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  • Founder Letter: ICD-10 Delayed Until 2015 Image

    articleApr 1, 2014

    Founder Letter: ICD-10 Delayed Until 2015

    I originally planned to start this founder letter with “T-minus six months and counting until ICD-10.” However, yesterday, the Senate passed HR 4302, which delays a 24% fee schedule cut, extends the therapy cap exceptions process (i.e., use of the KX modifier), and pushes the ICD-10 implementation date to next year—as in October 1, 2015. For some of you, this might elicit a sigh of relief, but those who were ready are sighing in disbelief. President Obama …

  • ICD-10: Here is What You Need to Know Now  Image

    articleMar 31, 2014

    ICD-10: Here is What You Need to Know Now

    We’ve officially hit the six-month mark  one-year-six-month mark for the mandatory ICD-10 transition on October 1, 2015, and that means it's time to prepare, even with the extension. So, we’re devoting this month’s blog posts and webinar to ICD-10; we want to help you and your practice prepare. Before we get down to brass tacks—and there are a lot of them when it comes to this new code set—let’s get you up to speed. Here is what you …

  • This Week in PT News, March 28 Image

    articleMar 28, 2014

    This Week in PT News, March 28

    S. 2110 Vote The Senate is scheduled to vote on the Medicare cap this week, so it’s your last chance to contact your local representatives and ask them to vote “yes” for the Medicare SGR Repeal and Beneficiary Access Improvement Act (S. 2110). Find your senator’s contact information here . HR 4302 Vote Yesterday, the House of Representatives passed by voice vote a proposal (HR 4302) to delay for 12 months a scheduled 24% cut to Medicare …

  • Developing a Social Media Policy Image

    articleMar 27, 2014

    Developing a Social Media Policy

    Don’t think of your social media policy as something you’ll use to police what employees do or say on Facebook and Twitter. Instead, consider that developing a well thought-out policy for your staff will empower them to engage confidently and will ultimately help your brand’s reputation online. The fact is, your employees are active in one social media platform or another (or all of them!) and it is your responsibility to ensure they have clear guidelines to …

  • How to Manage Your Online Marketing Image

    articleMar 26, 2014

    How to Manage Your Online Marketing

    Today’s blog comes from E-rehab.com President David Straight, PT, DPT. With the current level of over-regulation and increasing pressure from competition, payers, and POPTS, running a physical therapy private practice can be a challenge. That’s why it’s more important than ever for owners and directors to efficiently manage their business operations—and that includes marketing. While many small practice owners often view online marketing as an afterthought, it should actually be a high priority. After all, record numbers …

  • Clinic Management Best Practices Image

    webinarMar 25, 2014

    Clinic Management Best Practices

    Managing a rehab therapy practice is a lot like juggling chainsaws—you’ve got to be cool under pressure and quick on your feet. Easier said than done—especially in the face of increasing regulations and decreasing reimbursements. But we’re here to help. In this webinar, hosts Heidi Jannenga, PT, and Marketing Director Mike Manheimer will cover a plethora topics related to clinic management, including: the social media ROI quandary qualities of an effective front office staff medical necessity and …

  • How to Purchase Therapy Equipment on a Budget Image

    articleMar 25, 2014

    How to Purchase Therapy Equipment on a Budget

    When it comes to purchasing therapy equipment for your clinic, you don’t want to break the bank—but at the same time, you want your setup to reflect the level of professionalism you demonstrate as a rehab therapist. Luckily, there are plenty of ways to find middle ground in this cost versus quality tug-of-war. Here are some ideas to consider as you explore your buying options: 1. Shop online. When it comes to comparison shopping, you won’t find …

  • The Social Media ROI Quandary Image

    articleMar 24, 2014

    The Social Media ROI Quandary

    To take a page from Ferris Bueller , social media moves pretty fast; if you don’t stop and look around, you might miss it. What do I mean by look around? Examine your metrics. Of course, I’m not talking about a traditional “dollars in versus dollars out” analysis.  A recent study from Business Insider (BI) found that the percentage of marketers tracking traditional return on investment (ROI) on social media is dropping; however, social media marketing budgets …

  • ICD-10 Checklist Image

    downloadMar 20, 2014

    ICD-10 Checklist

    To help you organize your efforts, reference the following checklist as you schedule all of your important ICD-10 prep work.

  • Scale for Success Image

    articleMar 20, 2014

    Scale for Success

    Managing growth within a multi-location organization through standardization, communication, and inclusion In today’s ultra-competitive healthcare environment, it is crucial to the success of your organization to take advantage of every possible opportunity to grow despite competitive threats from much larger players. One of the main reasons organizations attempt to grow is to take advantage of the many benefits (otherwise known as “economies of scale”) that result from such growth. As clinic owners, when we think of growth, …

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