Blog Top Banner

  • article Sep 25, 2013

    Using Pinterest for Your Practice

    We’ve covered a great deal about social media here on the WebPT blog—from Facebook and Twitter to LinkedIn and Yelp. Perhaps, though, your practice already has these incredibly common and popular platforms down pat; maybe you’re looking for a different way to reach your audience online or help yourself grow as a professional. Here’s an answer that satisfies all of these criteria: Pinterest . What is Pinterest? Pinterest is a tool that people use to organize whatever …

  • article Sep 24, 2013

    Social Media Etiquette

    Social media has been around for a while, but corporate presence on such platforms is still relatively new and continually evolving. As such, companies still have plenty of lessons to learn. We’ve all seen the news articles about brands committing major faux paus online, and sadly, these companies could have avoided most, if not all, of these blunders. It’s not too late for you, though. Here is a wealth of social media etiquette advice that I amassed …

  • article Sep 23, 2013

    5 Tips and Tricks for Better Website Design

    During this month’s marketing-themed month, in addition to covering overall marketing strategies, we’ve focused pretty heavily on the importance of developing an online presence when it comes to reaching potential patients. There’s a reason for that: it’s 2013—and in a blink of an eye, it’ll be 2014...and 2015...and, well, you get the idea. Time is moving forward, not backward, and in our ever-progressing technology-centric world, it’s going to become more and more crucial to present yourself and …

  • article Sep 20, 2013

    Death to Yellow Pages and Four Ways To Help Your Customers Find You Online

    Today's blog post come from WebPT Digital Marketing Specialist and SEO wizard Andy Rysdam. Thanks, Andy! I couldn’t believe what I had just heard. “$1, 200 a month? Are you getting anything out of it?” I replied. "Well, not that I know of, but all my competitors are there, so I need to be, too.” This was my first big moment of surprise in helping private practice clinics. I was still new to consulting (this was 2007), …

  • article Sep 19, 2013

    5 Ways to Market Your Physical Therapy Clinic Offline

    We’ve dealt out quite a bit of marketing advice this month—most of it related in some way to the World Wide Web. But while a modern marketing plan pretty much requires that you incorporate things like websites, social media pages, and email campaigns, there is still plenty you can do offline to widen your marketing reach and complement your online efforts. With that in mind, here are five ideas for marketing your clinic the old fashioned way—no …

  • article Sep 18, 2013

    5 Things to Do Better on Twitter

    I think about Twitter best practices like it’s my job. In fact, it is my job. But I realize that for a private practice owner, front office staffer, or a practicing PT, spending hours strategizing about the best approach to social media marketing just isn’t in the cards. That’s cool. The five tips I’d like to focus on are pretty easy and quick to implement; more importantly, they’ll make a big difference for your Twitter account.   …

  • article Sep 17, 2013

    Collecting Email Addresses (a.k.a. The Digital Social Security Number)

    Matt is WebPT’s email marketing specialist. His monthly column covers all things email marketing and how it can help your clinic. When it comes to personal information, these days it doesn’t get much more personal than your email address. This might seem like a bit of an exaggeration, but just think about how often businesses try to get you to dish out your email—there has to be a good reason, right? The email address is practically your …

  • article Sep 16, 2013

    #BrandPT: Behind the Challenge

    In my last WebPT blog post, I discussed #BrandPT . This served as the basis for my next idea: a weekly branding challenge on social media. I developed this idea after realizing that physical therapists need to take more widespread advantage of social media in a couple of key marketing areas: consumer engagement, active market survey, and closing the brand image/identity gap.   With this challenge, my hopes were: that physical therapists and consumers would develop an …

  • article Sep 15, 2013

    Use Promotional Products to Grow your Business and Boost Referrals

    Today's blog post comes from Tom Killingsworth, owner of Hadley Promotions in Phoenix, Arizona. Visit him on LinkedIn , or email him questions at  tom@hadleypromotions.com . Thanks, Tom! Rehab therapists should continually market their services to stay top-of-mind with current and potential customers as well as referring physicians. One way to do so is through promotional marketing. As the owner of a company that provides imprinted products and branded merchandise and apparel (with many customers who are …

  • article Sep 13, 2013

    6 Common Rehab Therapy Marketing Pitfalls and How to Avoid Them

    So, you’ve got a marketing plan , you’ve honed your content-creation skills , and you’re ready to get down to business—or, to be more accurate, you’re ready to get down to marketing your business. As with any new endeavor, you’ll probably experience a few bumps along the road to building a successful marketing campaign—and that’s okay. After all, some of the world’s best innovations came about through trial and error. But while mistakes often present you with …

Pages

Get exclusive content delivered right to your inbox.