Apr 26, 2012| Ann Wendel
Anyone who is active in social media in the field of physical therapy knows that these are exciting times. PT’s are interacting in the public forum about practice issues affecting the current and future state of the profession. As more PT’s begin blogging, Tweeting, and connecting on LinkedIn groups, increasing opportunities exist to explore the role of communication. Last month I became intrigued with the idea of taking one research study and having two therapists with different communication preferences write about it. I asked Jason Silvernail, DPT, DSc if he would be up for partnering with me on this experiment.
Here is a link to a study that looked at techniques for evaluating the SIJ. Then, here is a Letter to the Editor written by Jason and Kyle Ridgeway, DPT. Their letter was written to describe their thoughts regarding the research and its applicability to clinical practice. It was written in language that would be understood by other physical therapists and healthcare providers. Finally, we will post my review of the study, written as I would word it for my blog, which is read by other therapists, but also the general public who is looking for more information regarding back pain. The “spirit” of this endeavor was to show how two therapists reading the same study would write about their thoughts, in words appropriate for their audience. This is important, because patients search the internet for information about their pain and possible treatments and part of our mission as PT’s is to educate the public.
Apr 25, 2012| Lindsay Bayuk
As April starts to come to a close, we wanted to share a special video message with all occupational therapists. The message comes from Alex Zarazua, our Support Team Lead here at WebPT. Watch below!
Visit The American Occupational Therapy Association for more information about their programs and how to promote occupational therapy. And follow the Occupational Therapy Month celebrations on Twitter by searching for #OTMonth.
Apr 25, 2012| Erica Cohen
To the master multitaskers, the stellar schedulers, the terrific trainers, and all the fantastic front-office faces, (wild things or not) you make our hearts sing. You make everything groo(ooooo)vy.
In celebration of the 60th Annual Administrative Professionals Day on April 25th (themed: “Admins, the pulse of the office”), the Team at WebPT would like to give a shout out to our members at the heart of every phenomenal Physical Therapy practice. Sure, staying current on industry research, attending conferences, and implementing top-notch tools (cough: WebPT) are important (really important). But without a strong pulse in the office, your Physical Therapy practice would flat line.
Thank you for managing operations; advocating for patients; answering billing questions; negotiating with insurance companies; entering data; keeping clients happy; and initiating positive change -- all with a smile.
We couldn't do it without you. You help make up the increasingly vibrant WebPT community -- your unique experiences, interactions, and insights are shaping a product that is redefining our industry. In return, we'll continue listening and working tirelessly to ensure that WebPT improves your clinic’s productivity, compliance, and profitability.
On behalf of everyone whose life you touch, for those who think it but may not say it, you are appreciated.
Take a moment to share why the Administrative Professionals in your life make your heart sing or read about how your role as an Administrative Professional has impacted those around you @WebPT #adminproday.
Apr 20, 2012| Lindsay Bayuk
For some of the best ideas to increase revenue in your clinic, look no further than your staff! That’s right one of the easiest ways to gather intimate data about your clinic is to ask the people who work for you.
You might be thinking “If my staff sees an issue, they will bring it to my attention.” That may be true, if it’s a big enough issue, let’s hope that they say something. Given that your staff is probably pretty busy during the day, however, it may take asking them point-blank in order to jog their memory. Putting a question front and center gives it it their attention.
Consider calling a short-and-sweet 30 minute staff meeting dedicated to brainstorming ways to increase revenue. Your people are your greatest asset in business. They may surprise you with the ideas that they’ve never had the courage to share. Or, the brainstorming process and collaboration of the team may yield results no one person may have created individually. This site outlines a step-by-step plan for how to conduct a productive and successful team brainstorm. It’s pretty basic, but sometimes everyone needs a refresher.
ideas from your employees, incentive programs for therapists, increase revenue, Physical Therapy Clinic
Apr 18, 2012| Lindsay Bayuk
Steve Messineo, PT, DPT and Owner of All-Access Phsycal Therapy Inc. contributed this blog post today. Steve (a WebPT Member) started this discussion about nutritional supplements in a Linkedin Group and we asked him to dive deeper in a blog post for the rest of us! Steve has been practicing in an outpatient orthopedic setting since 1998. Thanks Steve for sharing your perspective.
Three years ago, my business partner and I decided it would be a good idea to move our growing physical therapy practice to a bigger space and build a fitness and training center under the same roof to provide an additional source of revenue. Opening a membership based fitness facility and sports training complex has taken some time to ramp up, but it has changed the way we practice physical therapy and as a result, our patients are getting much better short term and long term outcomes. (Check out WebPT’s detailed interview about starting a medically oriented gym.)
This all happened because we have changed our approach to patient care. We now not only inquire about a new patient’s injury, but also learn about their overall health and wellness in the categories of activity level, food consumption, confidence in their own health, energy levels, stress levels, and sleep quality. This information allows us to create rehab plans that incorporate use of our fitness center, thus introducing the patient to the benefits of long term health and fitness via exercise plans.
Apr 17, 2012| Lindsay Bayuk
Today we're glad to share Part II of our interview on starting a medically oriented gym with Jonathan Di Lauri, MPT, CMP, TPI CGFI. Jon is the Owner of JointCare Physical Therapy, a Head Therapist, and Golf Performance Expert. If you missed Part I of our interview you can get it here. Thanks again, Jon!
What about location? What type of space is needed?
