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Stephen Carter

MBA, PMP

CEO and Co-Founder | Sterling Staffing Solutions

Stephen Levi Carter, MBA, PMP, is a renowned authority on entrepreneurship with record accomplishments in operational success, visionary leadership, and business development. Combining his experience managing the finances of Fortune 500 corporations with his innate desire to build a product or service that answers a problem, he transforms the business landscape everywhere he goes. Stephen received his bachelor’s degree in business administration in accounting from Langston University in 1993—and his MBA in change management and finance from the University of Houston in 1999. He has more than 25 years of finance and management experience and has served in managerial and executive level positions for consulting, medical insurance, oil and gas, and technology firms.

SESSIONS

Saturday, September 21, 2019

How to Become the Authority in Physical Therapy with Marketing

2:45–3:45 PM

Instruction Level: Intermediate

Establishing yourself as a leading authority in your field is the most powerful strategy for high-achievers in any profession, including rehab therapy. Now that the Internet has become all pervasive—and we can find pretty much anyone or anything online—patients and referring providers are easily able to find the best provider for their needs—not just the best provider in their town. Thus, top providers will be able to reach even more patients.

In this session, attendees will learn how to define their personal and business brands and develop a comprehensive marketing strategy—that includes technology and social media—to exponentially grow their practices.

Objectives

  1. Define their personal and business brands.
  2. Discover what makes their practice different from the competition.
  3. Develop an actionable marketing strategy they can implement today.

There’s Something for Everyone

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