Jul 31, 2012| Erica Cohen
Sure, we covered Dragon’s fire-breathing dictation service in a blog post last month—quite a useful service if you’ve been bitten by the speech-to-text bug—but there’s a new kid on the block. And it, too, has a bite. It also roars.
Have a Mac? Check out the new Mountain Lion operating system ($19.99 in the App Store) with a built-in dictation tool. You talk; Apple types. Anywhere. Place your cursor where you would normally type—on a Word doc, website, or WebPT note—and press the function key twice. A microphone icon will pop up, displaying your sound level, and you’re ready to go. When you’re done speaking, hit they function key once and your text will appear. Magic.
Well, sort of. Just like Dragon, this dictation tool takes some getting used to. For example, it took me a few tries to remember to speak my punctuation—COMMA—and apparently, the way I pronounce Mike sounded suspiciously like make—PERIOD.
If you’re not used to dictating, the simple act of speaking to your computer can feel a little awkward, and possibly garner you some strange looks from your co-workers (Make, for instance). But if you speak faster than you type, or are comfortable dictating to text, Mountain Lion ain’t too shabby.
Want to learn more? Here’s a Mountain Lion demo (the dictation tool is explained at minute 3:43):
According to a post on blogboygmi, Apple offers no guarantee that the dictation tool is HIPAA compliant. As a result, we recommend limiting your dictation to non-identifiable patient information only.
Have you tried Mountain Lion, yet? What do you think of the dictation tool?
Jul 30, 2012| Erica Cohen
Today’s blog post comes from copywriters Charlotte Bohnett and Erica Cohen.
The 2012 Summer Olympic Games kicked off in London this past weekend, and we’re pretty excited about the events. As physical therapists, many of you have treated Olympic athletes (maybe you’re even treating a future Olympian right now). So we want to hear from you: what’s your greatest Olympic moment?
Our very own Brian Kunich, PT, will be watching one of his former patients compete this summer with the US Women's Soccer team. Here’s what he had to say about the experience:
“As therapists, we typically meet athletes during a low point, having sustained an injury. It’s a great feeling to see all of their efforts in the clinic translate into performance on the field as they compete at the highest level. I’ll be rooting for USWNT to bring home their third consecutive Olympic gold medal.”
Our Member, Steve Dischiavi, MPT, ATC, MTC, CSCS, has also treated Olympians and the Florida Panthers hockey team. Pretty impressive, eh?
While we here in our marketing lair at WebPT won’t be doing any office olympics, we’ll definitely be watching the games closely. Here’s what we’re looking forward to:
- Charlotte (copywriter): I absolutely love the opening ceremonies. In terms of events, I enjoy men and women’s swimming as well as gymnastics and soccer. Oh, and trampolining—quite the sport.
- Erica (copywriter): I was about to answer with figure skating, but apparently I’m already past London and onto Sochi. For Summer, it’s got to be gymnastics—women’s floor and balance beam.
- Jenny (marketing and events specialist): I'm looking forward to both the men and women's tennis and gymnastics events. It will be exciting to see how Andy Murray does. I'm definitely rooting for him.
- Lindsay (marketing and sales specialist): Men and women’s soccer; although, I’ll be cheering more for the women as their US team actually qualified.
- Ed (graphic designer): Soccer and swimming.
- Ryan (senior graphic designer): This would be so much easier for Winter sports—biathlon (skiing + shooting + awesomeness). But for summer, it’s anything that goes down in the Thunderdome (aka the velodrome).
- Mike (digital and product marketing specialist): During the Summer olympics, I only watch track and field. Oh, and swimming—but only to watch Michael Phelps win.
- Andy (SEO specialist): Field hockey. Do I need to say more?
- Bennett (intern): Basketball, because I love basketball.
How are you and your clinic getting pumped up for the Olympics? What events are you excited about?
Jul 27, 2012| Erica Cohen
Today's blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.
Thanks to all the rehab therapists that attended Evolve 2012: Long Beach yesterday. We had an absolute blast, and we hope you did, too. If you weren’t able to make it to California, don’t worry, we’ll be throwing another bash in New York this fall. Stay tuned for more details!
We could use this opportunity to write a fluffy event recap, but instead, we thought we’d share a summary from an actual attendee. A summary that is empowering, intelligent, and badass to boot. Check out what Mike Taylor, PT, MBA, OCS, from Ortho-Sport PT posted on our Facebook wall.
