WebPT Blog - start your own clinic
Mar 20, 2012| by Lindsay Bayuk
Our blog post today was written by WebPT member, Dr. Sam Esterson, PT, MA, MBA, DScPT. He is the owner of Esterson and Associates Physical Therapy. He is also the author of a well-received book written in 2003, entitled Starting & Managing Your Own Physical Therapy Practice: A Guide for the Rookie Entrepreneur. Dr. Esterson will be a featured guest on this month's webinar. Learn more here. Thanks to Sam for his wise words.
Those forward thinking and self-motivated therapists who possess a powerful drive to grow, are goal-directed, and have low blood pressure are ones who may be the best candidates to jump in, full throttle, and consider opening up a practice “on their own.” Sure, there’s much to consider and plan, but, if you are a therapist working in an environment where you are constantly thinking, “Gee, I sure could do this better, easier, more creatively, and/or more cost-effectively,” then, you may have “the itch.” The people who generally have this spirit are called “entrepreneurs.” An entrepreneur is one who organizes, manages and assumes the risks of an enterprise. The term comes from the French, entreprendre, meaning, to undertake. Entrepreneurs demand as much of themselves as they do of others. They have a passion for their dreams and do not easily take “no” for an answer. Entrepreneurs see opportunity when others see potential failure. They see the proverbial glass half-full while others perceive the glass half-empty.
There are some therapists who may think that by opening their own practice, they will become their own boss and not have to take orders from others ever again. This concept cannot be further from the truth. In fact, once you open your own business, you will have many bosses, including the referring practitioners who have clinical demands on you, insurance companies who direct your care by virtue of how they reimburse you for services rendered, patients who have a knack for manipulating your time and efforts, and even your staff who place constraints on you in many ways.Dr. Sam Esterson, how to start a pt clinic, start your own clinic, Starting and Managing Your Own Physical Therapy Practice
Mar 1, 2012| by Lindsay Bayuk
Today we kick off a month-long series for physical therapists about how to start a clinic. We know that many therapists either dream of starting their own practice or want to become even better business owners. Over the next month, we'll share with you interviews, tips, and tricks about being a therapist entrepreneur. Today we're excited to share Part I of our interview with WebPT member, Christine Wood, PT, DPT of Waynesboro, VA. Thanks to Christine for her time and advice.
Tell us a little bit about yourself, your practice, location, and years in business.
As of this February I have been in business for one year. I've known for some time that since Waynesboro, VA had only one physical therapy clinic, there was a definite market need. I originally considered opening a clinic seven years ago but decided to have a child instead. I spent the next five years being a mom and working PRN and I'm so thankful for the opportunity to do those things. Last year though, my little girl started kindergarten, so I decided the time was right to move ahead. I’m very blessed to be here. I’ve been a therapist for20 years and opening my own clinic is a long-time dream come true!
Tell us something we wouldn’t know. This can be an interesting fact, a fun anecdote or even a more formal piece of information about starting a PT clinic.
Something funny? Thinking for a little while early on that I could have a child and start a business at the same time. That was funny! I'm so glad I did it the way we did though.Christine Wood, entrepreneur, Horizons Physical Therapy, how to start a pt clinic, interview, start your own clinic
Jan 3, 2012| by Lindsay Bayuk
It has been one year since I have opened my own private practice here in downtown Washington DC! Working sixty hour weeks is commonplace. Dealing with insurance, as expected, is frustrating. Here are a few pieces of advice that have helped me to survive in a tough market:
1. The internet is your friend. People are constantly using sites such as Google, Angie's List, and Yelp to search for therapists that have solid reputations. Register your practice on sites that customers may use to find you. Consult with an internet guru if necessary for tips. It also goes without saying that you must have a quality website that sparks interest with patients. Do not be afraid to "Tweet" and post regularly on your practice's Facebook page. This will help you to get more visibility on the internet.
2. Do not burn bridges! Before starting my own practice I worked for six years as part of a physician owned practice. I did make sure that I did the best job that I could do while working for them, and I am happy to say that I do still get referrals from their office.
3. Carefully chose your location. Some patients will choose your clinic based solely on convenience. My clinic is located literally on top of one of the most used METRO stations in DC. If patients can get to you easily, you are more likely to get business.
4. Make your clinic look fantastic. Nobody likes a dingy, uninteresting, or otherwise boring facility to spend an hour of their day in. Spend the extra money with your start-up to have impressive equipment and a chic design aesthetic.
Dan Baumstark, MSPT, CHT owns PhysioDC a unique, physical therapist owned and operated rehabilitation clinic conveniently located in downtown Washington DC.