Popular WebPT Blog
Oct 11, 2011| Lindsay Bayuk
As part of our celebration of National Physical Therapy Month, we’re releasing a new video message from different members of the WebPT Team to our members. This week we have a video message from our founder and COO, Heidi Jannenga, PT, MPT, ATC/L. She wanted to thank all of our members for being part of WebPT’s success and for all that you do! It’s priceless. Watch now!
Sep 8, 2011| Mike Mannheimer
Increasing Clinic Revenue
Declining Reimbursement for Physical Therapy is a huge issue facing the rehab community. While our professional organizations work to defend our work and reform the insurance industry, many private practices are wondering how they can bridge the gap. Often times, this means seeing more patients in the same amount of time. Providers are faced with the often-difficult decision sacrificing on quality of care or finding other methods of increasing revenues.
Medically Oriented Gym
One interesting idea that has come to light recently is a medically oriented gym. Essentially, a medically-oriented gym is the same as a regular gym except that is focuses on the medical aspects of exercise. Clients who have had a prior injury or have certain medical conditions may find it hard to exercise on their own and would choose a medically oriented gym instead of a traditional fitness club. As the Baby Boomer generation continues to age, this scenario becomes increasingly likely. Physical therapists are already movement experts, so implementing a medically oriented gym seems like a natural progression towards discovering new revenue streams.
Sep 6, 2011| Mike Mannheimer
What should we be measuring?
Recently, there has been some debate from EMR providers over the type of data that should be provided to CMS when reporting clinical outcomes.
CMS, in a newly proposed rule, wants to define and begin to use a new measure called CQM. CQM stands for Clinical Quality Measure and is used to establish the top tier providers for the effectiveness and necessity of specific treatments.
The issue here is that establishing this measure would require more detailed data from EMR/EHR vendors.
Facebook for your Practice: How to Setup your Page and Engage Both Your Current and Potential PatientsAug 19, 2011| Mike Mannheimer
Facebook has become a part of over 750 million user’s daily lives. There is a pretty high chance that you have a personal account to stay in touch with your family and friends, but have you ever thought of having a Facebook page for your practice? Studies in healthcare marketing have shown that Facebook can increase revenue and loyalty. Plus, it’s a great way to connect with your current patients, referring physicians and community partners. If you’ve wanted to set up a business page but have not been sure how to do it we have some tried and true techniques to help you set-up a successful page and begin engaging your audience.
The Beginning of Your Business Page
- The first and most important aspect of creating your page is determining the email address that will be associated with the account. The email that you use to create the page will be used for the administrator of the account. Make sure this email is one that will be with the company for the long haul. We’ve heard horror stories of practice manager’s assigning an employee to set up the account and the employee ends up doing so with their own personal email. Unfortunately, if the employee leaves the practice, they can take access to your Facebook account with them. Use your administrator email to set up a personal page first on the Facebook Homepage. You need a personal page in order to set up a company page.
- Once you have your personal page setup with your administrator email and login, go to this page to create an “Official Page.” This is where you will need to determine if you want to appear as a local business, a brand product, or organization.
Aug 16, 2011| Mike Mannheimer
Getting Started with LinkedIn
Continuing our week-long social media theme, today’s topic is Linkedin. There are already over 17,000 physical therapists in the United States on Linkedin. But what is the value of Linkedin? Let’s start at square one.
LinkedIn is the world’s largest professional network with over 120M+ members (think Facebook meets personal resume, but strictly professional).
Check out the video below to tell you a little bit more about LinkedIn:
Why this matters to Therapists
Now that you know the basics of Linkedin, let’s talk in more detail about why it matters to PTs. Let’s say one of your patients makes a referral to a friend or a potential direct access patient is looking for a PT in your area. Chances are that they are going to search online. Go ahead and try it right now, Google your own name. What comes up?