Word. We can’t thank Mike enough for this well-written rally cry. This is the exact reason why we put Evolve together in the first place. Even more so, this is why we created WebPT. We believe in empowering the rehab community to achieve greatness in therapy practice. So tell us: what did Evolve mean to you? And if you couldn’t make it, what are you doing to evolve your clinic? How are you—as Mike so eloquently said—hopping aboard the PT Millennium Falcon?
Jul 26, 2012| Erica Cohen
If you read my blog or follow me on Twitter (@PranaPT) you know that I have a thing for Seth Godin (@ThisIsSethsBlog). His writing is full of wisdom, shared in clear, short, relevant messages. I just finished reading his book Linchpin and was struck by his definition of the word “art.”
"Art is an original gift, a connection that changes the recipient, a human ability to make a difference. Art isn’t a painting or even a poem; it’s something that any of us can do. If you interact with others, you have the platform to create something new—something that changes everything. I call that art.
Art is the opposite of trigonometry. Art doesn’t follow instructions or a manual or a boss’s orders. Instead, art is the very human act of creating the uncreated, of connecting with another person at a human level. What we’ve seen is that more and more markets will reward art handsomely, and hand out the compliant work to the lowest bidder.
Kathy Sierra does art when she teaches us about user interfaces, and Mary Ann Davis does art when she pushes the edges of what pottery can become. Art feels risky because it is. The risk the artist takes is that you might not like it, might not be touched, might actually laugh at the effort. And it’s taking these risks that lead us to get rewarded."
As he further discusses in the book, an artist is somebody who does “emotional work,” work that you put your heart and soul into—work that matters. With wisdom, he says, “it’s not what you do, it’s the way that you do it.” Essentially, art is the "intentional act of using your humanity to create a change in another person.”
"If you want customers to flock to you,” he says, “it's tempting to race to the bottom of the price chart. There's not a lot of room for profit there, though...In a world that relentlessly races to the bottom, you lose if you also race to the bottom. The only way to win is to race to the top. When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable...What makes you remarkable is being amazing, outstanding, surprising, elegant, and noteworthy."
Jul 24, 2012| Erica Cohen
As an amazing health care provider, of course you want the best relationship with every one of your patients. But as a solid business owner, you also want to maximize your profits and reduce your overhead. Often these goals conflict. The good news is they don’t have to. Have your cake and eat it, too. Or in this case, cultivate an excellent provider-patient relationship and streamline your practice’s processes—with the help of a patient portal.
What is a patient portal, you ask? According to Wikipedia, “patient portals are healthcare-related online applications that allow patients to interact and communicate with their healthcare providers.”
According to the 2010 HealthData Management article entitled “Will Patient Portals Open the Door to Better Care?,” providers report significant financial savings in addition to improved patient-provider relationships. Providers savings include:
- $0.63 every time they don't have to mail a lab result (HealthPartners)
- $17 every time they can handle a billing query online rather than by phone (Northshore University Health System)
- $7 for every appointment scheduled online (Northshore University Health System)
Here, we’ll discuss a few examples of interactive technology with patient portal features. As a note, these examples are for educational purposes only; they are not WebPT reviews or endorsements as we have not tested these products.
Jul 23, 2012| Charlotte Bohnett
In a recent post, mHealth Insight explained that we’re more likely as consumers to drop the “health” in mHealth rather than the “mobile,” because mobile cannibalizes all things pocket-sized and digital. Anything plus mobile eventually just equals mobile. For example, camera phones and music phones are both now just phones. So, mHealth will soon just be mobile, too. Folks won’t look up from their giant touchscreen phones and say they’re “engaging with the Healthcare system;” they’ll instead say “oh, I’m just using my phone.”
But when will mHealth be that intrinsically mobile? Let’s look at the healthcare side first. According to Mobile Business Briefing, Vodafone, “one of the strongest operator proponents of mobile healthcare technology,” says that first healthcare must be accessible on a global scale. They’ve identified five key areas driving the digital health sector:
#solvept, adoption, cloud, digital health, doctors, engagement, evidence, health 2.0, integration, internet, interoperability, medical field, mhealth, mobile, physical therapy, rehab community, research, social media, socialization, solvept, study, technology, web
- Remote monitoring
- Mobile flexible working
- Access to medicine
- Clinical research
- Marketing and engagement
Jul 19, 2012| Erica Cohen
Politics and party lines aside, it’s tough to debate the need for improvement in the current state of US healthcare. After all, the World Health Report 2000, Health Systems: Improving Performance, did rank the US health care system as 37th. In the world. Trending downward.
