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  • How Much Time Should I Devote to Social Media? Image

    articleSep 25, 2014

    How Much Time Should I Devote to Social Media?

    We’ve provided a lot of advice about social media on our blog this month, addressing everything from visuals to negative comments. Now that the month’s coming to a close, let’s ask the question on everyone’s mind: “How much time do I need to devote to social media?” I could end this blog post right now and give the safe response: “You should devote whatever amount of time you feel is necessary to achieve your goals.” But that’s …

  • 6 Simple Ways to Build Your Brand on LinkedIn Image

    articleSep 24, 2014

    6 Simple Ways to Build Your Brand on LinkedIn

    When you hear the word “brand, ” you probably think of big-name product manufacturers—the Apples, Nikes, and Coca-Colas of the world. But if you offer products or services to consumers in a professional capacity, then you already have a brand—whether you’re aware of it or not. Because when you strip away all of the fancy-schmancy logos and taglines, your “brand” is really just the way your audience feels about you and your business. While resource-strapped small business …

  • Show; Don’t Tell: The Physical Therapist's Guide to Visuals on Social Media Image

    articleSep 23, 2014

    Show; Don’t Tell: The Physical Therapist's Guide to Visuals on Social Media

    In college, I took my fair share of creative writing courses, and every instructor’s favorite prescription for effective writing was, “Show; don’t tell.” Now, as I examine the evolution of social media, those words ring even truer than they did when I was scribbling my way through sonnet stanzas. The Dawn of Visual Social Media According to Socially Sorted , Pinterest is now the second highest driver of all Internet traffic from social media sites, and YouTube …

  • Contests, Sweepstakes, and Raffles on Social Media: What You Need to Know Image

    articleSep 22, 2014

    Contests, Sweepstakes, and Raffles on Social Media: What You Need to Know

    Humans are competitive by nature—and if there’s one thing we love more than a bit of friendly rivalry, it’s the prospect of winning a super cool prize for our efforts. (And honestly, the coolness of the prize doesn’t even matter; if I win a chip clip, it’s automatically ten times cooler than all other chip clips because I won it.) So, if you’re looking for a way to stir up some excitement around your practice on social, …

  • This Week in PT News, September 19 Image

    articleSep 19, 2014

    This Week in PT News, September 19

    Walking or Cycling to Work “Improves Well-Being” Researchers from the University of East Anglia (UEA) recently conducted a study revealing that people who walk or cycle to work report higher levels of well-being. The study took more than 18 years to complete, as researchers compiled data from 18, 000 commuters across the UK. Participants in the study who originally drove to work and then switched to walking or biking said they felt much happier after the switch. …

  • Instagram and Pinterest Tips for Physical Therapists Image

    articleSep 18, 2014

    Instagram and Pinterest Tips for Physical Therapists

    While they may not be social media heavy-hitters like Facebook and Twitter, Instagram and Pinterest provide a unique way to interact with your audience. Both Pinterest and Instagram are image-centric, which can be a challenge for businesses that don’t sell material items; however, there are still a few ways you can use Pinterest and Instagram to your practice’s advantage. Check out my tips below: Instagram See what people are saying about your practice Whether you’re aware of …

  • 6 Types of Negative Online Feedback (and How to Handle Them) Image

    articleSep 17, 2014

    6 Types of Negative Online Feedback (and How to Handle Them)

    In elementary school, we learned the old adage , “If you don’t have anything nice to say, don’t say anything at all.” Unfortunately, this basic credo of kindness doesn’t quite hold up in the virtual world. While online comments and reviews are crucial to reinforcing your capability and credibility as a healthcare provider, it’s nearly impossible to elicit positive feedback 100% of the time. Depending on your tolerance for criticism, your reaction to reading a negative message …

  • The Secret World of Social Media Settings: LinkedIn and Twitter Image

    articleSep 16, 2014

    The Secret World of Social Media Settings: LinkedIn and Twitter

    Yesterday I discussed the mysterious side of Facebook—that is, its ever-changing user settings. Today, I’ll tackle LinkedIn and Twitter. Granted, Facebook’s user settings are far more befuddling than these other two platforms (Hooray! Shorter post!). That being said, both LinkedIn and Twitter have their nuisances, which you can fix if you know your settings. A Few Pointers for LinkedIn LinkedIn is far more business-oriented than Facebook or Twitter, with the majority of users using the platform to: …

  • The Secret World of Social Media Settings: Facebook Image

    articleSep 15, 2014

    The Secret World of Social Media Settings: Facebook

    Facebook changes its look, functionality, features, and rules about as often as Taylor Swift changes her relationship status . With so many frequent modifications, it can be tricky to keep it all straight, especially when you have both a personal page and a page for your business. To top it all off, Facebook has a tumultuous history when it comes to user privacy. As InformationWeek summarizes, “It's dealt with privacy breaches, class-action lawsuits, and increasing pressure from …

  • This Week in PT News, September 12 Image

    articleSep 12, 2014

    This Week in PT News, September 12

    People Worldwide Celebrate Physical Therapy   On September 8, physical therapists around the world observed World PT Day by celebrating the value of physical therapy. To help PTs get the word out on social media, we started a campaign that allowed physical therapists to tweet about their profession—and the response was amazing. We hope physical therapists continue to tell the world about physical therapy every single day—and not limit themselves to singing the praises of PT just …

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