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  • article Sep 28, 2013

    Marketing for Cash-Based Practices

    Today’s blog post comes from  Ann Wendel ,  PT . Ann is the owner of  PranaPT , a member of WebPT, and an active social media participant (@PranaPT). Thanks, Ann! People often ask me how I market my cash-based practice. They're under the impression that my marketing strategy must be completely different from that of a traditional, insurance-based clinic. This couldn’t be further from the truth. In my opinion, every physical therapy practice should market based on …

  • article Sep 27, 2013

    Quality, Efficiency, and Access: A Holistic Approach to Marketing Your Outpatient Therapy Business

    By Joseph LaPorta , CEO of Flexeon Rehabilitation In today’s ultra-competitive healthcare environment, it is crucial for the success of your practice—whether large or small—to differentiate your overall value-proposition to referral sources, patients, and the communities you serve. Unlike marketing within the products sector, where most of the focus centers on specific, tangible product features and benefits, marketing within the rehabilitation services industry requires a much more holistic approach. This strategy aims to define and differentiate each …

  • article Sep 26, 2013

    Has Your Practice Sent Out Employer Health Care Reform Notices Yet? The Deadline is October 1.

    If you’re in the same boat as I am, you may be wondering where summer went. It was just July. And yet somehow, Tuesday marks the first day of October. That means we should expect to see Christmas decorations cluttering grocery store aisles any day now and that Health Care Reform Notices (a.k.a. notice of coverage options under Fair Labor Standards Act) are due to employees. So here is your friendly reminder to send them out—soon. If …

  • WebPT Staff Spotlight on Ryan Anderson Image

    article Sep 26, 2013

    WebPT Staff Spotlight on Ryan Anderson

    Note: Each month, we will feature a different member of the WebPT family in our Staff Spotlight blog series. Ask Ryan Anderson how he ended up at WebPT, and you’ll get an adventure tale of epic proportions—complete with snakes, mud pits, and killer bees. It might sound like something ripped straight from the pages of an Indiana Jones script, but instead of a mystical stone, the prize at the end of Ryan’s journey was a job he …

  • webinar Sep 25, 2013

    The Basics of Marketing and Social Media

    In September, we hosted a webinar focused on the basics of marketing and social media. This session covered the importance of marketing in generating new business and explained how to: Get started with Twitter, LinkedIn, and Facebook Develop your clinic’s online brand Use different platforms and resources to market directly to consumers Create a marketing plan for your practice

  • article Sep 25, 2013

    Using Pinterest for Your Practice

    We’ve covered a great deal about social media here on the WebPT blog—from Facebook and Twitter to LinkedIn and Yelp. Perhaps, though, your practice already has these incredibly common and popular platforms down pat; maybe you’re looking for a different way to reach your audience online or help yourself grow as a professional. Here’s an answer that satisfies all of these criteria: Pinterest . What is Pinterest? Pinterest is a tool that people use to organize whatever …

  • article Sep 24, 2013

    Social Media Etiquette

    Social media has been around for a while, but corporate presence on such platforms is still relatively new and continually evolving. As such, companies still have plenty of lessons to learn. We’ve all seen the news articles about brands committing major faux paus online, and sadly, these companies could have avoided most, if not all, of these blunders. It’s not too late for you, though. Here is a wealth of social media etiquette advice that I amassed …

  • article Sep 23, 2013

    5 Tips and Tricks for Better Website Design

    During this month’s marketing-themed month, in addition to covering overall marketing strategies, we’ve focused pretty heavily on the importance of developing an online presence when it comes to reaching potential patients. There’s a reason for that: it’s 2013—and in a blink of an eye, it’ll be 2014...and 2015...and, well, you get the idea. Time is moving forward, not backward, and in our ever-progressing technology-centric world, it’s going to become more and more crucial to present yourself and …

  • article Sep 20, 2013

    Death to Yellow Pages and Four Ways To Help Your Customers Find You Online

    Today's blog post come from WebPT Digital Marketing Specialist and SEO wizard Andy Rysdam. Thanks, Andy! I couldn’t believe what I had just heard. “$1, 200 a month? Are you getting anything out of it?” I replied. "Well, not that I know of, but all my competitors are there, so I need to be, too.” This was my first big moment of surprise in helping private practice clinics. I was still new to consulting (this was 2007), …

  • article Sep 19, 2013

    5 Ways to Market Your Physical Therapy Clinic Offline

    We’ve dealt out quite a bit of marketing advice this month—most of it related in some way to the World Wide Web. But while a modern marketing plan pretty much requires that you incorporate things like websites, social media pages, and email campaigns, there is still plenty you can do offline to widen your marketing reach and complement your online efforts. With that in mind, here are five ideas for marketing your clinic the old fashioned way—no …

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