Scott Hebert

PT, DPT

Director of Product Management | WebPT

Scott Hebert, PT, DPT, is WebPT’s Director of Product Management for its PRM product, WebPT Reach. He also is the co-founder of Strive Labs, Inc, where he helped create the technology that served as the basis for WebPT Reach. Scott graduated with his doctorate in physical therapy from Quinnipiac University, where his research in patient engagement—specifically in relation to home exercise instruction—and patient satisfaction ultimately led to the development of this revolutionary PRM solution.
Previously, Scott served as the chair of the APTA of Massachusetts All Payers Database Research Group, a small committee focused on collecting and analyzing payer data from the Massachusetts Center of Health Information and Analysis (CHIA). In that role, Scott worked to design and implement data collection strategies and coordinate outcomes analysis.

SESSIONS

Saturday, September 21, 2019

Attain and Retain: Using WebPT Reach to Convert Leads into Patients

1:30-2:30 PM

Instruction Level: Intermediate for Existing WebPT Reach Users
Today, patients are taking a more active role in choosing their healthcare providers, which means PTs, OTs, and SLPs can no longer rely solely on physician referrals to generate sufficient new patient volume. Instead, they must market to patients directly—and one of the best ways to do that is by hosting events and offering promotions that encourage prospective patients to interact with your practice. But to make the most out of those offerings, you must have a strategy for not only collecting registrant information online via intuitive sign-up forms, but also a solid plan for nurturing those leads and converting them into patients.
In this course, attendees will learn about WebPT Reach’s new lead management and landing page features as well as our updated best practice recommendations for using Reach to capture new leads and stay top-of-mind for past patients. We’ll also discuss ways you can optimize landing pages to increase conversions (i.e., get more people to take advantage of your offer). While lead management can be human-led or automation-driven, we’ll show you strategies that incorporate both approaches to make sure no one drops off your radar.
Objectives:
  1. Review recommended lead channel flows for both reactivation and acquisition campaigns.
  2. Identify ways to optimize lead capture using metadata, custom domains, autofilled form fields, and the Reach API.
  3. Design an ideal lead management protocol using manual or automated steps that fit your practice.

There’s Something for Everyone

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