Ben Barron

MSPT

Vice President, Business Development | WebPT

Ben Barron, MSPT, joined WebPT in 2019, bringing with him extensive experience and a proven track record of success in business development. In his current role, he works closely with WebPT’s CEO, Nancy Ham, and VP of Sales, Adam Ross, to further WebPT’s strategic partnerships across the industry.

Born and raised in Jackson, Mississippi, Ben is a graduate of Boston University, where he earned a bachelor’s degree in health studies and a master’s degree in physical therapy. Over the course of his 15-plus years in the industry, he has spent time in the world of education, early intervention, and inpatient rehab—and he’s spent the last decade in outpatient orthopedics.

Prior to joining WebPT, Ben was a Partner and Director of Business Development at ProEx Physical Therapy until 2017, when he and his partners completed the sale of their 18-clinic practice to Professional Physical Therapy. Following the sale, Ben served as the company’s Director of Mergers and Acquisitions. During his time at ProEx, Ben was instrumental in creating Collectivity Billing, a nationwide outsourced revenue cycle management company. He served on the executive team of Collectivity for nearly four years.

When Ben isn’t leveraging his knowledge of practice ownership and mergers and acquisitions to help WebPT’s strategic partners achieve greatness in practice, you can find him gardening, traveling around New England to his watch his children’s hockey and soccer games, or volunteering for Camp Dream Street, an organization that helps children with disabilities experience the joy of summer camp.

SESSIONS

Saturday, September 21, 2019

PT Advocacy: Turning Advocacy into Achievement

1:30–2:30 PM

Instruction Level: Intermediate

With the PT profession contending with a student debt crisis, stagnant salaries, declining reimbursements, and barriers to practicing at the top of one’s license, professional advocacy has never been more important. While there are several facets to successful advocacy, influencing third-party payers, regulators, and legislators is necessary to effect meaningful change.
This presentation will detail successful advocacy campaigns, emphasizing the value of physical therapy outcomes. We’ll also provide examples of collaborative efforts that illustrate how state chapters and companies can work with fellow stakeholders to increase impact, including the successful effort in New York to modernize the Workers Compensation Medical Fee Schedule and WebPT’s campaign to remedy the fact that a large majority of adults who could benefit from physical therapy never receive it. Attendees will gain an appreciation for advocacy efforts that produce tangible results via a well-executed strategy and partnerships that highlight achieving Triple Aim goals: optimal patient experiences, improved population health; and reduced costs.
Objectives
  1. Describe how outcomes can illustrate the value of physical therapy services to stakeholders.
  2. Articulate the historical relationship between WC reimbursement and commercial plan payment rates.
  3. Identify key stakeholders with whom you can collaborate—as well as data sources available to facilitate discussions and build relationships.
  4. Identify the perspective of fellow stakeholders and key metrics that they use to define success.
  5. Explain the three pillars of the Triple Aim initiative and their relationship to implementing a public policy advocacy campaign.

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