WebPT Blog - thought leader
Sep 18, 2012| by Charlotte Bohnett
One way to better market the physical therapy profession is to ensure that you’re appropriately marketing your own clinic. As is the case with any business, you need to know your audience. A common mistake is the “we’ll-fit-anyone” approach. You either end up clueless as to how to promote your clinic or cast too wide of a net, catching flitting minnows rather than loyal marlins. But by narrowing your focus—by finding your niche—you can better position yourself and your profession to increase business. Your marketing will be targeted, specific, and tailored to attract potential patients.
Finding Your Niche
In a whitepaper entitled “Build Your Practice by Finding Your Physical Therapy Niche,” Jeff Worrell suggests a few ways rehab therapists can go about finding their niche: “Take some time to jot down your experiences on a piece of paper...be as specific as possible. Look for similarities and highlight the experiences that are similar.” For example, our very own Heidi Jannenga experienced a sports-related injury in college and received physical therapy as a result. After college, she carved her specialty in athletic rehab therapy.
Sep 11, 2012| by Charlotte Bohnett
Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.
Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’ll discuss four ways to use social media beyond the standard and instead, use your online presence to market yourself and the profession.
Become a Thought Leader
According to an article in Inc., “a thought-leader is someone who is willing to step into the spotlight and voice their points of view, innovative ideas, and potentially controversial opinions. He drives conversation and peppers the Internet and other outlets with his insights, ideas, and expertise. She inspires others to follow their dreams and teaches them to think big, solve problems, and face their fears.”best practices, blog, expert, Facebook, linkedin, physical therapy, rehab community, social media, thought leader, thought leadership, twitter, video, youtube