According to “Ranking 37th — Measuring the Performance of the U.S. Health Care System,” published in The New England Journal of Medicine, “the conceptual framework underlying the rankings proposed that health systems should be assessed by comparing the extent to which investments in public health and medical care were contributing to critical social objectives: improving health, reducing health disparities, protecting households from impoverishment due to medical expenses, and providing responsive services that respect the dignity of patients.”
In an effort to keep everything copasetic, I’ll avoid a deep discussion here about the recent Supreme Court decision on the Obama Administration’s Affordable Care Act. Instead, I’ll state something we can all agree on—the importance of creating electronic versions of all patient information and medical records, i.e., an electronic medical record (EMR). In fact, this was one of the few issues that both Republicans and Democrats agreed upon. In this case, health data = gold.
Jul 17, 2012| Erica Cohen
Today’s post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.
We at WebPT owe our success to our Members. That’s why we offer super responsive, totally friendly customer service—for free. Today we thought it would be nice to introduce you to a few members of our stellar Support and Success teams—the men and women on the front (or phone) lines helping you get the most out of WebPT.
Meet Alex Zarazua, WebPT Member Support Team Lead.
Marketing (that’s us): Alex, what keeps you coming to work everyday?
Alex: Working with our Members as well as coaching and leading our support team to provide fanatical member support.
Marketing: Great! We love that part, too. Ok, what’s your favorite part of WebPT as a whole?
Alex: WebPT truly cares about their Members and their employees. I've never worked for a company before where everybody is happy to come to work everyday and help out members with their business.
Marketing: Well said. What’s the best part of your day?
Alex: I enjoy working with my colleagues and brainstorming on new product offerings, releases, and how to improve the efficiency of our support team.
Marketing: Here’s a fun question: what’s your favorite TV show—of all time?
Alex: I used to love House MD when it was on the air. I'm a big NASCAR fan, too!
Marketing: House is pretty cool. We’ll try not to hold the NASCAR thing against you—just kidding!
Jul 16, 2012| Charlotte Bohnett
Today’s post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.
As you probably already figured out, we have two passions in life―well, maybe more, but for the purposes of this discussion let’s stick with top two―physical therapy and technology. That’s why we like to keep a close eye on everything that happens in the space where our two passions collide. We’re talkin’ #solvePT.
So, when we came across an article written by Amy-Lynn Engelbrecht about motion RC 23-12, Standards of Conduct in the use of Social Media, which regulates physical therapists’ online and social media use, we had to share.
In the article, Engelbrecht wonders what the point is of RC 23-12: “It’s a very simplistic and reactionary motion spurred by the perception of a shrinking portion of society that social media is only used to share celebrity gossip, pictures of cats, and inappropriate conversations. RC 23-12 unnecessarily repeats the points made in the Code of Ethics and Standards of Conduct where a simple change of wording would have sufficed to cover interaction held online. As one PT put it during an online discussion, ‘Being a professional is being a professional.’ Specifying the venue shouldn’t be necessary.”
Engelbrecht isn’t alone in her frustrations. She links to a blog post by Kendra Gagnon, who attended an APTA’s House of Delegates session in June to learn more about RC 23-12. In that post, Gagnon outlines her takeaways:
- RC 23-12 was totally unnecessary and―as written―doesn’t really DO anything
- The APTA, as an organization, is pretty progressive when it comes to social media
- APTA members (or at least those who are delegates) are very traditional, which results in a lot of hesitation, skepticism, and even fear of/about social media
- Some issues just can’t be discussed in 140 characters or less (i.e., choose the right platform for debate)
Kendra Gagnon's view from the floor of the APTA House of Delegates
Jul 11, 2012| Charlotte Bohnett
Last week we talked about why social media is a valuable health resource for patients. But what about the health care provider? The all-consuming prevalence of social media has permeated every corner of business, including healthcare, which has helped spawn the digital health movement. The social media healthcare connection is inevitable, so it’s time to get on board.
In an article on amednews.com, Pamela Lewis Dolan lists four ways medical professionals can use social media to improve their practice:
1.) Discover needed services.
“Through social media, physicians can gain insight into what patients are willing to do to improve their health and what obstacles stand in their way,” Dolan reports. For example, Strive Physical Therapy and Sports Rehabilitation in New Jersey uses Facebook to learn what services and events (like screenings) interest people. Another instance: Jessica Logan, social media and online content specialist for the University of California, San Diego Health Sciences marketing and communications department, uses Twitter to watch developing health trends and needs within the community.best practices, digital health, Facebook, health 2.0, linkedin, mhealth, pt best practice, social media, Social Media Best Practices for Physical Therapists, twitter, vimeo, youtube