world as raving fans . While many practice owners focus heavily on …

  • Building a Private Practice Around Direct Access Image

    articleOct 28, 2014 | 5 min. read

    Building a Private Practice Around Direct Access

    Thanks to countless hours of hard work and dedication, physical therapists now enjoy some form of direct access in every state. The battle for direct access has not been an easy one, but we’ve made a lot of headway. Today, patients have the ability to seek—at minimum—a physical therapy evaluation in every state. This opens many doors for growing your private practice—if you understand how to operate and market your business with direct access in mind. Unfortunately, …

  • Ascend 2014 in My Shoes Image

    articleSep 30, 2014 | 4 min. read

    Ascend 2014 in My Shoes

    I had the great pleasure of participating in the  WebPT Ascend Conference in Dallas, Texas, on September 20. Ascend was a one-day educational event focused on helping PTs, OTs, and SLPs succeed in business. The conference offered two learning tracks to choose from—one tailored to starting a PT, OT, or SLP practice and the other geared toward growing an existing one. Ascend was billed as the ultimate rehab therapy business summit, and it did not disappoint. The …

  • Compliance and Cash-Based Physical Therapy Services Image

    articleJul 28, 2014 | 4 min. read

    Compliance and Cash-Based Physical Therapy Services

    Many therapists I speak with mistakenly assume that cash-based practice owners don’t need to worry about compliance issues. This faulty assumption could get you in trouble if you plan on offering cash-based physical therapy services in your practice. Here, I’ll address three common compliance myths regarding cash services. Myth #1: You don’t need to worry about billing codes and documentation. Truth: You may be shocked to know that my documentation and billing practices are not that different …

  • Establishing Community Connections for Your PT Practice Image

    articleMay 22, 2014 | 4 min. read

    Establishing Community Connections for Your PT Practice

    In the digital age, it’s easy for physical therapists to get caught up in developing a social media presence at the expense of developing face-to-face relationships in their own communities. While it’s vital to have an easy-to-navigate website that uses SEO to reach your target audience, there are a few things you can add to your marketing program to develop a strong local presence. Here are five ways to connect with your community and build relationships that …

  • Diversifying Your Practice by Incorporating Wellness Services Image

    articleMar 18, 2014 | 4 min. read

    Diversifying Your Practice by Incorporating Wellness Services

    As the healthcare landscape evolves, smart practice owners and department managers will evolve, too—ahead of the curve. As part of their evolution, some therapists are incorporating wellness services into their business models. “Wellness” is a buzzword in physical therapy circles right now. But what does the term actually mean? And how can we use wellness services to better help our clients and ensure our clinics thrive? Wellness Defined The  American Physical Therapy Association  (APTA) defines wellness as:“a …

  • articleFeb 26, 2014 | 2 min. read

    Using WebPT to Share Notes with Other Providers

    In keeping with this month’s theme of “Tips and Tricks,” I wanted to share one of my favorite aspects of WebPT: the ability to share a patient’s initial evaluation, treatment notes, and progress notes with other members of the patient’s healthcare team. Many of my patients are fairly complex and have a team of healthcare providers. That team may include another physical therapist, a surgeon, a pain management provider, a massage therapist, or a personal trainer. It …

  • articleNov 13, 2013 | 3 min. read

    PPS13 In My Shoes

    Whew! I just got back from PPS13 last night, and it may take me a month to recover. What a whirlwind! I’m sure that every attendee has a different perspective on the conference, and I can only share my own experience, but I think I can sum it up in one word: connecting. While there were some fantastic talks at PPS13, the highlight for me was seeing friends and finally meeting new people face-to-face. What an overwhelming …

  • articleOct 23, 2013 | 3 min. read

    National Physical Therapy Month: Transforming Our Communities

    Today’s blog post comes from  Ann Wendel ,  PT . Ann is the owner of  PranaPT , a member of WebPT, and an active social media participant (@PranaPT). Thanks, Ann! As everyone knows, October is National Physical Therapy Month (NPTM). I have celebrated this month-long holiday alongside my colleagues for the past 15 years, but it wasn’t until I sat down to write this article that I really began to think about the purpose of NPTM. After …

  • articleAug 29, 2013 | 4 min. read

    Empathy as Innovation

    Today’s blog post comes from  Ann Wendel , PT . Ann is the owner of  PranaPT , a member of WebPT, and an active Tweeter ( @PranaPT ). Thanks, Ann! The theme for this month on the WebPT blog is innovation, and they’ve been highlighting new ideas for business, technology, products, and marketing. As I thought about innovative concepts in physical therapy, I was brought back to an old concept: empathy. Empathy has been defined as the …

  • articleJun 26, 2013 | 3 min. read

    Wellness and Cash-Based Services for Medicare

    Today’s blog post comes from  Ann Wendel ,  PT . Ann is the owner of  PranaPT , a member of WebPT, and an active social media participant (@PranaPT). Thanks, Ann! Due to all of the recent changes in Medicare documentation and billing requirements, I have had an increase in the number of questions from other physical therapists regarding cash-based services for Medicare patients. In past articles, I have discussed the inability of physical therapists to “opt out” …

  • articleApr 25, 2013 | 3 min. read

    Planting Seeds for the Future

    Today’s blog post comes from  Ann Wendel , PT . Ann is the owner of  PranaPT , a member of WebPT, and an active Tweeter ( @PranaPT ). Thanks, Ann! WebPT’s theme for the month of April focuses on protecting and bettering the planet . As Co-Founder Heidi Jannenga stated , “While we want everyone to play their part in protecting and bettering our planet, we also want any green initiatives to benefit your practice—and your patients.” …

Pages

Get exclusive content delivered right to your inbox.