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  • Measuring Matters: Key Metrics for Marketing and Sales for Physical Therapy Practices Image

    articleMay 21, 2014

    Measuring Matters: Key Metrics for Marketing and Sales for Physical Therapy Practices

    You might be one heck of a salesperson, or you might be a master marketer. But how do you know that? A gut feeling, perhaps? Sales or marketing skills only matter to a business if that business understands the value those skills provide. More succinctly, sales or marketing only matter if they work, and the only way you’ll know if they’re working is if you measure them. With that, here are a few key metrics that’ll help …

  • HIPAA Rules for Marketing and Sales Image

    articleMay 20, 2014

    HIPAA Rules for Marketing and Sales

    Today’s blog post comes from compliance expert Tom Ambury of PT Compliance Group and WebPT writer Erica Cohen. Before you get too far into your plans to beef up your clinic’s sales and marketing efforts, remember that you’re a healthcare provider first, which means you’ve got some HIPAA hoops to jump through (ahem, rules to follow) that the small business owner down the street probably doesn’t have to worry about. Before we get into that, though, let’s …

  • Developing a Marketing Budget for Your PT Practice Image

    articleMay 19, 2014

    Developing a Marketing Budget for Your PT Practice

    A lot of small business owners approach their marketing efforts with a great deal of hesitation. Their biggest concerns? Time and money. You may have some brilliant marketing ideas —and hopefully, a marketing plan —for your PT, OT, or SLP private practice, but it’s hard to bring them to fruition when you’re unsure about means and resources. That’s where a budget—at least for the monetary portion—comes in. And I’m not talking about plucking a number out of …

  • This Week in PT News, May 16 Image

    articleMay 16, 2014

    This Week in PT News, May 16

    Kinesio Tape: Fad or Fact? Many physical therapists swear by it, but does kinesio tape actually work? Some say “yes, ” but this article says there is little research that actually backs up these claims. Which side are you on? Study Suggests Link Between Teen Smoking and Back Pain Which came first: the cigarette or the back pain? Researchers now believe there is a bidirectional relationship between teen smoking and back pain. Click here to learn more …

  • Hiring the Right Marketing and Sales Person for Your Practice Image

    articleMay 15, 2014

    Hiring the Right Marketing and Sales Person for Your Practice

    As a physical therapist, you know that the vast majority of the general public could benefit from your services in one way or another. The sad reality, though, is that most people don’t even know what physical therapists do —let alone how seeing a PT could drastically improve their quality of life. In any business, though, profits are driven by demand. And if you want to keep your doors open—or better yet, grow your practice—then you have …

  • Six Steps for PTs Considering Crowd-Funding Image

    articleMay 14, 2014

    Six Steps for PTs Considering Crowd-Funding

    Your next-generation rehab tool is poised to be a big hit in the market, but you can’t construct a prototype because you are maxed out on credit cards. You’re looking to expand your practice to a second location and are on a capital campaign to secure the lease and fund the build-out. Maybe you’re simply trying to purchase a much-needed piece of equipment for you clinic, but the bank isn’t extending your business’s line of credit. What …

  • WebPT Staff Spotlight on Jenny Walters Image

    articleMay 13, 2014

    WebPT Staff Spotlight on Jenny Walters

    Whether she’s planning an event or sampling a craft beer, Jenny Walters is staunchly attentive to detail. After all, it’s the small things—like the subtle, citrusy flavor of Cascade hops or a personalized greeting at a large conference—that often make the biggest impact. As WebPT’s Marketing and Events Specialist, Jenny is responsible for planning all of WebPT’s public appearances—from our trade show booths to our Evolve conferences. And Jenny knows better than anyone that when it comes …

  • Update: New Details on Functional Limitation Reporting Issues Image

    articleMay 12, 2014

    Update: New Details on Functional Limitation Reporting Issues

    In February, we posted a blog post about a glitch in Medicare’s processing system that was causing claim denials in certain functional limitation reporting cases—specifically, in cases involving complex discharge or treatment scenarios. You can read that blog post in its entirety here . It is imperative to remember that Medicare can only accept data for one functional limitation per patient regardless of how many concurrent cases exist for that patient. Since writing our original post , …

  • This Week in PT News, May 9 Image

    articleMay 9, 2014

    This Week in PT News, May 9

    Physical Therapy Trumps Helmets in Skull Deformation Treatment A new study out of the Netherlands reveals that helmets aren’t effective in treating babies with “flat head” syndrome. The American Academy of Pediatrics recommends that babies with moderate to severe skull deformation #GetPT instead. Read the article here to find out why physical therapy is a more effective treatment option for this condition. Repetitive Stress Injuries on the Rise for Baristas As the demand for coffee increases, so …

  • Want to be Better in Business? Then This Event is for You. Image

    articleMay 8, 2014

    Want to be Better in Business? Then This Event is for You.

    In T-minus six days, I—along with the rest of the WebPT crew—will be in our nation’s capital to kick off another Evolve event. Just like all roads in DC lead to the Capitol, all roads in the current therapy landscape led us to host an event in DC. This is a pivotal time in the therapy industry, and as such, we felt it appropriate to host an event in the city at the center of many important …

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