With no clear end in sight to the coronavirus pandemic, businesses that use technology to provide services have become even more relevant, and it’s become even more important for those businesses to use digital marketing to find new customers. This can put a financial strain on businesses and create complications for businesses like physical therapy clinics, which typically provide services that require in-person interactions.
Whether you’re in the process of starting your own business, or you’ve been in business for years now but just never got around to writing your business plan, this blog post is for you.
It feels like the entire country has been in a state of hibernation for the past two months. As new instances of the novel coronavirus begin to decrease and an end to stay-at-home orders appears within our sight, people are itching to emerge from their caves and embrace the warmer weather.
In these unprecedented times, it’s tough to stay motivated and not be mired in the negative. I’ve had to constantly remind myself to focus on what I can do—and not on what I can’t do.
Founder Letter: Emergency Preparedness and Business Continuity for Rehab Therapists During the COVID-19 Pandemic
First of all, I want you all to know that you, your families, your teams, and your patients are in my thoughts as the situation with COVID-19 continues to evolve. In no uncertain terms, we are in this—and whatever is to come—together.
Health care is an appointment-based industry, which means you only make money when your patients show up for their appointments. Unfortunately, getting patients to do that consistently is no easy task. Missed and cancelled appointments are the bane of many a provider’s existence—at least until they discover integrated scheduling software with automated appointment reminders and waitlist management.
Whether you’re hiring the first member of your PT front office staff or the twenty-first, you want the best. After all, he or she will be responsible for making a great first impression to new patients, keeping your schedule filled, and starting the billing cycle on the right foot.
Here’s our comprehensive guide to marketing for cash-based physical therapy practices—and what insurance-based practices can learn from them.
When done right, email can be your secret weapon for getting more patients, retaining them longer, and re-engaging them post-discharge.