Our sessions will equip you with real-world strategies to achieve greatness in practice.

Thursday, September 27, 2018

4:00 PM – 6:00 PM

Welcome Happy Hour

Celebrate WebPT’s 10-year anniversary at WebPT HQ.

Friday, September 28, 2018




Executive Strategy

7:00 AM – 9:00 AM

Breakfast and Registration

9:00 AM – 10:10 AM

PTs Over Painkillers: A Data-Centric Approach to Managing America’s Opioid Crisis

David Elton | Senior Vice President of Clinical Programs | Optum

10:10 AM – 10:20 AM

Coffee Break

10:20 AM – 11:20 AM

Improving Clinical Practice—and Payment Rates—through Effective Documentation

John Wallace, PT, MS | Chief Business Development Officer of Revenue Cycle Management | WebPT

How to Grow Your Practice in the Land of the Giants

Paul Martin, MPT, CBI, M&AMI | President | Martin Healthcare Advisors, LLC

Education, Audits, and Outcomes: 3 Pillars to Clinical Success

Neil Washington, PT, ATC, CSCS | Director of Outpatient Programming | Northeast Rehab Hospital Network
Randy O’Neil, MSPT | Director of Outpatient Training and Orientation | Northeast Rehab Hospital Network

11:20 AM – 11:30 AM


Explore the space and stretch your legs.

11:30 AM – 12:30 PM

Billing Open Forum

Ellen Strunk, PT, MS, GCS, CEEAA, CHC | Principal | Rehab Resources and Consulting, Inc.
Benjamin Barron, MSPT | Director of Business Development | Collectivity
Barbara Gillett | Vice President of Operations and Revenue Cycle Management | WebPT

Actionable Insights Using KPIs and Budgets

Kimberlee Gould | President and Founder | MEDbook Solutions

Machine Learning, AI, Bots, and Behavior Change: Tech Trends Impacting the Rehab Industry

Nancy Ham | CEO | WebPT
Russell Olsen | Vice President of Innovation and Product Management | WebPT

12:30 PM – 2:00 PM

Lunch and Vendor Showcase

Grab a bite to eat and chat with exhibitors.

2:00 PM – 3:00 PM

Gearing Up for MIPS: How Therapy Providers Can Prep for 2019

Rick Gawenda, PT | Founder and President | Gawenda Seminars & Consulting, Inc.

Money Isn’t Everything: Entrepreneurial Ways to Increase Employee Engagement

Brian Hartz, DPT, MPT, OCS, CSCS |  Owner and President | HARTZ Physical Therapy

3:00 PM – 3:15 PM

Snack Break

Satisfy your sweet tooth with a treat.

3:15 PM – 5:30 PM

Trailblazer Talks and The Exchange

Larry Benz, PT, OCS, MBA, MA | President and CEO | Confluent Health
Cruz Romero, PT, DPT | Performance Physical Therapist | EXOS

5:30 PM – 6:30 PM

Networking Happy Hour

Saturday, September 29, 2018



Operations and Executive Strategy

7:00 AM – 9:00 AM


9:00 AM – 10:15 AM

Ascend Day Two Kickoff

Beyond Clinical Practice:
A Fireside Chat with ESPN’s Injury Analyst Stephania Bell, PT

Stephania Bell, PT | Injury Analyst | ESPN
Heidi Jannenga, PT, DPT, ATC | President and Co-Founder | WebPT

10:15 AM – 10:30 AM

Coffee Break

10:30 AM – 12:30 PM

Fact, Fiction, or Fable: Deciphering Medicare Payment, Regulations, and Rules

Rick Gawenda, PT | Founder and President | Gawenda Seminars & Consulting, Inc.

Smart Leadership: How to Provide Value-Added Communication

Amy Lafko, MSPT, MBA | Owner and Principal | Cairn Consulting Solutions

12:30 PM – 2:00 PM

Lunch and Vendor Showcase

This is your last chance to chat with exhibitors; make sure you have connected with everyone.

2:00 PM – 3:00 PM

False Claims Act: Effective Compliance Programs and Recent Government Cases Involving Rehabilitation Providers

James Rough, CFE, CHC, CCEP | President  | SunHawk Consulting, LLC
Veda Collmer, OT | Chief Compliance Officer | WebPT

Digital Marketing Strategies for the Modern PT Practice

Ryan Klepps, PT, DPT | Co-Founder of Strive Labs | Director of Onboarding and Member Education at WebPT
Scott Hebert, PT, DPT | Director of Product Management – PRM  | WebPT

3:00 PM – 3:10 PM


3:10 PM – 4:10 PM

Keys to Getting Paid—and Keeping It

Ellen Strunk, PT, MS, GCS, CEEAA, CHC | Principal | Rehab Resources and Consulting, Inc.

Leveraging Outcomes in Your Clinics and Communities

Jason L. Kelsey, PT, DPT, MTC | Assistant Vice President of Outpatient Rehab and Sports Medicine | WellStar Health System-WCO

Marketing Open Forum

Aaron Treguboff | Organic Reach Lead
Ashley Bright | Branding and Design Mgr.
Brooke Andrus | Content Marketing Mgr.
Charlotte Bohnett | Dir. of Demand Generation
Josh Golden | Sr. Paid Digital Strategist and Analyst
Shawn McKee | VP of Marketing

4:10 PM – 4:20 PM


4:20 PM – 5:30 PM

Are We There Yet? Where Physical Therapy is Heading

Sharon Dunn, PT, PhD, OCS | President | APTA