Sterling L. Carter
DPT, MS, CSCS
President and CEO | Sterling Physical Therapy & Wellness
Dr. Sterling Carter, DPT, MS, CSCS, is a well-known speaker in the Houston community who’s presented and lectured at numerous colleges and universities—including Texas Woman’s University and the 2014 Commencement Ceremony for Everest Institute—as well as on multiple national podcasts.
Considered an expert in physical therapy, Sterling has written more than 50 blogs and shares a wealth of educational material on the Sterling Physical Therapy YouTube channel, where he reaches thousands of viewers a day. He also produces educational videos, teaches continuing education courses, and serves as a contributing author for numerous journals and publications.
Saturday, September 21, 2019
How to Become the Authority in Physical Therapy with Marketing
Instruction Level: Intermediate
Establishing yourself as a leading authority in your field is the most powerful strategy for high-achievers in any profession, including rehab therapy. Now that the Internet has become all pervasive—and we can find pretty much anyone or anything online—patients and referring providers are easily able to find the best provider for their needs—not just the best provider in their town. Thus, top providers will be able to reach even more patients.
In this session, attendees will learn how to define their personal and business brands and develop a comprehensive marketing strategy—that includes technology and social media—to exponentially grow their practices.
- Define their personal and business brands.
- Discover what makes their practice different from the competition.
- Develop an actionable marketing strategy they can implement today.