Adrienne Sliz

Operations Enablement Specialist, WebPT

Adrienne Sliz serves on WebPT’s Member education team as an operations enablement specialist. In 2014, she came on board as the first employee at Strive Labs, Inc., which became the foundation for WebPT Reach as well as the WebPT HEP and patient portal. Adrienne graduated from Quinnipiac University with a major in public relations and a minor in sports studies before earning her master’s degree in strategic communications at Ithaca College.
Over the last five years, she has served in a variety of roles for the Reach product, including social media and blog editing, patient and Member support, training and onboarding at the enterprise level, and ROI and best practice development on the Member success team. Today, Adrienne assists with beta testing and new feature communication, including creating videos and help documents for products as well as working on soon-to-be-released specialty-specific content.

SESSIONS

Saturday, September 21, 2019

Attain and Retain: Using WebPT Reach to Convert Leads into Patients

1:30-2:30 PM

Instruction Level: Intermediate for Existing WebPT Reach Users
Today, patients are taking a more active role in choosing their healthcare providers, which means PTs, OTs, and SLPs can no longer rely solely on physician referrals to generate sufficient new patient volume. Instead, they must market to patients directly—and one of the best ways to do that is by hosting events and offering promotions that encourage prospective patients to interact with your practice. But to make the most out of those offerings, you must have a strategy for not only collecting registrant information online via intuitive sign-up forms, but also a solid plan for nurturing those leads and converting them into patients.
In this course, attendees will learn about WebPT Reach’s new lead management and landing page features as well as our updated best practice recommendations for using Reach to capture new leads and stay top-of-mind for past patients. We’ll also discuss ways you can optimize landing pages to increase conversions (i.e., get more people to take advantage of your offer). While lead management can be human-led or automation-driven, we’ll show you strategies that incorporate both approaches to make sure no one drops off your radar.
Objectives:
  1. Review recommended lead channel flows for both reactivation and acquisition campaigns.
  2. Identify ways to optimize lead capture using metadata, custom domains, autofilled form fields, and the Reach API.
  3. Design an ideal lead management protocol using manual or automated steps that fit your practice.

There’s Something for Everyone

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