Increasing Clinic Revenue

Declining Reimbursement for Physical Therapy is a huge issue facing the rehab community. While our professional organizations work to defend our work and reform the insurance industry, many private practices are wondering how they can bridge the gap. Often times, this means seeing more patients in the same amount of time. Providers are faced with the often-difficult decision sacrificing on quality of care or finding other methods of increasing revenues.

Medically Oriented Gym

One interesting idea that has come to light recently is a medically oriented gym. Essentially, a medically-oriented gym is the same as a regular gym except that is focuses on the medical aspects of exercise. Clients who have had a prior injury or have certain medical conditions may find it hard to exercise on their own and would choose a medically oriented gym instead of a traditional fitness club. As the Baby Boomer generation continues to age, this scenario becomes increasingly likely. Physical therapists are already movement experts, so implementing a medically oriented gym seems like a natural progression towards discovering new revenue streams.

Facebook has become a part of over 750 million user’s daily lives. There is a pretty high chance that you have a personal account to stay in touch with your family and friends, but have you ever thought of having a Facebook page for your practice? Studies in healthcare marketing have shown that Facebook can increase revenue and loyalty. Plus, it’s a great way to connect with your current patients, referring physicians and community partners. If you’ve wanted to set up a business page but have not been sure how to do it we have some tried and true techniques to help you set-up a successful page and begin engaging your audience.

The Beginning of Your Business Page

• The first and most important aspect of creating your page is determining the email address that will be associated with the account. The email that you use to create the page will be used for the administrator of the account. Make sure this email is one that will be with the company for the long haul. We’ve heard horror stories of practice manager’s assigning an employee to set up the account and the employee ends up doing so with their own personal email. Unfortunately, if the employee leaves the practice, they can take access to your Facebook account with them. Use your administrator email to set up a personal page first on the Facebook Homepage.  You need a personal page in order to set up a company page.

• Once you have your personal page setup with your administrator email and login, go to this page to create an “Official Page.” This is where you will need to determine if you want to appear as a local business, a brand product, or organization.