Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.

Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use your online presence to market yourself and the profession.

This week we’ve talked thought leadership, promotion, and feedback. In this fourth and final installment, let’s talk getting into the trenches with your fellow users.

Be One of the Users
Be a person first and a business owner second. While the face that you present through your company’s Facebook, Twitter, LinkedIn, YouTube, and/or Pinterest accounts should always remain unfailingly professional, it’s important to find and use your own voice. Your consumers will relate to and therefore trust you much more as a human instead of a company. So how do you successfully achieve this? Be relatable, be honest, be humble, and most importantly speak in a way and about topics that your consumers are interested in hearing. What that ultimately means is be one of the users, one of the people, a member of the community.

Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.

Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use your online presence to market yourself and the profession.

Yesterday we talked about becoming a thought leader. Now let’s talk promotion.

Promote More Than Your Services
Sure, you’re the best in the business. You’re unique in your services, and every one of your potential customers needs to know what you offer. But there’s more to it than that. “People buy based on emotion and justify with facts,” according to Bryan Eisenberg on ClickZ. So what does this mean? Your consumers are not making their buying decisions rationally. They are not selecting you over your competitor based on logical, rational thought; they are going with their gut, how they feel about you.

Today's blog post comes from copywriters Erica Cohen and Charlotte Bohnett.

Last week WebPT released a system update that included the following enhancements:

• Additional tests for the Movement Based Spinal Assessment
• Additional tests to support evidence-based practice
• Pain assessments available for multiple body parts
• Improvements to the AdvancedMD integration

Today's blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. 

“We have all heard it from our patients,” says WebPT cofounder Heidi Jannenga, PT, MPT, ATC/L, “PT really stands for ‘physical terrorist’ or ‘pain and torture.’ Sure, there are certain situations where ‘no pain, no gain’ is an appropriate slogan, but the general misconception that physical therapy is only pain just isn’t right. We’re doctorate level healthcare providers, not to mention the musculoskeletal experts, so while increasing range of motion of a frozen joint is no walk in the park, when it results in increased functional independence and reduced pain for the patient, it’s totally worth it.”

There are plenty of online resources devoted to clearing up this misconception (like this), but even more perpetuating it (like this, this, and this gem, whose author imagines his physical terrorist is speaking with a German accent: “Ve haf vays of making you flexible…”).

Perception is reality, so while we all chuckle, the physical terrorist label is probably not going to build business or leave anyone feeling warm and fuzzy about the industry as a whole. So let’s change it; alter these misperceptions and better message the real benefits of rehab therapy—like health, wellness, and mobility. Oh, and the fact that you genuinely care about building a relationship with your patients that lasts way beyond a few sessions.

This month’s blog posts will all focus on marketing the rehab therapy profession—everything you need to know to successfully communicate the value of your services to your patients, the community, and fellow medical professionals. When you control the messaging, you get to decide how you want to present yourself, and we bet there’s many things you’d rather highlight than physical terror. 

But this certainly isn’t a one-sided street. We want to hear from you! How do you want the world to perceive your profession? What marketing tips do you have? Chime off on social and in the comments below.