Oct 4, 2012| Mike Taylor
Today’s post comes from WebPT Member Mike Taylor, PT, MBA, OCS, from OrthoSport Physical Therapy. Thanks, Mike!
I remember how excited I was in 1989 to legally be able to sign my notes with “PT” after my name. All the schooling and training was finally over, I was really proud and very happy to sign that signature. Writing a SOAP note? My pleasure. Discharge Summary? No problem.
Oh, how times have changed for me after 23 years and approximately 75,000 SOAP notes. I can't even recognize my own signature. Writing so many of the same words and phrases over and over has left an indelible mark on my psyche. I can't even write a check without putting “PT” after my name!#DocSucks, cloud-based EMR, ditch the pen & paper, documentation sucks, emr benefits, emr for physical therapy services, PT best practices, SOAP notes
Oct 2, 2012| Heidi Jannenga PT
Today's blog post comes from WebPT co-founder Heidi Jannenga, PT, MPT, ATC/L.
By now many of you have seen, heard about, or participated in our latest campaign—”Documentation Sucks”. While much of the feedback we’ve received has been incredibly positive (in fact, we received more than 500 Ditch the Pen & Paper t-shirt orders in the first month alone). But with the many cheers, we’ve also heard a few jeers. It seems the word “sucks” has struck an emotional chord. While it is undoubtedly a part of American culture today, some wonder if it has a place in marketing or in professional business in general. Some wonder whether we put enough thought into our use of this type of language. The short answer, at least in our opinion, is yes. We mapped this campaign out over many months, and here, I would like to share with you why we intentionally and emphatically decided that “Documentation Sucks.”advertising, campaign, digital, ditch the pen and paper, documentation sucks, elevate the profession, emr, feedback, marketing, physical therapy, PT best practices, rehab community
Oct 1, 2012| Charlotte Bohnett
It’s October and that means it’s time to paaartay—not just at our PPS 2012 After Party, but everywhere, all month long in celebration of all our fabulous rehab therapists. In addition to cake, ice cream, high-fives, and everything else party themed, it’s our opportunity to reach out to the community and educate them on the unique benefits of PT treatments. (Want some tips? Check out our webinar on Marketing the PT Profession.)
The APTA wants to help you reach out, too. They’ve got the NPTM logo and graphics you can place on your website, social pages, or blog as well as NPTM-themed clothing and accessories. Meanwhile, Move Forward is raising awareness around sports injury therapy while celebrating. Check out this letter from the President of the APTA to learn more about their specific initiatives.
How is your clinic celebrating? Are you doing anything in particular to raise awareness and educate online or within your community? Share in the comments below.
Sep 28, 2012| Jack Sparacio
Like many of you, I am a private practice owner and the dedicated marketing director of my company. Over the last few years, with the continuous evolution of social media and web development, companies are changing their approach to marketing. Modern digital strategies are replacing more traditional, “old school” marketing. Unless you have been living on Mars—although I bet the NASA rover Curiosity has an email address or website URL on it—it seems like every business is putting all their effort (and money) into online initiatives. Where to spend your marketing dollars and time can get confusing and overwhelming. I want to share with you a few interactions I recently had in hopes of giving you some clarity as to the best way to invest your resources.app, digital, Facebook, marketing, media, PT best practices, social media, traditional, twitter, website
Sep 27, 2012| Charlotte Bohnett
Today's blog post comes from copywriters Charlotte Bohnett and Erica Cohen.
On Tuesday, WebPT hosted a webinar on how to market the PT profession—and why it’s so important. Together Co-founder Heidi Jannenga and Marketing Manager Mike Manheimer tackled topics far beyond business cards and email marketing. They dove into ways you can influence how your patients, the public, and fellow medical professionals perceive the PT industry. Here are some of their marketing action items:
- Increase referrals through relationship marketing
- Flex your media buying muscle
- Discover and market your physical therapy niche
- Compete in today’s therapy realm
- Be one of the users
- Handle good and bad press with composure
- Promote more than your services
- Become a thought leader
Did you see the webinar? If so, what did you think? If you missed it, no worries. You can watch the whole shebang below.
Sep 26, 2012| David Straight
Today’s blog post comes from David Straight, PT, DPT, OCS, and President of E-rehab
Millions of Americans search for solutions to their movement disorders every year—and most don’t even consider physical therapy an option. Physical therapy, in most states, is still a referral-based business. In fact, a recent article in Spine stated that less than ten percent of the 32,000 back patients studied actually saw a physical therapist. However, physical therapy websites have seen a steady increase in traffic over the last few years. As healthcare costs increase, it only makes sense that consumers will continue to look for more affordable treatment options, and high quality physical therapy, in many cases, is a more affordable treatment than surgery or injections.