We have a 60,000 square foot gym across the street (it’s Lifetime Fitness) and we still have a strong clientele list. All of our members are past patients who most likely wouldn't join a gym had it not been
for the exceptional treatment and education they received while in rehab. It’s all about building relationships with your patients. Do people trust you and what you are doing? If you build trust, they are more willing to work with you outside of insurance reimbursement. One of our therapists is also a Pilates instructor. In our gym, she’s an independent contractor. We have another therapist who owns his own education company. The therapists are tapping into their patient base for the patients who truly want to make changes to their lifestyle but have nowhere trustworthy to turn. The people who receive good therapy and trust their therapist are willing to go out of pocket for services they believe in!
Apr 16, 2012| Jack Sparacio
Our contributing blogger today is WebPT Member, Jack Sparacio, MSPT, COMT, CFMT. He is also the Owner and President of Sparacio Physical Therapy P.C. in New York. We're excited to have Jack sharing his expertise. Thanks Jack!
PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW! This is universally accepted as one of the golden rules of marketing. If you want your clinic and/or company to grow, you need to develop relationships with people (especially physicians). So, the million dollar question is…how do you achieve this? Do you need to be a salesman/saleswoman? Yes, of course you do! I cringe when I read marketing articles that tell physical therapists they don’t need to be salespeople. Why is sales such a dirty word? If it makes you feel better call it networking, or relationship building. Call it whatever you want. Unless you’re the only game in town, until another practice comes along and takes your business away, you need to be able to build relationships. Relationships that will provide stability (new patients) to your practice.
There are many ways to make initial contact with a physician. You can send out an email, make a phone call or send out a letter. Now keep in mind, the three things I previously mentioned rarely work. However, there is something that will increase your odds of getting that coveted face-to-face meeting. You need to go, in person, to the physician’s office to set up a meeting at a future date. You need to introduce yourself to their secretary (write down his/her name) and ask to meet with the physician. Sometimes it is that simple, and you can set up a meeting. However, most of the time you need to offer them a benefit to meet with you. They want to know what’s in it for them. Why should they take their precious time to meet with you? That’s a fair question.
Apr 12, 2012| Lindsay Bayuk
Today we're sharing Part I of our interview on starting a medically oriented gym with Jonathan Di Lauri, MPT, CMP, TPI CGFI. Jon is the Owner of JointCare Physical Therapy, a Head Therapist, and Golf Performance Expert. Thanks to Jon for enthusiastically sharing his experience and advise with our readers!
Why did you decide to start a medically oriented gym?
It’s been 12 years in the making starting in an outpatient facility. I made several startling discoveries:
- Even into adulthood, no one ever really teaches you how to work out the RIGHT way.
- People were too focused on using exercise to change how they look and not their joint health.
- Our patients were returning to exercise environments with under qualified professionals, only to return injured.
Armed with that knowledge, I not only produced and created an instructional DVD, but I also created a medically oriented gym for those people who had transcended disease and who had finished physical therapy. We wanted them to get the RIGHT training and results. I also used to go to gyms with my patients and they were not being correctly oriented to the gym equipment. Additionally, the patients were being sold personal training that was far beyond their physical abilities. With all of this coming painfully clear to me, the stage was set to launch our gym.increasing revenue, Joint Care Physical Therapy, Jon Di Lauri, Medically Oriented Gym, Physical Therapy Clinic
Apr 11, 2012| Geoff Elledge
This post was authored by WebPT Billing Specialist, Geoff Elledge. Thanks for sharing your wisdom Geoff!
There are many different ways to look at your clinic’s finances. You can look at average revenue per patient visit, insurance payer mix, average referrals from physicians and on and on.
Let’s start with a few of the basic questions you should ask:
- much does it cost you to treat an average patient?
- How much does the insurance pay you per visit?
- What is your average patient cost share per visit?
- How long does it take on average to collect?
These are some of the basic questions you have to ask before you can start to maximize your revenues versus expenses.
First of all, take a good hard look at your fixed costs and figure out how much it costs you just to see a patient. It’s boring, but if you want to run a successful business, there’s no better place to start. I know we are in the business of caring for our patients first, but it is still a business, after all!
Start by calculating your average fixed costs such as rent, utilities, equipment costs/depreciation. Then take a look at payroll, salaries, benefits, etc. Add them up on a monthly basis then divide them by the total number of hours your office is open on a monthly basis, say 160 hours per month. The resulting number is your average hourly costs of operation. If you spend 30 minutes per patient on average divide by two and you have your per patient cost per visit. Confused yet? That is just the beginning.
EMR practice management, increasing revenue, Physical Therapy Clinic, practice management, revenue per patient visit
Apr 10, 2012| Lindsay Bayuk
April is National Occupational Therapy month! We’re proud to say that we support many dedicated Occupational Therapy clinics across the country. We know and appreciate how hard OTs work to help people everywhere improve their lives. The themes for the celebration this month include “Building Skills for a Better Life” and “Helping Others Live Life to the Fullest.”
On Twitter, search for #OTMonth for all the promotion around this occasion.
Nick Roselli of Nick Roselli Occupational Therapy discussing hand therapy with his patient. An OT Member of WebPT, Nick and his staff serve patients in the New York area.
To all of our OT Members, thank you for all that you do for others. We appreciate your business.
Visit The American Occupational Therapy Association for more information about their programs and how to promote occupational therapy.