If you’ve watched the news, scrolled through Twitter, or—gulp—read a newspaper lately, you’ve probably come across tech buzzwords like artificial intelligence (AI), machine learning, bots, and blockchain. At first glance, it might not seem like these things have anything to do with rehab therapy—at least not as it currently stands. But, there are lots of practical ways rehab therapy practices can incorporate these technologies into their current processes and strategies—and that’s exactly what this course will cover. Attendees will also learn about the latest developments in behavior change and habit design—and how those concepts apply to successful HEP creation and execution. Finally, they’ll see how they can use A/B testing to create optimal strategies for patient communication and digital marketing.
- Identify the basics of machine learning and a practical use case for rehab therapy.
- Apply A/B testing strategies to optimize patient engagement and marketing.
- Incorporate basic behavior change theory into HEP administration.
- Describe emerging technology trends like blockchain and Bitcoin.