With this in mind, it’s imperative that your website not only stands out, but also drives online traffic into your clinic. Here are seven tips you can implement to make your website a success.content, copy, david straight, design, digital, e-rehab, marketing, physical therapy, PT best practices, social media, website
Sep 25, 2012| Charlotte Bohnett
Today's blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.
Referrals = new business. And who doesn’t want a little more of that? But the key to boosting referrals isn’t throwing advertising dollars around. It’s about building lasting relationships, both with your patients and community physicians. And how do you do that? Position yourself as an expert, an educator, and most importantly, a person. In short, demonstrate your (and your profession’s) worth.
Think about the great chefs on television: Emeril, Julia Child, and Mario Batali. They all do more than just cook. They have drive. They have stories to share. They have purpose. The same applies to you. As a physical therapist, you’re more than what is on your resume. Prove it.
Talk about what you do; show your passion; educate and inspire through your experiences, and you’ll prove to your patients, referring physicians, and community that you’re more than an expert; you’re a pillar—the true value. Embrace this, and you’ll employ the most engaging, intimate, and effective form of marketing available.
branding, marketing, physical therapists, physical therapy, PT best practices, referrals, relationship marketing, value
Sep 24, 2012| Ann Wendel
In keeping with this month’s theme of marketing physical therapy as a profession, I wanted to share the three things that I believe lead to success with any endeavor. There are many different ways to market, but if you want your campaign to have impact, you need to connect, inspire, and assist.
Let’s consider the first principle: connect. Before people will listen to what you have to say, you must connect and build a relationship. These days, the Internet (and social media in particular) makes it easier than ever to reach people with your message. However, the key to success isn’t what you say, but how you say it. Messages and advertisements bombard us all day, every day. In order to survive, we have learned to tune out much of this noise.
So how do we cut through the noise to reach our audience? When we have the goal of marketing a profession, business, or product, we must command the attention of the audience we want to reach, and the best way to do this is by building relationships with our target audience. The most successful campaigns are launched through conversations. Social media is a very effective way to connect and build relationships; yet, many people forget this step and go right to direct marketing. However, if you only use social media to push your products or services, most people will tune you out. There has to be a balance.Ann Wendel, assist, connect, inspire, marketing, physical therapy, PranaPT, simon sinek, start with why
Sep 20, 2012| Erica Cohen
Today’s blog post comes from WebPT Media Buyer Lyndzie Phillips, Marketing Manager Mike Manheimer, and Copywriters Charlotte Bohnett and Erica Cohen. Woot! Team effort!
In honor of this month’s marketing the PT profession theme, we thought we’d share with you our tips for flexing your media buying muscle—everyone has one, after all. Think of media as any channel you can use to get your message in front of your audience. So, when buying media, traditional will consist of print, tv, and radio slots as well as direct mail, whereas digital media will consists of online ad space as well as sponsored content.
Whether you are an established clinic or brand spanking new, these tips can help you better understand the basics of advertising and how you can make it work for your clinic.ads, advertising, branding, digital, marketing, media buying, physical therapy, PT best practices, traditional
Sep 19, 2012| Geoff Elledge
Today's blog post comes from Geoff Elledge, WebPT Billing Specialist. Thanks, Geoff!
One of the primary reasons medical providers depend on certified coders is for their ability to maximize practice revenues. To do so, certified coders must understand how and when to use modifiers—and there are lot—from the common sides of treatment, like right (RT) and left (LT), to the more challenging modifier 59.
The CPT Manual defines modifier 59 as the following:
“Under certain circumstances, the physician may need to indicate that a procedure or service was distinct or independent from other services performed on the same day. Modifier 59 is used to identify procedures [and/or] services that are not normally reported together, but are appropriate under the circumstances. This may represent a different session or patient encounter, different procedure or surgery, different site or organ system, separate incision/excision, separate lesion, or separate injury (or area of injury in extensive injuries) not ordinarily encountered or performed on the same day by the same physician. However, when another already established modifier is appropriate, it should be used rather than modifier 59. Only if no more descriptive modifier is available, and the use of modifier 59 best explains the circumstances, should modifier 59 be used."
Got that? Yeah, we know. It’s a bit dense and doesn’t seem the most relatable. But that’s because modifier 59 is intended mainly for surgical procedures, so the definition leans a great deal that way.
So how does modifier 59 come into play in the therapy setting? If you’re providing two wholly separate and distinct services during the same treatment period, it might be modifier 59 time! The National Correct Coding Initiative (NCCI) has identified procedures that therapists commonly perform together and labeled these “edit pairs.” Thus, if you bill a CPT code that is linked to one of these pairs, you’ll receive payment for only one of the codes. It’s therefore your responsibility as the therapist to determine if you’re providing linked services or wholly separate services. This will determine whether modifier 59 is appropriate.